Aiesha McCastle
Summary
Energetic, innovative, and results-driven brand representative with 10 years of experience in retail and client-focused environments. Adept at managing high-performing teams, exceeding sales goals, and delivering elevated customer experiences within luxury retail spaces. Known for a keen eye for detail, strong product knowledge, and a polished visual presentation. Combines excellent organizational and communication skills with a natural talent for building lasting client relationships. Articulate, dependable, and poised under pressure—committed to representing premium brands with integrity and professionalism.
Overview
11
11
years of professional experience
Work History
Assistant Store Manager
PACSUN
11.2024 - Current
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Founder/Executive Creative Director
Illustrative Assets.Co
09.2019 - Current
- Developed creative design for print materials, social media content, websites, advertisement, and informational purposes.
- Prepared brand packaging for point of sale displays, promotional materials and product packaging.
- Met with clients to present mockup and collect information for adjustments and final touches from concept to completion.
- Fostered relationships with retail clients through affective communication, negotiation and collaboration
Public Relations Manager
The New Emmanuel Christian Center
02.2024 - 06.2025
- Developed and implemented public relations strategies to promote company's image and services
- Collaborated with media team to create cohesive messaging across all channels for maximum impact.
- Prepared reports on public relations activities including earned media placements and social media engagements
Visual Operations Manager
AKIRA Bijora
10.2023 - 10.2024
- Developed and implemented operational procedures to ensure quality standards are met
- Monitored and improved efficiency of processes, team performance, and customer service
- Directed operations staff by providing guidance, training, and support in order to meet company objectives
- Maintained accurate inventory records to track stock levels and minimize costs
- Ensured compliance with safety regulations and maintained a safe work environment for all personnel
- Created innovative floor plans to maximize visibility of merchandise
- Ensured all signage was up-to-date and accurately reflected current promotions
Assistant Manager
EXPRESS
01.2023 - 09.2023
- Creating memorable experiences for customers by applying and embodying a hospitality mindset and delivering a personalized approach to styling that helps to fulfill the Express brand purpose: We Create Confidence. We Inspire Self-Expression.
- Placed special orders or called other stores to find desired items.
- Maintained store to exacting visual standards by building attractive displays and merchandising products.
- Collaborated with store manager to develop strategies for achieving sales and profit goals.
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
Visual Merchandiser Manager
Forever 21
12.2021 - 01.2023
- Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Maximized sales and visual impact through optimal arrangement of tables, fixtures and mannequins.
Medical Assistant
North American Spine and Pain Therapy
05.2022 - 09.2022
- Assisted with routine checks and diagnostic testing by collecting and processing specimens.
- Directed patients to exam rooms, fielded questions and prepared for physician examinations.
- Arranged procedures, confirming times with patients and preparing admission and consent forms.
- Obtained pre- and post-treatment vital signs and weight
Executive Creative Director
The Fine And Fly Company
09.2019 - 12.2021
- Designed work that strongly communicated brand narrative, goals and concepts.
- Responsible for connecting creative leads and conducting close collaborations with designers, copywriters, sales personnel and my personal marketing team to produce creative content for the products and services being sold.
- In charge of heading advertising strategies, as the creative director I supervise team members and oversee projects, events and product launches.
- Established and maintained advantageous working relationships through company visions with collaborative engagement techniques and strategic leadership.
Team Lead/Acting Store Manager
LensCrafters
02.2019 - 10.2021
- Attracting and greeting customers, demonstrating products, and providing assistance in Lens and frame selection
- As an optician, I utilize clinical and product knowledge by assisting patients in deciding on properly fitted contact lenses and eyeglass frames to purchase after obtaining a prescription from optometrists and ophthalmologists.
- As a medical office assistant, I perform optical pre-examination, accounting, billing, charting, medical transcription, patient scheduling, and filing insurance claims.
- As a lab technician assistant, I check in received orders from outside processing laboratory that has cut, polished, and grinded lenses for prescription glasses, by using laboratory tools to determine prescription and alignment accuracy.
- Responsible for operation, cleaning, and maintenance of laboratory and office tools and equipment, dispensing finished glasses, adjust and fit eye wear.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Inventory management through cycle counts, audits and, shrinkage control.
Sales Representative
Verizon
04.2020 - 10.2020
- Generating sales by applying personal knowledge in expressing passion for cutting edge technology, and demonstrating service skills to provide solutions which helps to simplify and organize their lives.
