Hi, I’m
Alyssa Marie Teran
Digital Marketing Strategist
Austin,TX
Summary
Social Media-savvy Digital Strategist with proven track record of curating relevant content for over 40 client accounts. Practiced in monitoring trends, conceptualizing marketing campaigns and strategic planning. Computer proficient with knowledge in Hootsuite and Mailchimp. Recognized for creating exciting promotions, building online communities and content to drive engagement.
Overview
9
years of professional experience
3
Languages
Work History
Dani Schulz Inc
Content Creator and Social Media Manager
01.2021 - Current
Job overview
- Developed, design and create content, promotional materials and advertisements for social media platforms such as Instagram, TikTok and YouTube.
- Key responsibilities on a daily basis included: organizing a content calendar, writing captions and posting on social media, engaging with our social community and creating content for all platforms.
- Analyzed conversion and bounce rates to measure success of content.
Socialy Marketing
Social Media Strategist
03.2017 - 09.2021
Job overview
- Developed multi channel strategies for brands and companies throughout Latin America improving page content, keyword relevancy, and brand positioning.
- Managed over 40 Micro and Macro Influencers to increase engagement, brand positioning and awareness.
- Identified target market and key segments through in-depth analysis of markets and related trends.
Xcape México
Marketing Coordinator
12.2018 - 03.2020
Job overview
- Coordinated events with macro Influencers and international artists to promote sales and brand awareness in the LATAM market.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Increased sales by 230% in the Panamanian market implementing brand positioning strategies.
El Viejo Santana
Marketing Strategist and Influencer Marketing Manager
04.2018 - 02.2020
Job overview
- Led a team of 7 to create promotional content through videography and photography sessions, graphic designers, influencers and international artists
- Generated 83% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Chanel
Internship
01.2018 - 08.2018
Job overview
- Managed administrative logistics of events planning, event booking and event promotions for the 2018 Chanel Convention in Buenos Aires, Argentina.
Education
ADEN UniversityPanamá, Ciudad De Panamá/Buenos Aires, Argentina
Bachelor of Science from Marketing And Digital Communications
04.2022 - 3 2021
University Overview
- Awarded Entrepreneur of the Semester, 2019
Skills
Hootsuite
Timeline
ADEN University
Bachelor of Science from Marketing And Digital Communications
04.2022 - 3 2021
Content Creator and Social Media Manager
Dani Schulz Inc
01.2021 - Current
Marketing Coordinator
Xcape México
12.2018 - 03.2020
Marketing Strategist and Influencer Marketing Manager
El Viejo Santana
04.2018 - 02.2020
Internship
Chanel
01.2018 - 08.2018
Social Media Strategist
Socialy Marketing
03.2017 - 09.2021
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