Andrés Felipe Amado Vargas
Panama,Panama
Summary
Results-driven Digital Marketing Leader with extensive experience in performance marketing, digital strategy, and team leadership across regional and global markets. Proven track record of driving business growth through data-driven decision-making, optimizing media investments, and fostering stakeholder collaboration. Skilled in leading high-performing teams, developing innovative strategies, and aligning business objectives with measurable digital outcomes. Expert in managing complex projects and delivering scalable solutions that enhance performance and maximize ROI.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Senior Manager Digital Channels
Liberty Latin America
Panama
2024.03 - Current
- Lead a regional team of digital marketing experts, acting as center of excellence across multiple countries, driving strategic alignment and empowering local teams to achieve business objectives.
- Develop and implement high-performance digital strategies , leveraging data-driven insights to optimize media investments and maximize campaign effectiveness across Digital Media.
- Foster cross-functional collaboration, ensuring seamless coordination between regional and local teams while championing best practices to position the company as digital leader in the telecommunications sector.
- Achievement: Directed regional and local teams to achieve a 30% year-over-year growth in digital sale s, significantly increasing the digital channel's contribution to overall business performance.
Social Media Marketing Manager
Liberty Latin America
Panama
2022.06 - 2024.02
- Led the development and execution of paid social media strategies , optimizing campaign performance and identifying new growth opportunities to enhance business results.
- Designed and implemented "test and learn" programs to continuously improve social media marketing efforts, driving data-driven decision-making.
- Collaborated with cross-functional teams to ensure cohesive branding and messaging across social media and other digital channels.
- Achievement: Positioned social media as second most important digital sales channel, increasing its contribution from 7% to 30% of total digital sales.
Sr. Campaign Manager
Publicis Group
Bogota
2021.05 - 2022.04
- Executed and optimized paid social media campaigns , managing budgets, performance projections, and post-campaign reporting for client growth.
- Managed and coached a team of Campaign Managers , ensuring smooth campaign execution and exceeding client performance expectations.
Digital Strategist
Inlat
Bogota
2020.07 - 2021.04
- Created and executed customized digital strategies for clients , focusing on customer acquisition and business growth through optimized digital touchpoints.
- Improved budget efficiency and performance using automation and growth tools, maximizing clients' ROI.
Marketing Campaign Manager
Royal Fit
Bogota
2017.05 - 2020.07
- Planned and optimized ad campaign s for health sector accounts on Google Ads and Facebook Business.
- Developed a conversion funnel and restructured a company website, increasing sales by 50% and doubling the conversion rate from 5% to 10%.
Education
Bachelor of Business Administration - Tourism and Hotel Business Administration
Universidad Externado de Colombia
Bogota / Colombia 2012.01 - 2016.08
Higher National Diploma - Business, Management, Marketing, and Related Support Services
Partners Academy
Bogota / Colombia 2018.09 - 2019.02
Skills
- Team Leadership
- Strategic thinking
- Performance Marketing
- Data-driven decision-making
- Stakeholder engagement
Languages
English
Upper intermediate (B2)
Affiliations
- Travel & Culture
- Craft Beer Enthusiast
- Gaming (Board and Digital)
Certification
Strategic Thinking and AI Data Driven
Google Ads Certifications (Search, Display, YouTube)
Meta Blueprint (Media Planning and Buying)
References
References available upon request.
Timeline
Senior Manager Digital Channels
Liberty Latin America
2024.03 - Current
Social Media Marketing Manager
Liberty Latin America
2022.06 - 2024.02
Sr. Campaign Manager
Publicis Group
2021.05 - 2022.04
Digital Strategist
Inlat
2020.07 - 2021.04
Higher National Diploma - Business, Management, Marketing, and Related Support Services
Partners Academy
2018.09 - 2019.02
Marketing Campaign Manager
Royal Fit
2017.05 - 2020.07
Bachelor of Business Administration - Tourism and Hotel Business Administration
Universidad Externado de Colombia
2012.01 - 2016.08