- Creating personal connections to make tech look simple.
- Excelling in a team-based environment.
Dietary Aide
Harborview Rehabilitation Care Center
05.2020 - 07.2020
- Responsible for the preparation and handling of food created by the head chefs, serving meals to patients and residents , stocking inventory, recording and labeling meals served, monitoring food temperatures and sanitation, cleaning the kitchen, cutlery, and equipment.
Fine Jewelry Specialist
Bloomingdale's
06.2018 - 01.2019
- Job duties center on assisting customers, exhibiting exceptional client service, comfortably rotating positions in store, keeping the offering floor loaded with stock and prepared for deal occasions.
- Replenishing and arranging jewelry cases, maintaining attractive selling floor, encouraging sales with promotions
- Making sure personal sales targets are met, building clientele, including interaction with displaying items, advising customers on their purchases, recommending and highlighting merchandise.
Lead Lingerie Specialist
Primark
05.2017 - 09.2017
- Rotating positions in store, and keeping the sales floor loaded with intimate stock and attractive shelving.
- Working money registers, assisting customers to their needs and wants, ensuring a smooth sale process and process de transactions, End noting inquiries regarding organization arrangements, stock, and administrations.
Shoes Sales Associate
J.C. Penney
07.2014 - 05.2016
- Demonstrating outstanding customer service and selling skills, keeping the selling floor stocked with merchandise and ready for sales events.
- Operating cash registers, assisting customers with sales, and answering questions about company policies, merchandise, and services.
- Greeting customers, identifying their needs, making suggestions, stocking shelves, preventing theft, operating cash registers, and keeping the premises clean.
Education
Bachelor of Arts - Advertising
Academy of Art University
San Francisco, CA05-2027
Certificate of Completion - Fashion Styling
Fashion Institute of Technology
New York, NY12.2023
Certificate of Completion - Screen Writing
New York Film Academy
New York, NY01.2022
Some College (No Degree) - Biology Pre-Medicine
Kutztown University of Pennsylvania
Kutztown, PA08.2020
High School Diploma -
Abington Senior High School
Abington, PA05.2016
Skills
- Leadership and Teamwork
- Client Relations
- Strategic Management
- Effective Time Management
- Multitasking and Organization
- Critical Thinking/Problem Solving
- Ability to Work Under Pressure
- Attention to Detail
- Creativity
- Adobe Creative Suite
- Adaptability
- Communication
- Interpersonal Skills
- Customer Service
- Production Standards
- Fast Learner
Accomplishments
- Promoted from Stylist to Assistant Manager in leading retail brand, in less than 3-months.
- Recognized as having the Master Boot Record (MBR) of my assigned region for outstanding performance and team contributions. Exceeded sales goals by 90%
- Won numerous races for credit card sign ups.
- Received many achievement certificates for excellent customer service.
Affiliations
- Member, Alumni Association
Languages
Spanish
Professional Working
Timeline
Assistant Store Manager
PACSUN
11.2024 - Current
Public Relations Manager
The New Emmanuel Christian Center
02.2024 - 06.2025
Visual Operations Manager
AKIRA Bijora
10.2023 - 10.2024
Assistant Manager
EXPRESS
01.2023 - 09.2023
Medical Assistant
North American Spine and Pain Therapy
05.2022 - 09.2022
Visual Merchandiser Manager
Forever 21
12.2021 - 01.2023
Dietary Aide
Harborview Rehabilitation Care Center
05.2020 - 07.2020
Sales Representative
Verizon
04.2020 - 10.2020
Founder/Executive Creative Director
Illustrative Assets.Co
09.2019 - Current
Executive Creative Director
The Fine And Fly Company
09.2019 - 12.2021
Team Lead/Acting Store Manager
LensCrafters
02.2019 - 10.2021
Fine Jewelry Specialist
Bloomingdale's
06.2018 - 01.2019
Lead Lingerie Specialist
Primark
05.2017 - 09.2017
Shoes Sales Associate
J.C. Penney
07.2014 - 05.2016
Bachelor of Arts - Advertising
Academy of Art University
Certificate of Completion - Fashion Styling
Fashion Institute of Technology
Certificate of Completion - Screen Writing
New York Film Academy
Some College (No Degree) - Biology Pre-Medicine
Kutztown University of Pennsylvania
High School Diploma -
Abington Senior High School
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