Amy Sutton

• Monitor state-wide business development initiatives, including market analysis, distributor penetration, and retailer targeting for expanding 11 states in the US, such as MD, DC, DE, NJ, IN, KY, MI, OH, PA, VA, WV. Leverage knowledge of three-tier system and distributor operations to navigate through multiple distributor transitions. Meet results as state and market manager and sales leader by implementing sales plans for entry into the highly competitive spirit market. Establish economically and socially brand programming for appreciating distributor and broker partners. Cultivate relations with executive-level distributors and support the management in exceeding KPIs and depletion targets for regions. Collaborate cross-departmentally to provide accurate estimates of time and resources required to complete projects on schedule and within budget.
• Key Contributions:
• Led the strategic planning and execution of revenue goals, achieved remarkable growth within the region over five years, and contributed 33% to the US business.
• Presented and executed two three time buys in Pennsylvania for a total of 2,250 9L cases in quarter two and three of 2025.

• Offered the vision and business plan and leveraged 10+ years of experience across multiple channels of the beverage industry to influence the development and execution of strategy for brand as one of the first sales employees. Created and carried out short and long-term planning and programming that resulted in my region outperforming all others, less Texas.
• Key Contributions:
• Engineered and implemented on premise training and programming, resulting in a 90% volume increase and 60% distribution growth in on premise sales in 2022.
• Oversaw seven distributors across NJ, DE, and PA, while conducting monthly market reviews and various sales and service activities to ensure superior market and distributor support.
• Contributed to the success of company progression by leading the regional go-to-market strategy development.
• Employed personal distributor relationships to facilitate transition from SGWS and Fedway to the AB distributors.
• Formulated launch plan pricing and crafted impactful trade market tools to enhance effectiveness.

• Drove significant challenges regarding implementing business plans, including formulating sales goals and budgets, marketing, portfolio development, expense management, and sales target achievement. Improved whole service model to assure customer happiness, profitability, and retention, while developing novel accountability means to support highest quality of service and performance. Surpassed overall sales and financial objectives, including sales and margin. Executed strategic plans, budgets and re-forecasts weekly and monthly financial projections, sales, and profit against objectives reports. Managed social, digital, and advertising strategy and promoted the utilization of all leadership development tools; prepared and provided category reviews. Created timelines for important category reviews, POG space productivity, assortment optimization, and gross margin ROI.
• Key Contributions:
• Directed product selection, price strategy, advertising campaigns, and promotional schemes and developed and executed significant programs, platforms, and events by specific execution plans.
• Strengthened strong distributor relationships and maintained senior-level commercial connections with all account holders.
• Implemented brand-exclusive tactics across key variables to increase sales margin and determined market penetration rates.

Managed the working of two State Broker Managers and one low-proof manager. Completed performance evaluations, market research, and distribution tracking. Set monthly and annual sales goals and created and managed monthly brand budgets. Analyzed market trends and formulated strategic strategies for territory sales based on results. Established and maintained strong relationships with liquor distributors and brokers throughout Ohio. Facilitated distributor and broker quarterly business reviews, monthly sales recaps, and brand launches. Presented brand information to key purchasers and Ohio Official Superintendent. Aided distributor and broker sales professionals with retail and on-premises account calls. Gained expertise in developing tools and prepared and provided category reviews.

• Oversaw overall sales and account for 9K on-premises and 460 off-premises accounts in Ohio, totaling $58M in yearly net sales.
• Received "Delivering Innovative Excellence" award in 2014 for gaining listings on all 2013-launched Beam brands.
• Created and implemented strategic business plans, including formulation of sales objectives and budgets, marketing, portfolio development, expense management, and sales target achievement.
• Significantly improved whole service model to assure customer happiness, profitability, and retention, and developed novel means of accountability to support highest quality of service and performance.
• Honored with “Creating Innovative Solutions” award in 2012 for over-delivering on most challenging plan in the Control States.
• Awarded “Friends of Fred Noe” in 2010 for selling most Knob Creek barrels in North America.

Provided Pennsylvania Liquor Control Board with retail programs, presentations, and business solution interactions. Controlled budgets for sales expenses and incentive funds. Conducted weekly broker meetings to track KPIs and deliverables. Developed novel focus tools to assist broker sales employees in achieving targets. Analyzed operational documents and reports to project sales and determine profitability. Developed excellent relationships with clients and liquor control board to assist corporate growth objectives for long term. Performed performance evaluations, market research, and distribution tracking. Set monthly and annual sales goals and created and managed monthly brand budgets.

• Recognized potential possibilities and challenges for achieving annual plan by creating shop surveys and display trackers.
• Managed the working of two state broker managers

Delivered exemplary analytical and administrative support to VP of Merchandising to drive merchandising goals.
Assisted in developing monthly and yearly sales forecasts and budget plans.
Coordinated monthly sales meetings with 15 sales staff to align strategies.
Maintained and expanded distribution channels for over 100 wine and spirits suppliers.
Presented strategic business plans to Pennsylvania Liquor Control Board for approval.
Achieved or exceeded year-over-year sales, distribution, and merchandising objectives.
Evaluated distribution efficiency, ordering programming, and shelf positioning of brands.