Abigail Vicent
Lititz
Summary
Strategic Brand Manager with 6+ years of progressive experience advancing from administrative support to brand leadership within a B2B organization. Experienced in managing brand governance across multiple affiliated organizations, supporting sales enablement initiatives, and executing integrated marketing materials that align with business objectives. Combines strong production and design foundation with operational discipline and cross-functional collaboration.
Overview
2026
2026
years of professional experience
Work History
Brand Manager
The Benecon Group, LLC
Lititz, PA
04.2024 - Current
- Promoted three times within five years in recognition of expanded scope and performance.
- Lead brand governance across multiple affiliated organizations, ensuring consistency in visual identity, messaging, and positioning
- Manage implementation and enforcement of brand standards across all sales and marketing materials
- Develop, update, and maintain print and digital collateral to support business development initiatives
- Partner with sales, leadership, and external vendors to execute brand-aligned campaigns and materials
- Provide ongoing web and digital support across business units
- Improve internal marketing workflows to increase efficiency and maintain brand consistency
- Support executive presentations, reporting, and sales enablement tools
Senior Marketing Specialist
The Benecon Group, LLC
Lititz, PA
09.2021 - 04.2024
Marketing Specialist
The Benecon Group, LLC
Lititz, PA
09.2020 - 09.2021
Administrative Coordinator
The Benecon Group, LLC
Lititz, PA
09.2019 - 09.2020
Second Pressman
The YGS Group
York, PA
05.2017 - 09.2019
- Operated and maintained sheet-fed press equipment in a high-volume production environment
- Ensured quality control through color accuracy, registration precision, and production efficiency
- Collaborated with press operators to meet production deadlines while maintaining print standards
Student Tutor
Thaddeus Stevens College of Technology
Lancaster, PA
08.2016 - 05.2017
- Assisted students in developing technical skills within graphic communications coursework
Student Worker
Thaddeus Stevens College of Technology
Lancaster, PA
01.2016 - 05.2016
- Supported event setup and facility maintenance operations
Additional
Early Experience
- Roles in retail, production, and customer service environments, developing foundational skills in organization, communication, and quality control.
Education
Associate of Applied Science - Graphic Communications & Printing Technology
Thaddeus Stevens College of Technology
Lancaster, PAHigh School Diploma - undefined
Warwick High School
Lititz, PASkills
- Brand Governance & Standards
- B2B Marketing Support
- Sales Enablement Materials
- Cross-Functional Collaboration
- Marketing Operations
- Graphic Communications & Print Production
- Web & Digital Support
- Vendor Coordination
- Process Improvement
Timeline
Brand Manager
The Benecon Group, LLC
04.2024 - Current
Senior Marketing Specialist
The Benecon Group, LLC
09.2021 - 04.2024
Marketing Specialist
The Benecon Group, LLC
09.2020 - 09.2021
Administrative Coordinator
The Benecon Group, LLC
09.2019 - 09.2020
Second Pressman
The YGS Group
05.2017 - 09.2019
Student Tutor
Thaddeus Stevens College of Technology
08.2016 - 05.2017
Student Worker
Thaddeus Stevens College of Technology
01.2016 - 05.2016
High School Diploma - undefined
Warwick High School
Additional
Early Experience
Associate of Applied Science - Graphic Communications & Printing Technology
Thaddeus Stevens College of Technology