Alejandra Marin

• Managed multiple accounts, created and implemented integrated marketing strategies for our clients.
• Led projects and conducted deep data analysis to identify growth opportunities for optimization from acquisition to conversion.
• Conducted experiments across channels, analyzed results, created visual dashboards for reporting and presented findings and insights to clients, building strong relationships with stakeholders.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Major Achievements

1. Conducted value proposition testing resulting in 82% conversion and a better understanding of what customers perceive as most valuable.

2. Implemented lead collection strategy resulting in 110% increase in qualified leads over a 30 day period and increasing conversion by 3%.

3. Created and implemented multiple event tracking plans for clients that permitted the identification of areas of opportunity and accurate measurement of each stage of the funnel.

• Worked as Product Owner of the e-commerce in a freelance capacity, collaborating with sales, operations, marketing and technology teams to optimize online experience.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Prioritized roadmap in order to achieve product goals and metrics.

• Managed digital projects from initial concept through final implementation and live monitoring.
• Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Increased brand awareness with ambassador partnerships and targeted email campaigns.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Managed relationship with creative agency to oversee deployment of social media content, engagement, and target audiences.

• Lead the CDM implementation project establishing processes and serving as main liaison between the client (Samsung) and the CDM regional team based in Brazil.
• Created and implemented data strategy for Samsung campaigns in Central America, Caribbean and Ecuador.
• Created new business opportunities through client journey mapping and deep data analytics.
• Created segmentation strategy for optimized communications via marketing automation (email & push).
• Analyzed AB test results, campaign performance, leads, traffic and conversions and presented to client.

• Product Owner for the Loyalty program Estrellas in the Central America Region.
• Responsible for content strategy and web performance for www.sportline.com.pa.
• Created CRM strategy, leveraging marketing automation.
• Played key role in developing the first e-commerce for the company. In this role, I served as Product Owner, overseeing development, UXUI, marketing strategy and risk management.

• Lead implementation and migration of loyalty program to a new platform for Central America countries.
• Created CRM strategy in order to engage loyalty members including AB testing of communications, incentives and marketing automation.
• Main liaison between HQ in Panama and local offices in 7 countries while overseeing local operations of loyalty programs.