Alpha West Sannoh
Philadelphia,PA
Summary
Experienced Public Relations Officer and Social Media Manager skilled in strategic communication and digital engagement. Proficient in fostering favorable connections between organizations and their stakeholders. Demonstrates a track record of crafting compelling narratives, handling crisis scenarios, and enhancing brand visibility. Possesses expertise in leveraging social media platforms to amplify brand messaging, engage audiences, and elevate online presence, contributing to the development of impactful and cohesive communication strategies.
Overview
8
8
years of professional experience
Work History
Marketing and Communications Intern
JEVS Human Services
01.2024 - Current
- Developed campaigns to increase public awareness of the company and engage of the organization.
- Prepared social media posts and videos with eye for viral content strategies.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Wrote and distributed press releases and social media content for clients and company.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Helped with photo and video production and performed visual and sound editing tasks.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Generated reports to support development and implementation of marketing plans.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Wrote engaging and successful marketing, advertising, and website copy.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Communications Officer
KLW Consultants
06.2019 - 09.2023
- Supported public relations managers with writing, researching and preparation of materials
- Coordinated media interviews with organization staff, board members and volunteers.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Used various social media platforms for media and blogger outreach.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Managed media relations for organizations to produce successful results.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Public Relations Officer
Youth Action International
02.2016 - 05.2020
- Gathered information on community opinions and adjusted plans to capitalize on current Project.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed campaigns to increase public awareness of company and engage youth development.
- Forged strong media relationships to further public relations goals of the organization
- Developed campaigns to increase public awareness of company and engage organization
- Forged strong media relationships to further public relations goals.
- Wrote press releases for routine use and crisis management.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Lead Direct Support Professional
KenCCID
03.2021 - 11.2023
- Updated patient files with current vitals, behaviors, and other data relevant to treatment planning.
- Monitored progress and documented patient health status changes to keep care team updated.
- Supervised daily activities and provided assistance to staff.
- Assisted disabled clients to support independence and well-being.
- Led patient or group recreational activities for enhanced patient outcomes.
- Encouraged and supported clients to participate in recreational and leisure activities to promote social interactions and reduce loneliness.
- Developed and implemented individualized care plans to meet individual needs of each client.
- Researched community resources and services to provide accessibility and assistance to clients.
- Educated clients and family members on relevant topics to support independent living.
- Assisted with crisis intervention to de-escalate challenging behavior and maintain peaceful encounters.
- Collaborated with store manager to maintain daily operations.
- Created customized care plans, working with hospital staff and families to assess and meet individual needs.
- Communicated with patients, ensuring that medical information was kept private.
- Spearheaded and implemented new projects to expand scope of engagement.
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
Marketing Assistant
Liberia Toiletries Inc.
05.2018 - 08.2022
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Conducted thorough research to construct creative and fresh ideas.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Generated reports to support development and implementation of marketing plans.
- Created customized marketing materials to increase product awareness.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Tracked key performance indicators to measure success of campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
International Coordinator
Liberia Youth Foundation
05.2021 - Current
Education
Master of Science - Communication, Culture And Media
Drexel University
Philadelphia, PA06.2025
Certificate - Digital Marketing
Colorado State University - Pueblo
Pueblo, CO01.2022
BBA - Business Management
University Of Liberia
Monrovia, Liberia03.2021
Diploma - Microsoft And Office Management
Starz College of Technology
Monrovia11.2020
Diploma - Journalism
Media Aid Foundation
Liberia02.2017
Skills
- Press Release Writing
- Media Relations
- Creative Direction
- Community Engagement
- Campaign Management
- Project Implementation
- Photography
- Microsoft Office Proficiency
- Interpersonal and Written Communication
- Customer-Focused
- Project Support
- Internal Communications
- Customer Segmentation
- Podcast Production
- Crisis Management
- Editing and Proofreading
Timeline
Marketing and Communications Intern
JEVS Human Services
01.2024 - Current
International Coordinator
Liberia Youth Foundation
05.2021 - Current
Lead Direct Support Professional
KenCCID
03.2021 - 11.2023
Communications Officer
KLW Consultants
06.2019 - 09.2023
Marketing Assistant
Liberia Toiletries Inc.
05.2018 - 08.2022
Public Relations Officer
Youth Action International
02.2016 - 05.2020
Master of Science - Communication, Culture And Media
Drexel University
Certificate - Digital Marketing
Colorado State University - Pueblo
BBA - Business Management
University Of Liberia
Diploma - Microsoft And Office Management
Starz College of Technology
Diploma - Journalism
Media Aid Foundation
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