Alejandro Santiago Vega
Philadelphia
Summary
A freshman at Temple University’s Fox School of Business is pursuing a BBA in Management, with a Marketing minor. Demonstrated leadership and community engagement through youth coaching and over 295 hours of volunteer service. Seeking opportunities to enhance business and marketing skills in creative, team-oriented environments. Open to internships in business, marketing, sports management, and nonprofit sectors.
Overview
3
3
years of professional experience
Work History
L'Oréal Brandstorm Case Competition
Temple University, Fox School of Business & Management
Philadelphia
11.2025 - Current
- Developed '501 Days of Summer,' an innovative, sustainable fragrance concept centered on emotion and eco-design.
- Conducted consumer insights research, market analysis, and brand positioning to support a full launch strategy.
- Designed a pitch deck and delivered a live presentation to L’Oréal executives; My team was selected as the local winner.
- Collaborated on marketing, sustainability, and packaging solutions aligned with L’Oréal’s global innovation goals.
Account Manager- Beths Hope Campaign
Cherry Consulting
Philadelphia
09.2025 - Current
- Led a 13-member student marketing team to increase awareness of kidney failure and support for a Temple professor’s daughter in need of a donor.
- Created and managed Beth’s Hope Instagram campaign, developing engaging digital content that boosted community awareness.
- Conducted outreach to Philadelphia-area companies and sports teams, securing advertising partnerships and media exposure.
- Generated over 12,450 LinkedIn impressions, increasing visits to Beth’s National Kidney Registry page from 3–5 to over 90 weekly.
- Secured collaboration with regional advertising firm to display Beth’s Hope on 80+ digital billboards across Greater Philadelphia.
- Initiated legislative advocacy efforts to enhance awareness and policy engagement regarding kidney donation and organ failure support.
Administrative Intern National Defense University
National Defense University
Washington
08.2024 - 08.2025
- Managed office supplies inventory and placed orders to ensure availability.
- Supported administrative tasks and departmental projects in a professional government environment.
- Gained exposure to national security education, research, and leadership initiatives at a prestigious academic institution.
- Facilitated communication between departments to enhance workflow efficiency.
- Input data into spreadsheets for tracking purposes.
Assistant Coach (Work Study)
Bishop O Connell H S
Arlington
11.2022 - 02.2025
- Mentored freshman athletes to enhance fundamentals and teamwork skills.
- Collaborated with coaches to design effective practice plans and development strategies.
- Motivated student-athletes, promoting team cohesion and individual growth.
- Monitored the academic performance of student-athletes to ensure eligibility compliance..
Education
BBA - Business Management
Temple University
Philadelphia, PA05-2029
High School Diploma -
Bishop O'Connell High School
Arrington, VA05-2025
Skills
- Project management
- Consumer research
- Brand positioning
- Data analysis
- Social media marketing
- Team collaboration
Volunteer & Community Engagement
- Catholic Diocese of Arlington, Volunteer, 2019, 2024, Over 295 hours dedicated to mentoring youth, community improvement projects, and religious service, Served as a team leader for Workcamp Diocese initiatives, focusing on regional service missions
- Bishop O’Connell High School, Student Ambassador, Arlington, VA, 2020, 2024, Led campus tours for prospective students and families, enhancing community relations and school visibility – represented the school at key events and outreach functions
Global & Cultural Experience
- European Cultural Immersion Program, Traveled to Spain, France, Italy, and Vatican City | Spring 2025
- Gained global awareness and cross-cultural communication skills through immersive learning experiences, including guided museum tours, historical site visits, and cultural workshops
Timeline
L'Oréal Brandstorm Case Competition
Temple University, Fox School of Business & Management
11.2025 - Current
Account Manager- Beths Hope Campaign
Cherry Consulting
09.2025 - Current
Administrative Intern National Defense University
National Defense University
08.2024 - 08.2025
Assistant Coach (Work Study)
Bishop O Connell H S
11.2022 - 02.2025
BBA - Business Management
Temple University
High School Diploma -
Bishop O'Connell High School