Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Adrianna Calderon

Adrianna Calderon

Allentown,PA

Summary

As a Public Relations Specialist with over two years of experience, I have mastered the art of storytelling to shape and share an organization's narrative. I thrive on transforming corporate messaging into engaging stories that not only inform, but also inspire action. I have a proven track record of developing and executing strategic communication plans that enhance brand visibility and media presence. My approach is holistic: I integrate public relations, social media, and content to create a cohesive voice for the organization. In my current role as Community Liaison & Public Information Officer, I've successfully maintained a direct and consistent communication between the Lehigh County Government and the public, ensuring transparency and maintaining trust with stakeholders, and community members.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Community Liaison + Public Information Officer

County of Lehigh
11.2023 - Current
  • Organized and participated in community outreach events, town hall meetings, and public forums to address concerns and promote positive dialogue between the organization and the community.
  • Established and maintained strong relationships with local government authorities, community leaders, and other key stakeholders to facilitate effective communication and collaboration.
  • Monitored media coverage and social media channels to track public perception and sentiment, and proactively address any issues or concerns as needed.
  • Curated and distributed annual community newsletters to convey important news and events to local families and leaders.
  • Connected individuals with available and relevant resources.
  • Acted as main point of contact between management and external community.
  • Coordinated, scheduled, and followed up on the County Executive's 25 annual municipal meetings.
  • Assisted coworkers and staff members with special tasks on daily basis.


(ALL DUTIES IN ADDITION TO THOSE LISTED UNDER PUBLIC INFORMATION)

Public Information Officer

County of Lehigh
09.2022 - 11.2023
  • Pitched stories to media organizations to promote company interests.
  • Managed routine and crisis communications with media and members of public.
  • Wrote press releases, talking points and responses to requests for information.
  • Managed the Lehigh County webpage and social media accounts applying communication strategies and branding to maintain consistent voice and presence.
  • Set up interviews with staff members to field media requests.
  • Wrote press releases for routine use and crisis management.
  • Used Microsoft Word to create and distribute press releases to media outlets.
  • Reported on press coverage recaps to determine areas for improvement.
  • Forged strong media relationships to further public relations goals.
  • Wrote proclamations for local businesses and community stakeholders on behalf of the Lehigh County Executive.
  • Managed administrative logistics of events planning, event booking, and event promotions.

Guest Service Manager

McDonalds
08.2019 - 01.2022
  • Oversaw all aspects of guest interactions, including handling complaints, resolving conflicts, and ensuring positive interactions
  • Collaborated with various departments to coordinate special events and promotions, driving increased revenue and guest engagement
  • Led a team of 30+ staff members, overseeing all aspects of food service operations including ordering, inventory management, and scheduling
  • Ensured compliance with health and safety regulations, leading to consistent passing scores on health department inspections

Education

Dental Technology

Lehigh Career & Technical Institute
Schnecksville

High School -

Louis E. Dieruff High School
Allentown, PA
06.2020

Skills

  • Social media expertise
  • Communications management
  • Customer Service
  • Speech writing
  • Public Relations
  • Media relations
  • Social media management
  • Computer Literacy
  • Community Outreach
  • Administrative Assistance
  • Dental Technology and Terminology
  • Human Anatomy

Certification

  • ServSafe Certified- 2026

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Community Liaison + Public Information Officer

County of Lehigh
11.2023 - Current

Public Information Officer

County of Lehigh
09.2022 - 11.2023

Guest Service Manager

McDonalds
08.2019 - 01.2022

Dental Technology

Lehigh Career & Technical Institute

High School -

Louis E. Dieruff High School
Adrianna Calderon