Almoudou Traore
Philadelphia
Summary
Results-driven media and sales professional with experience in advertising, client relations, and digital strategy. Through roles in advertising sales, brand consulting, and content marketing, I've developed expertise in campaign execution, audience engagement, and revenue optimization.
Passionate about leveraging data-driven insights to build impactful media strategies, I excel in cross-functional collaboration and delivering results in fast-paced environments.
Overview
6
6
years of professional experience
Work History
Founder/Project Lead LGBTQIA+resource
Self-employed
11.2024 - Current
- Designed and launched a digital platform providing essential resources for LGBTQIA+ youth, including mental health services, shelters, and healthcare alternatives.
- Developed outreach and marketing strategies to increase visibility and engagement, leveraging social media, and digital advertising.
- Established partnerships with advocacy groups and organizations, showcasing the ability to build relationships and negotiate collaborations—critical skills in advertising sales.
- Managed website analytics and engagement tracking, improving user retention, and optimizing resources for maximum impact.
Brand consulting & Digital Marketing Strategies
TraoreINC
02.2023 - Current
- Develop client growth strategies for social media platforms (Instagram, TikTok, X), helping brands and creators increase engagement, audience reach, and conversions.
- Design media kits and sales presentations for clients, optimizing content for sponsorship opportunities and brand partnerships.
- Track campaign performance using analytics tools, and recommend adjustments to increase visibility and engagement.
- Work with diverse clients across fashion, nonprofit, and consumer brands to refine brand messaging, and optimize marketing efforts.
Advertising Sales Intern
BLAC ( Building Leaders And Creators)
05.2024 - 08.2024
- Assisted in ad sales strategy and media planning, collaborating with account executives to optimize advertising campaigns.
- Conducted market research and competitive analysis, identifying industry trends to support data-driven sales pitches.
- Worked with the ad operations team to track campaign performance, ensuring ads delivered impressions effectively, and met client KPIs.
- Supported the client outreach process, preparing sales decks, and assisting in negotiations to onboard new advertising partners.
- Gained hands-on experience with CRM tools (HubSpot, Salesforce), and media planning platforms to streamline account management.
- Contributed to post-sale reporting, analyzing ad performance, and helping to develop client insights to improve future campaigns.
Business Representative (Entertainment Contracts) (Contract Role)
SAG-AFTRA
04.2023 - 12.2023
- Managed contract execution and compliance, ensuring adherence to union agreements.
- Partnered with internal legal, finance, and operations teams to resolve disputes, oversee financial audits, and reconcile billing discrepancies.
- Participated in negotiations and arbitration, interfacing with executives, producers, and stakeholders to ensure contract compliance.
- Performed accurate audits on productions nationally, via showbiz cards.
- Interpreted and enforced collective bargaining agreements, and individual performer contracts.
- Managed all phases of initial compensation claims audits, including, but not limited to, interfacing with producers, claims representatives, and the SAG-AFTRA legal department.
Private Events Assistant
NeueHouse
06.2022 - 02.2023
- Assisted in client walk-throughs, pre-production planning, and event execution, ensuring seamless communication between sales, marketing, and production teams.
- Managed event logistics, budgets, and vendor contracts, collaborating cross-functionally to meet revenue goals.
- Created sales decks and reports for internal teams to track event ROI and client satisfaction.
- Supported the Director of Private Events with initial leads, client walk-throughs, and supported production for small-scale meetings.
- Communicated event details and changes with all internal departments.
- Created a weekly events meeting packet, detailing and summarizing event needs for the upcoming calendar week.
- Tracked expenses for each event, submitted vendor payments, and prepared accurate monthly spending and budget reports.
Enrollment Coordinator (Contract Role)
Vanguard Group
08.2021 - 06.2022
- Managed client onboarding and account coordination, ensuring compliance with internal vendor processes.
- Developed reports using Excel and CRM systems (SAP ERP, HubSpot) to track customer engagement and revenue.
- Assisted sales teams by analyzing financial reports, contract requests, and client data to optimize vendor workflows.
