Overview
Work History
Education
Timeline
Generic

Abigail Schucker

Fleetwood,PA

Overview

5
5
years of professional experience

Work History

Sales District Leader

PepsiCo
07.2022 - Current
  • Establish key internal relationships and outlined scope of positions within both sales and operations.
  • Oversee 6 Presell Account Managers with over 1,500 accounts responsible for $15 MM in Net Revenue and improving sales by over 11%.
  • Improved service excellence scores by over 10% by increased focus and coaching.
  • Activate local and national marketplace initiatives and promotions in 20+ key accounts in convenience, gas and dollar channels.

Partnership Sales Intern

New York Islanders
09.2021 - 03.2022
  • Supported Partnership Sales team in researching brands and developing leads by utilizing tools such as SponsorUnited, ZoomInfo and LinkedIn Sales Navigator.
  • Developed and presented research collateral for sales team on category, brand and industry trends.
  • Worked closely with Business Intelligence to uncover data and fan base trends to inform sales pitches.

Marketing Strategy Student Associate

Madison Square Garden Corporation
06.2021 - 08.2021
  • Drove marketing efforts and assisted in creating a marketing campaign for 2021 Christmas Spectacular Starring The Radio City Rockettes presented by Chase.
  • Conducted competitive research of other marketing campaigns and properties on Broadway and in entertainment industry.
  • Collaborated on sponsorship integrations for marketing collateral and activations.

Commercial Reservation Sales Representative

Penske Truck Leasing
04.2019 - 01.2021
  • Managed and closed reservation calls to increase bookings by maintaining strong knowledge of products, services and facilities.
  • Answered over 50 incoming phone calls daily and developed friendly rapport with national rental accounts while answering questions, making recommendations and leading conversations to bookings.
  • Utilized Salesforce and Microsoft Office Suite.

Consumer Sales Representative

  • Generated average of $300,000 in sales while securing 100% of monthly sales goal.
  • Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Director of Marketing

The Daily Collegian
10.2018 - 05.2022
  • Managed social media campaigns and accounts with over 50,000 followers.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Created and implemented traditional marketing campaigns.
  • Managed team of 9 marketing representatives on best practices and protocol to maximize productivity.
  • Delegated weekly tasks to representatives.

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication, Digital Media Trends and Analytics

The Pennsylvania State University
University Park, PA
2022

Timeline

Sales District Leader

PepsiCo
07.2022 - Current

Partnership Sales Intern

New York Islanders
09.2021 - 03.2022

Marketing Strategy Student Associate

Madison Square Garden Corporation
06.2021 - 08.2021

Commercial Reservation Sales Representative

Penske Truck Leasing
04.2019 - 01.2021

Director of Marketing

The Daily Collegian
10.2018 - 05.2022

Consumer Sales Representative

Bachelor of Arts - Public Relations, Advertising, And Applied Communication, Digital Media Trends and Analytics

The Pennsylvania State University
Abigail Schucker