Allan Araujo
Summary
Bachelor of Commerce and Business Administration graduate who is knowledgeable in Social Media Content and experienced in executing social media strategies across social platforms from YouTube to LinkedIn. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
7
7
years of professional experience
Work History
Social Media Coordinator
WUSC, World University Service of Canada
09.2022 - 01.2023
- Created and curating content for social media platforms such as Facebook, Twitter, Instagram, and LinkedIn
- Developed and executed social media campaigns and initiatives to increase engagement, reach, and brand awareness of WUSC
- Monitored and analyzed social media metrics to track performance and adjust strategies as needed
- Collaborated with other volunteers or staff members to create visual assets such as graphics and videos for social media and edited podcast #Letstalkaboutthehashtag.
Resource Development Specialist
Art With A Heart Inc
06.2022 - 08.2022
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.
- Promoted program to funders through direct appeals and special publications or online appeals.
- Developed and maintained print and online fundraising materials for Kids, Teen, and adult summer camps for endorsement
- Secured future and current sponsors in the Durham Region for the organization; Panago Pizza, Long & McQuade, and Stantec for over $5,000 dollars in a 2 month period
- Worked alongside management and the social media team to execute marketing promotional materials through Instagram and Tik Tok to promote summer camps.
Senior Cashier/Customer Service Representative
Kitchen Stuff Plus
01.2017 - 01.2021
- Responded to customer inquiries and requests thoroughly and professionally
- Recommended new in-store promotions to customers in a terminal environment
- Selected as an employee of the month consecutively (November & December 2017)
- Maintained the company's stock room by organizing, cleaning, and restocking regularly
- Scheduled shipments and planned logistics for over 300 products and maximum storage space for new incoming items.
Creative Advisor/Social Media Manager
AD Flashings
01.2016 - 01.2017
- Completed in-house advertising programs such as print and video media to post on the company website and Facebook page
- Re-designed the company's logo to gain more exposure and further customer engagement
- Link to website: http://adflashings.ca/index.html
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Education
Bachelor of Commerce - Marketing
Ontario Tech University
Oshawa06.2023
Diploma - Business Administration – Marketing
George Brown College
Toronto09.2018
Skills
- Business Development
- Social Media Expertise
- Brand Promotion
- Time Management
- Critical Thinking
- Search Engine Optimization Expertise
- Digital Media Advertising
- Lead Generation
- Digital Marketing
- Social Ad Campaigns
Languages
English
Native Speaker
Spanish
Bilingual or Proficient (C2)
C2
French
Intermediate (B1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Timeline
Social Media Coordinator
WUSC, World University Service of Canada
09.2022 - 01.2023
Resource Development Specialist
Art With A Heart Inc
06.2022 - 08.2022
Senior Cashier/Customer Service Representative
Kitchen Stuff Plus
01.2017 - 01.2021
Creative Advisor/Social Media Manager
AD Flashings
01.2016 - 01.2017
Bachelor of Commerce - Marketing
Ontario Tech University
Diploma - Business Administration – Marketing
George Brown College
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