Establish key internal relationships and outlined scope of positions within both sales and operations.
Oversee 6 Presell Account Managers with over 1,500 accounts responsible for $15 MM in Net Revenue and improving sales by over 11%.
Improved service excellence scores by over 10% by increased focus and coaching.
Activate local and national marketplace initiatives and promotions in 20+ key accounts in convenience, gas and dollar channels.
Partnership Sales Intern
New York Islanders
09.2021 - 03.2022
Supported Partnership Sales team in researching brands and developing leads by utilizing tools such as SponsorUnited, ZoomInfo and LinkedIn Sales Navigator.
Developed and presented research collateral for sales team on category, brand and industry trends.
Worked closely with Business Intelligence to uncover data and fan base trends to inform sales pitches.
Marketing Strategy Student Associate
Madison Square Garden Corporation
06.2021 - 08.2021
Drove marketing efforts and assisted in creating a marketing campaign for 2021 Christmas Spectacular Starring The Radio City Rockettes presented by Chase.
Conducted competitive research of other marketing campaigns and properties on Broadway and in entertainment industry.
Collaborated on sponsorship integrations for marketing collateral and activations.
Commercial Reservation Sales Representative
Penske Truck Leasing
04.2019 - 01.2021
Managed and closed reservation calls to increase bookings by maintaining strong knowledge of products, services and facilities.
Answered over 50 incoming phone calls daily and developed friendly rapport with national rental accounts while answering questions, making recommendations and leading conversations to bookings.
Utilized Salesforce and Microsoft Office Suite.
Consumer Sales Representative
Generated average of $300,000 in sales while securing 100% of monthly sales goal.
Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Director of Marketing
The Daily Collegian
10.2018 - 05.2022
Managed social media campaigns and accounts with over 50,000 followers.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Created and implemented traditional marketing campaigns.
Managed team of 9 marketing representatives on best practices and protocol to maximize productivity.
Delegated weekly tasks to representatives.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication, Digital Media Trends and Analytics
The Pennsylvania State University
University Park, PA
2022
Timeline
Sales District Leader
PepsiCo
07.2022 - Current
Partnership Sales Intern
New York Islanders
09.2021 - 03.2022
Marketing Strategy Student Associate
Madison Square Garden Corporation
06.2021 - 08.2021
Commercial Reservation Sales Representative
Penske Truck Leasing
04.2019 - 01.2021
Director of Marketing
The Daily Collegian
10.2018 - 05.2022
Consumer Sales Representative
Bachelor of Arts - Public Relations, Advertising, And Applied Communication, Digital Media Trends and Analytics