- Collaborated cross-functionally with account management and training leadership to optimize vendor workflow efficiency, and ensure CRMs and RVPs understand vendor processes and protocols.
- Demonstrated proficiency in the use of personal computing applications, including Microsoft Word, Excel, and PowerPoint; ensured accurate and timely processing of company vendor fees.
- Employed industry knowledge and creative problem-solving to strategize actionable recommendations for increasing enrollment, and produced supporting reports and documentation when needed.
- Forge and foster positive relationships with clients, vendors, and stakeholders; communicate proactively to identify and resolve issues and discrepancies.
- Helped to generate client financial reports, where I identified errors and discrepancies. That was in relation to user information, contact details, and financial reports.
- Ensured proper association of users, signing, and contract approval authority through meticulous attention to detail.
- Utilized the SAP ERP system daily to help customers manage their inventory, track, and record stock movements.
- Responded to the contract request via email and Microsoft Teams.
- Kept and tracked data through an Excel spreadsheet and filing system.
Technical Support/ Customer Service Representative
Xfinity
01.2020 - 08.2021
- Sold Xfinity services to new and existing customers, identifying upsell opportunities based on customer needs.
- Converted inbound support calls into sales opportunities, offering upgrades and additional products, while resolving service concerns.
- Maintained high conversion rates, consistently exceeding monthly sales, and customer retention goals.
- Advised customers on bundled service packages, promotions, and new features, increasing overall customer lifetime value.
- Delivered an exceptional customer experience, ensuring long-term retention, and reducing churn through strategic problem-solving.
- Researched and identified trends in service and equipment problems, and documented the process used to correct issues.
- Interacted with customers via telephone or email to assist with a variety of inquiries and issues.
- Related well to customers by demonstrating a positive image of Comcast.
- Actively listened, communicated professionally, and diffused angry or upset customers.
- Exercised sound judgment within the scope of best interest for both the customer and Comcast.
Executive Assistant
Hispanic Family Center of Southern New Jersey
10.2018 - 11.2019
- Orchestrated and oversaw daily office operations, including calendar management, client communications, and business and community partnerships
- Streamlined the company's filing and data entry system to easily match clients needing substance and mental health abuse treatment with state-licensed therapists
- Trained new employees on the company's filing system, state laws, and client relationship management; handled additional duties and special projects as required
- Attended and helped set up for community engagement meetings
- Surrounding the topics of Mental health and substance abuse, homelessness, and domestic violence
- Created infographics, videos, PowerPoints, and more for events
Education
Bachelors - Communication Studies
Temple University
Philadelphia, PAHigh School Diploma -
Winslow Township High School
06.2018
Skills
- Customer service
- Executive Assistant
- Calendaring
- Microsoft Office
- Social Media Management
- Social media scheduling
- Event Planning
- Written and verbal communication
- HubSpot
- Mailchimp
- Salesforce
- SAP
- ERP
- Account Management
- Sales
- Media buying
- Campaign reporting
- Client retention
- Digital ad campaigns
- Meta Ads Manager
- Hootsuite
- Google Ads
- SEO
Languages
French
Elementary
Spanish
Elementary
Timeline
Founder/Project Lead LGBTQIA+resource
Self-employed
11.2024 - Current
Advertising Sales Intern
BLAC ( Building Leaders And Creators)
05.2024 - 08.2024
Business Representative (Entertainment Contracts) (Contract Role)
SAG-AFTRA
04.2023 - 12.2023
Brand consulting & Digital Marketing Strategies
TraoreINC
02.2023 - Current
Private Events Assistant
NeueHouse
06.2022 - 02.2023
Enrollment Coordinator (Contract Role)
Vanguard Group
08.2021 - 06.2022
Technical Support/ Customer Service Representative
Xfinity
01.2020 - 08.2021
Executive Assistant
Hispanic Family Center of Southern New Jersey
10.2018 - 11.2019
High School Diploma -
Winslow Township High School
Bachelors - Communication Studies
Temple University
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