Ana Sofia Sanchez T.
Copywriter & Senior E-mail Marketing Coordinator
Panamá
Summary
Experienced with crafting and executing targeted email marketing campaigns to increase customer engagement. Utilizes data analytics and marketing automation tools to refine strategies and optimize performance. Track record of creating compelling content and driving measurable results through effective segmentation and personalization.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Senior Email Marketing Coordinator
Solucru
06.2024 - Current
- As a Senior Email Marketing Coordinator of an International Marketing agency, I specialize in creating, executing, and optimizing email marketing campaigns to drive engagement, nurture leads, and support business objectives.
- Optimized email deliverability, ensuring adherence to industry best practices and anti-spam regulations.
- Improved conversion rates through rigorous A/B testing of various email elements such as layout, images, and copywriting.
Property Manager
LUWA
01.2015 - Current
- Management and creation of an organizational structure that allows for effective resource allocation and delegation of tasks.
- Investigation and solving of tenant complaints in a timely and professional manner.
- Establishment and management of budgets, achieving an expense reduction.
Marketing Copywriter
DeFi Labs / RealT
10.2023 - 06.2024
- Crafted long-form blog posts and property descriptions that educated readers on industry trends, generating increased website traffic and audience engagement.
- Translations of English blog articles to Spanish and French
- Assistance to the CMO in daily marketing tasks.
- Article writing for Real Estate Tokenization (RealT.co) on Medium and X platforms
Health Blog Copywriter
Fitness Unicorn
04.2023 - 10.2023
- Research and article writing related to Keto food products
- Ensured content's quality and accuracy through collaboration with other writers and editors
- Investigated new products and ensured their quality to provide top-notch reviews.
Freelance article writer
Independant
01.2022 - 04.2023
- From informative and educational pieces to persuasive and conversational articles, Youtube scripts, and blog posts, I ensure that each piece aligns with the specific objectives and requirements of the project.
- Organized workflow efficiently, managing multiple projects simultaneously while adhering to tight deadlines.
Store owner
The Crystal Bar
01.2021 - 01.2023
- Analyzed market trends to identify new product opportunities and ensure alignment with consumer preferences.
Assistant Project Manager
EXPO MODII
11.2017 - 04.2020
- Managed subcontractor relationships effectively to ensure quality workmanship within deadlines and budgets.
- Partnered with project team members to identify and quickly address problems.
- Improved relationships with clients and leads with the use of CRM
Content developer & Copywriter
MAS Digital
10.2016 - 01.2017
- Article writing for different brands & accounts.
- Developed educational materials to support product training initiatives, leading to increased customer satisfaction scores.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
BTL Marketing Intern
J. Walter Thompson Worldwide
06.2015 - 09.2015
- Assistance in BTL events & Campaigns for brands.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assistance to Chief Marketing Officer and executive account managers.
Education
MBA - Senior Management, Marketing Specialization
Universidad Interamericana De Panamá
Panama City, Panama 01.2017 - 04.2019
Associate of Science - Marketing
Universidad Católica Santa María La Antigua
Panama City, 8 04.2011 - 02.2017
Health Coaching - Nutrition
INCAP
Latinoamérica 05.2023 - 07.2023
Professional photography course - Photography
GRISART
Barcelona, Spain 04.2017 - 07.2017
Some College (No Degree) - Photography
IEFC Barcelona
Barcelona, Spain 04.2023 - 07.2023
Skills
Personal Information
Date of Birth: 07/11/92
Timeline
Senior Email Marketing Coordinator
Solucru
06.2024 - Current
Marketing Copywriter
DeFi Labs / RealT
10.2023 - 06.2024
Health Coaching - Nutrition
INCAP
05.2023 - 07.2023
Some College (No Degree) - Photography
IEFC Barcelona
04.2023 - 07.2023
Health Blog Copywriter
Fitness Unicorn
04.2023 - 10.2023
Freelance article writer
Independant
01.2022 - 04.2023
Store owner
The Crystal Bar
01.2021 - 01.2023
Assistant Project Manager
EXPO MODII
11.2017 - 04.2020
Professional photography course - Photography
GRISART
04.2017 - 07.2017
MBA - Senior Management, Marketing Specialization
Universidad Interamericana De Panamá
01.2017 - 04.2019
Content developer & Copywriter
MAS Digital
10.2016 - 01.2017
BTL Marketing Intern
J. Walter Thompson Worldwide
06.2015 - 09.2015
Property Manager
LUWA
01.2015 - Current
Associate of Science - Marketing
Universidad Católica Santa María La Antigua
04.2011 - 02.2017
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