Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Awards
Generic

Ana Raquel Ortiz

Summary

Dynamic commercial development professional with over 8 years of proven success in sales, key account management, and project leadership within the FMCG sector. Expertise includes cultivating robust client relationships, negotiating high-impact strategic agreements, and implementing effective market growth strategies across diverse local and regional landscapes. Recognized for exceptional analytical skills, strong communication capabilities, and a proactive approach to problem-solving. Actively pursuing opportunities in Customer Development and Sales Management to drive business success and enhance client satisfaction.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Customer Development Executive

Colgate-Palmolive
09.2024 - 08.2025
  • Manage commercial relationships and implement strategies for the largest client in Panama.
  • Developed and implemented strategic initiatives to enhance brand visibility and market share.
  • Led cross-functional teams to drive product innovation and improve operational efficiency.
  • Responsible for sales objectives, special agreements, and credit policy compliance.
  • Conduct market visits to identify growth opportunities and strengthen brand presence.
  • Analyze sell-in/sell-out data and inventory to drive growth initiatives.
  • Analyzed market trends to identify opportunities for product development and sales strategies.
  • Best in Class 5ps execution, and turn around Net Sales trend, -5% to 1.3%

Regional Customer Development Executive – Clubs Central America

Colgate-Palmolive
03.2023 - 09.2024
  • Managed the second largest regional customer across six Central American countries.
  • Develop and executed quarterly 'Landing Plans' for regional discount grids.
  • Led new product launches, pricing adjustments, and ensured store supply.
  • Present business reviews and coordinated with sales teams to align KPIs.
  • Conduct market analysis to identify growth opportunities per country.
  • Led cross-functional teams to develop and implement strategic initiatives enhancing operational efficiency.
  • Mentored junior staff, fostering a collaborative environment and encouraging professional growth.
  • Analyzed market trends to inform strategic decision-making and resource allocation.
  • Double Digit Volume and Net Sales Growth in 6/6 countries.


Customer Development Executive

Colgate-Palmolive
08.2017 - 03.2023
  • Execute sales strategies and achieved consistent sales targets.
  • Negotiate and grew strategic accounts.
  • Provide administrative support and reporting for key clients.
  • Cultivate strong relationships with key accounts, enhancing client satisfaction and retention.
  • Develop strategic account plans to identify growth opportunities and align resources effectively.
  • Analyze market trends and competitor activities to inform sales strategies and positioning.
  • Conduct regular performance reviews with clients to assess needs and drive continuous improvement initiatives.
  • Best in Class Execution, highest ever Net Sales record in the biggest customer, positive Net Sales growth in all customers.

Administrative Assistant

Colgate-Palmolive
07.2016 - 08.2017
  • Manage account receivables, credit notes, and supported sales operations.
  • Coordinate with internal teams to ensure compliance with credit policies.
  • Coordinate executive schedules, ensuring optimal time management and meeting logistics.
  • Manage communication across departments, fostering collaboration and information sharing.
  • Organize company events and meetings, ensuring all logistical details were executed flawlessly.

Bilingual Receptionist

Enel Green Power
11.2013 - 06.2016
  • Manage payments, purchase orders, and administrative documentation.
  • Provide bilingual customer service and communication support.
  • Handle correspondence, logistics, and supplier coordination.
  • Managed front desk operations, ensuring efficient visitor check-in and appointment scheduling.
  • Coordinated communication between departments, enhancing workflow efficiency and information sharing.
  • Implemented process improvements for handling customer inquiries, resulting in quicker response times.

Education

Bachelor's - Commercial Engineering

Universidad Interamericana De Panamá
Panama City, Panama

Bachelor's - English Translation Emphasis

Universidad Latina De Panamá
Panama City, Panama
08-2017

High School Diploma -

Instituto Fermín Naudeau
Panama City, Panama
12-2010

Skills

  • Key Account Management & Customer Development
  • Sales Strategy & Negotiation
  • Trade Marketing & 5Ps Execution
  • Market & Data Analysis (Sell-in/Sell-out, Inventory)
  • Team Leadership & Cross-functional Collaboration
  • Credit Policy & Account Management
  • Tools: Microsoft Office, Google Suite, SAP, Adobe, Looker Studio, DOMO
  • Client relationship building
  • Data-driven decision making

Certification

  • Core Selling Skills – Colgate (2019)
  • Money Matters – Colgate (2017)
  • Microsoft Office, Spreadsheets & Presentations – Universidad Latina de Panamá (2013)

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Senior Customer Development Executive

Colgate-Palmolive
09.2024 - 08.2025

Regional Customer Development Executive – Clubs Central America

Colgate-Palmolive
03.2023 - 09.2024

Customer Development Executive

Colgate-Palmolive
08.2017 - 03.2023

Administrative Assistant

Colgate-Palmolive
07.2016 - 08.2017

Bilingual Receptionist

Enel Green Power
11.2013 - 06.2016

Bachelor's - Commercial Engineering

Universidad Interamericana De Panamá

Bachelor's - English Translation Emphasis

Universidad Latina De Panamá

High School Diploma -

Instituto Fermín Naudeau

Awards

You Can Make a Difference Awards

  • Building Omnicommerce Brilliance
  • Web Scrapping Pricing Initiative

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Ana Raquel Ortiz