Summary
Overview
Work History
Education
Personal Information
Languages
Interests
Skills
Work Availability
Software
Work Preference
Certification
Timeline
Hi, I’m

Ana Sofia Sanchez T.

Senior Digital Marketer
Panamá,Panama
Whether you think you can or you think you can't, you're right.
Henry Ford
Ana Sofia Sanchez T.

Summary

Tech-Savvy Senior Copywriter, E-mail Marketing Coordinator, and Project Manager with proven experience in planning and executing targeted Marketing Campaigns that drive engagement and conversion. Skilled in using data analytics and automation tools to refine strategy, improve

segmentation, and boost performance. Track record of creating compelling content and driving measurable results through effective segmentation and personalization. Known for crafting compelling content across channels, with a strong track record of measurable results. Highly reliable and adaptable, with the ability to quickly learn and apply new tools and systems. Committed to driving team success and supporting organizational growth.

Overview

11
years of professional experience

Work History

Solucru

Senior Email Marketing Coordinator
06.2024 - Current

Job overview

  • As a Senior Email Marketing Coordinator of an International Marketing agency, I specialize in creating, executing, and optimizing email marketing campaigns to drive engagement, nurture leads, and support business objectives.
  • Optimized email deliverability, ensuring adherence to industry best practices and anti-spam regulations.
  • Improved conversion rates through rigorous A/B testing of various email elements such as layout, images, and copywriting.

DeFi Labs / RealT
Panama City, Panama

Marketing Copywriter
10.2023 - 06.2024

Job overview

  • Tokenization Real Estate Company based in the U.S. and Panama.
  • Crafted long-form blog posts and property descriptions that educated readers on industry trends, generating increased website traffic and audience engagement.
  • Translations of English blog articles to Spanish and French
  • Assistance to the CMO in daily marketing tasks.
  • Article writing for Real Estate Tokenization (RealT.co) on Medium and X platforms

Fitness Unicorn
Remote

Health Blog Ghostwriter
04.2023 - 10.2023

Job overview

  • Research and article writing related to Keto food products
  • Ensured content's quality and accuracy through collaboration with other writers and editors
  • Investigated new products and ensured their quality to provide top-notch reviews.

LUWA
Panama City

Property Manager
01.2015 - 06.2024

Job overview

  • Management and creation of an organizational structure that allows for effective resource allocation and delegation of tasks.
  • Investigation and solving of tenant complaints in a timely and professional manner.
  • Establishment and management of budgets, achieving an expense reduction.

Independant
Remote, Panama City

Freelance article writer
01.2022 - 04.2023

Job overview

  • From informative and educational pieces to persuasive and conversational articles, Youtube scripts, and blog posts, I ensure that each piece aligns with the specific objectives and requirements of the project.
  • My main clients would be online casinos, real estate companies, nutritionists and health coaches.
  • Organized workflow efficiently, managing multiple projects simultaneously while adhering to tight deadlines.

The Crystal Bar

Store owner
01.2021 - 01.2023

Job overview

  • Analyzed market trends to identify new product opportunities and ensure alignment with consumer preferences.

EXPO MODII
Panama City, Panama

Assistant Project Manager
11.2017 - 04.2020

Job overview

  • EXPO MODII Panamá was a large-scale design fair, focusing on innovation, and furniture design.
  • Managed subcontractor relationships effectively to ensure quality workmanship within deadlines and budgets.
  • Partnered with project team members to identify and quickly address problems.
  • Improved relationships with clients and leads with the use of CRM

MAS Digital
Panama City, Panama

Content developer & Copywriter
10.2016 - 01.2017

Job overview

  • Digital Marketing Agency based in Guatemala and Panamá
  • Article writing for big and renowned brands in LATAM.
  • Developed educational materials to support product training initiatives, leading to increased customer satisfaction scores.
  • Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.

J. Walter Thompson Worldwide

BTL Marketing Intern
06.2015 - 09.2015

Job overview

  • Assistance in BTL events & Campaigns for brands.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Assistance to Chief Marketing Officer and executive account managers.

Education

Universidad Interamericana De Panamá
Panama City, Panama

MBA from Senior Management, Marketing Specialization
04-2019

Universidad Católica Santa María La Antigua
Panama City, 8

Associate of Science from Marketing

INCAP
Latinoamérica

Health Coaching from Nutrition

GRISART
Barcelona, Spain

Professional photography course from Photography

IEFC Barcelona
Barcelona, Spain

Some College (No Degree) from Photography

Personal Information

Date of Birth: 07/11/92

Languages

Español
Native or Bilingual
English
Full Professional
French
Elementary

Interests

Photography

Copywriting

Proofreading

Ghostwriting

Reading

Skills

  • Business Administration
  • APA style
  • Digital advertising
  • Marketing analytics
  • Content strategy
  • Email marketing
  • Sales copy
  • Storytelling
  • SEO
  • Product descriptions
  • Content generation
  • Social media copywriting
  • Marketing communications
  • Client communication
  • Project development
  • Project tracking
  • Budget preparation
  • Verbal and written communication
  • Budget control
  • Microsoft office suite expert
  • Schedule management
  • Task prioritization
  • Multitasking
  • Fluent in Spanish and English
  • Written communication
  • Remote office availability
  • Proficient in Slack, Mondaycom, Asana, Trello
  • Proficient in Mailchimp, Hubspot, Klaviyo, Campaigner
  • Proficient in Zoho CRM, Monday CRM, and Hubspot
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Monday

Adobe Lightroom

Canva

Slack

Asana

Hubspot

Trello

Zoho CRM

Google Suite

Jira

Microsoft 365

Airtable

Work Preference

Work Type

Full TimePart TimeContract Work

Work Location

RemoteHybrid

Important To Me

Work-life balanceCompany CultureFlexible work hoursPaid sick leavePaid time offWork from home optionHealthcare benefitsCareer advancement

Certification

  • Certified by EF SET, as english C2 - Proficient.
  • Certified by microA1, as Senior Email Marketing Coordinator.

Timeline

Senior Email Marketing Coordinator

Solucru
06.2024 - Current

Marketing Copywriter

DeFi Labs / RealT
10.2023 - 06.2024

Health Blog Ghostwriter

Fitness Unicorn
04.2023 - 10.2023

Freelance article writer

Independant
01.2022 - 04.2023

Store owner

The Crystal Bar
01.2021 - 01.2023

Assistant Project Manager

EXPO MODII
11.2017 - 04.2020

Content developer & Copywriter

MAS Digital
10.2016 - 01.2017

BTL Marketing Intern

J. Walter Thompson Worldwide
06.2015 - 09.2015

Property Manager

LUWA
01.2015 - 06.2024

Universidad Interamericana De Panamá

MBA from Senior Management, Marketing Specialization

Universidad Católica Santa María La Antigua

Associate of Science from Marketing

INCAP

Health Coaching from Nutrition

GRISART

Professional photography course from Photography

IEFC Barcelona

Some College (No Degree) from Photography

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Ana Sofia Sanchez T.Senior Digital Marketer