Alexander Sopko

• Report directly to the CEO, SVP of Sales, and SVP of Product.
• Co-author and develop content for blog posts and press releases.
• Gained front-row seat of VEIL's rebranding (formerly Advocado).
• Create collateral and fine-tune messaging to align with new brand identity.
• In addition to the company's public-facing voice, I assist in expediting internal communications to streamline workflow.

In partnership with Baron Weather Service, created & designed all marketing and communication materials for ThunderBolt Weather: A digital forecasting beacon designed to interface with digital newspapers.

• Created and designed collateral material including:solicitation letters, website, market positioning ,and sales strategy material
• Gained proficiency with ‘Prowly' PR software
• Created and sent press releases to over one thousand targeted newspaper organizations in the United States
• Directly solicited ThunderBolt Weather presentation appointments via phone and email

Worked in the newsroom for Rosebud Channel.

• Gained proficiency in Adobe Premiere.
• Gained a 'behind the scenes' perspective of what goes into planning, executing, and editing journalism stories in the southern Oregon business scene.
• Garnered professional relationships and learned early on how to communicate with clients during these shoots and interviews.

Worked closely with senior management to solicit, create, and execute marketing partnerships.

• Superior Athletic Club purchased sponsorship rights to SO Famous Fitness- My idea for a Rosebud original video series that highlights local fitness and health facilities in the area region.

Collaborated with advertising clients to create revenue-gaining, marketing campaigns.

• Holly theater donations and membership packages. Organized a 'gift basket' campaign where local wineries, coffee shops, and restaurants donated merchandise to be given to donors and sponsors.

Represented Rosebud Media and the Mail Tribune News organization as an ‘official spokesperson' at the Jackson County Fair.

• Reported events and live updates on camera during the Jackson County Fair.
• Interviewed bystanders, vendors, and performing artists.

Skills gained:

• Writing for multimedia executions
• Video and audio editing: Adobe Premiere
• Public speaking on camera. Live and prerecorded reporting
• Story investigation and creation
• Advanced knowledge of multimedia journalism-syncing up the old and the new

• Gained first-hand experience speaking on camera, conceptualizing and writing scripts, and interacting with clients at video shoots.
• Pitched stories to editorial staff in areas such as news, sports, trends, and entertainment.
• Reported directly to VP of Production and Content Marketing.
• Worked closely with Publisher.