Anthony Jaskulski
Pittsburgh
Summary
Results-oriented marketer known for leveraging analytics and creative direction to enhance brand recognition. Successfully collaborated with diverse teams with a Major League Baseball franchise to execute impactful marketing initiatives that foster fan and community interaction and elevate organizational goals to the highest pinnacle of achievement.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Associate Marketing Manager
Pittsburgh Pirates
Pittsburgh, PA
03.2018 - Current
- Crafted and launched targeted marketing initiatives that include season ticket campaigns, special events, player-to-fan interaction and game day presentation to boost the Pittsburgh Pirates brand recognition and foster fan interaction.
- Analyzed marketing trends and fan insights to capitalize and invigorate the fanbase with the Pittsburgh Pirates brand.
- Oversaw a growth of 92% in special events being booked and held at PNC Park due to a spearheaded marketing campaign aimed to youth baseball contests, camps and other various on-field activities.
- Managed the official Pittsburgh Pirates social media account, driving content creation and fan and community interaction.
- Collaborated with marketing team to align radio, television and social media marketing campaign initiatives, including the creative development of copy, overseeing talent reads and reaching all deadlines in a strict, organized fashion.
- Continued to see at least a 4% rise in season ticket sales since the 2019 season thanks to initiated marketing campaigns.
- Developed and coordinated such special events as yoga on the field, UPMC Breast Cancer Awareness Women's Training Camp and Pittsburgh Beer & Wine Festival among other special event achievements.
- Collaborated with game day presentation staff to create game day content, including scoreboard content, fan interaction and participation activities and other in game activities.
- Managed the control room to produce timely and coordinated in game content, supervising the departments of switchboard, instant replay, in game scoring and technical directing/producing.
Editor, Marketing Lead
Horse Racing Nation
Louisville, KY
04.2015 - 02.2017
- Edited and proofread articles for clarity, coherence, and adherence to style guidelines.
- Collaborated with writers to develop engaging content that resonates with horse racing enthusiasts.
- Managed editorial calendar, ensuring timely publication of news and feature stories.
- Mentored junior editors on best practices in editing and content development processes.
- Coordinated with graphic designers to create visually appealing layouts for online articles.
- Analyzed reader engagement metrics to refine editorial approach and improve audience reach.
Editor, Writer
Pittsburgh Sports Report
Pittsburgh, PA
06.2012 - 02.2015
Sports Feature Reporter
Beaver County Times
Pittsburgh, PA
09.2011 - 06.2014
Education
Bachelor of Arts - Marketing Management And Research
Point Park University
Pittsburgh, PA06-2010
Skills
- Customer engagement
- Marketing analytics
- Creative direction
- Project management
- Sample preparation
- Multi-channel marketing
- CRM management
- Campaign management
- Mobile marketing
- Affiliate marketing
- Media buying
- Correspondence management
Certification
AMA+ DMI Certified
Google Analytics (Skillshop)
SEM Rush Academy
Timeline
Associate Marketing Manager
Pittsburgh Pirates
03.2018 - Current
Editor, Marketing Lead
Horse Racing Nation
04.2015 - 02.2017
Editor, Writer
Pittsburgh Sports Report
06.2012 - 02.2015
Sports Feature Reporter
Beaver County Times
09.2011 - 06.2014
Bachelor of Arts - Marketing Management And Research
Point Park University
2012 Golden Quill Award - Best Feature Story
Award received for the piece written, As Tough As They Come: The Jermaine Dixon story