Amanda Taylor
Philadelphia,PA
Summary
Results driven Content Strategist, Amanda has a proven track record of building digital strategy that produces viral content and campaigns that leave lasting cultural impact. From early concepting to production, Amanda's end-to-end strategic approach to content is rooted in educating, inspiring, and rallying Gen-Z and Millennials to be action-oriented in their social media consumption. With a portfolio featuring brands including Vote.org, Meta, Spotify, PBS, Nike, and more, Amanda has built a reputation for a rapid growth strategies that build loyal and engaged digital communities that convert to specific, actionable goals.
Overview
5
5
years of professional experience
Work History
Founder and Content Director
The Unplug Collective
01.2019 - Current
- Spearheaded establishment and growth of start-up publication that currently has 6OK+ followers and average of 50K+ impressions per Instagram post, overseeing all aspects of business operations and team staffing and management.
- Partnered with 10+ content writers and content creators to create photo, video and written content with select content garnering over 1M+ likes on Instagram.
- Lead execution and content direction for social-first brand partnerships with brands such as Nike, REAL and Talkspace.
- Established and curated extensive mailing list exceeding 1000+ subscribers and counting.
- Created content featured in British Vogue, Teen Vogue, Forbes, US Vogue, CFDA and more.
Senior Content Strategist
Full Time
06.2023 - Current
- Develop and implement ongoing social media strategy for culture-focused brands across the 'Culture Brands' agency resulting in 118% growth in followers (@becauseofthem) which has led to 2.5M+ followers across Instagram, Tiktok, Youtube and a 50% increase in website traffic.
- Lead social team whilst cross-collaborating with larger agency team to steer brand partnerships, merch sales, website traffic, SEO optimization and more.
- Direct and implement integrated paid media marketing campaigns, leading to 2.5M+ monthly impressions via for client, Hyundai.
Creative Strategist (Freelance)
Invisible Hand
05.2022 - Current
- Develop and manage 10+ multimedia content campaigns and brand strategies for social-impact initiatives for clients such as Meta , Spotify, Vote.org, and PBS.
- Partner with CEO of Vote.org to build strong digital strategy between Vote.Org platform and Vote.org’s CEO’s personal social media brand to increase impressions and visibility between both platforms.
- Manage end-to-end client meetings and communications, seamlessly guiding process from initial pitches through production, prioritizing and nurturing meaningful client relationships.
Education
Bachelor of Arts - Women's & Gender Studies, African American Studies
Barnard College, Columbia University
Skills
- Graphic Design
- Brand Identity and Messaging
- Social Media Strategy and Workflow Management
- Content Planning and Creation
- Client Relationship Management
- Community Management, Engagement & Analytics
Timeline
Senior Content Strategist
Full Time
06.2023 - Current
Creative Strategist (Freelance)
Invisible Hand
05.2022 - Current
Founder and Content Director
The Unplug Collective
01.2019 - Current
Bachelor of Arts - Women's & Gender Studies, African American Studies
Barnard College, Columbia University
Similar Profiles
Natalie PowerNatalie Power
Preschool Teacher's Assistant at Unplug and PlayPreschool Teacher's Assistant at Unplug and Play
Jenny Carlton WhiteJenny Carlton White
Handmade Crafts Artist at The Covenant Collective; An Artist CollectiveHandmade Crafts Artist at The Covenant Collective; An Artist Collective
How Guan LimHow Guan Lim
Business Operations Manager at The Iterative CollectiveBusiness Operations Manager at The Iterative Collective