Ashish Babubhai Sakariya
Bridgeville
Summary
- A dynamic professional in marketing and banking, with over 11 years of experience in product marketing, sales, customer relationship management, and business operations within the manufacturing and banking sectors. Demonstrated success in driving business growth, launching products, and achieving high levels of customer satisfaction. Skilled in strategic planning, market analysis, cross-selling, and operational excellence, with a proven ability to adapt to various industries to fulfill organizational goals.
- Expertise in Product Marketing and Manufacturing: Effectively developed and implemented product marketing strategies in the manufacturing sector, ensuring successful product launches, optimal market positioning, and revenue growth.
- Sales Team Support: Assisted sales teams by deploying marketing strategies, sales conversion tools, and promotional initiatives, resulting in the achievement of targets.
- Market & Data Insights: Gathered, analyzed, and assessed customer requirements, market trends, and competitive factors to guide business decisions, and enhance product offerings.
- Strategic Business Development: Created and executed marketing plans for product lines in both the manufacturing and banking sectors, ensuring alignment with organizational objectives and customer satisfaction.
- Customer Relationship Management: Cultivated and managed customer portfolios by strengthening relationships, offering customized solutions, and addressing inquiries to guarantee business retention and satisfaction.
- Sales Performance: Regularly surpassed sales targets for products, including Mutual Funds, Insurance, CASA, Fixed Deposits, and manufacturing product lines.
- Collaboration in Manufacturing: Facilitated cross-functional team coordination to enhance product performance, create marketing materials (such as catalogs and pricing sheets), and ensure product offerings meet market needs.
- Performance Analysis: Compiled monthly performance reports and margin analyses to monitor product profitability, sales growth, and market trends.
- Customer Service Excellence: Provided outstanding service through proactive communication, collaboration, and solution-focused methods, ensuring customer retention and satisfaction.
- Cross-Selling & Business Development: Created new business opportunities and propelled revenue growth by effectively cross-selling products, implementing customer acquisition strategies, and generating referrals.
- Operational Excellence: Oversaw comprehensive operations, which included account openings, documentation, and process enhancement, while ensuring adherence to regulatory standards (such as KYC requirements), and smooth execution.
Overview
13
13
years of professional experience
Work History
Marketing Specialist
National Rubber Corporation
Canonsburg
11.2017 - Current
- Product Marketing & Launches: Created, implemented, and assessed product marketing strategies to guarantee effective product positioning and drive business growth.
- Sales Team Support: Supported sales teams in meeting their objectives by effectively applying sales processes and conversion tools, which included training resources and promotional opportunities.
- Market Analysis: Gathered and analysed marketing data to evaluate market potential, customer requirements, and industry trends, facilitating informed decision-making.
- Strategic Planning: Developed and executed marketing strategies for product lines, ensuring alignment with company objectives and customer satisfaction goals.
- Performance Reporting: Compiled monthly margin analysis reports and examined sales, marketing data, and merchandising initiatives to monitor product performance and trends.
- Cross-Functional Collaboration: Worked with internal teams to enhance product performance and create sales support materials such as catalogs, price sheets, and promotional content.
- Industry Expertise: Remained informed about industry conditions and trends through active engagement with customers, trade professionals, and industry associations.
Assistant Manager (Personal Banker)
HDFC Bank Ltd
India
08.2015 - 10.2017
- A dynamic and results-driven Banking Professional with a solid history of meeting sales goals, improving customer relationships, and fostering business expansion.
- Sales Success: Regularly met sales objectives by effectively marketing investment products such as Mutual Funds, Insurance, and Current & Savings Accounts (CASA).
- Customer Relationship Management: Oversaw a customer portfolio to strengthen relationships and guarantee outstanding customer service.
- Cross-Selling & Business Development: Improved customer connections by cross-selling banking products and services while attracting new clients through referrals and walk-ins.
- Operations Management: Managed essential banking operations, including account openings, fixed deposits, lockers, and foreign exchange transactions.
- Customer Service Excellence: Handled and resolved issues for walk-in customers, ensuring their satisfaction and account retention.
- Account Growth: Concentrated on enhancing existing CASA relationships and boosting account value.
- Referral Generation: Utilized internal databases to create leads and referrals for business development.
- Report Management: Compiled, produced, and managed reports, ensuring prompt documentation and filing.
- Custodian Role: Oversaw secure PIN custodianship, ensuring adherence to bank policies.
Associate Sales Manager
IndusInd Bank Ltd
India
10.2013 - 07.2015
- A proactive and results-oriented Banking Professional with a strong background in customer acquisition, sales, and relationship management. Demonstrated success in generating new business, cross-selling products, and providing outstanding customer service.
- New Business Acquisition: Effectively secured new CASA (Current & Savings Accounts) and various banking products to foster business growth.
- Account & Deposit Management: Supervised the opening of Current, Savings Accounts, and Fixed Deposits while ensuring compliance with bank protocols.
- KYC Compliance: Maintained rigorous adherence to Know Your Customer (KYC) regulations by verifying the authenticity and validity of customer documentation.
- Sales & Cross-Selling: Met financial objectives through the sale and cross-selling of investment products, such as Mutual Funds, Insurance, Fixed Deposits, and Trading Accounts.
- Customer Relationship Management: Cultivated and strengthened customer relationships by promptly addressing inquiries and offering customized banking solutions.
- Lobby & Branch Administration: Managed lobby operations, branch administration, and onsite ATM services to guarantee seamless daily operations.
- Product Promotion: Articulated product advantages to customers, boosting product uptake and improving customer satisfaction.
- Service Excellence: Provided exceptional customer service through effective communication, collaboration, and a solution-focused mindset.
Contract Executive
HDFC Bank Ltd
India
07.2012 - 09.2013
- A committed and detail-oriented professional in Banking and Customer Service, possessing expertise in sales, documentation, and compliance. Dedicated to providing outstanding customer service while ensuring operational efficiency and compliance with regulatory standards.
- Customer Engagement: Successfully articulated product advantages to clients and guided them through the documentation and application processes.
- KYC & Compliance: Maintained rigorous compliance with Know Your Customer (KYC) regulations by verifying the legitimacy of documents and customer identities.
- Sales Target Achievement: Regularly achieved sales goals while prioritizing the delivery of superior customer service.
- Documentation Management: Gathered documents directly from clients, ensured the clarity of paperwork, and rejected any documents that were smudged or unclear.
- Operational Efficiency: Kept daily logs to monitor forms sent to the Central Processing Unit (CPU) and reconciled rejected forms every other day.
- Productivity Standards: Met established productivity benchmarks for banking products and Third-Party Products (TPP) offerings.
- Process Optimization: Enhanced account setup procedures by coordinating documentation needs and ensuring timely submissions.
Education
Master of Business Administration - Finance (MBA Finance)
Gujarat Technological University
Gujarat03-2014
Bachelor’s in commerce - Auditing & Management Accounting
Veer Narmad South Gujarat University
Surat03-2010
Skills
- Teamwork
- Communication
- Leadership
- Marketing strategy
- CRM in banking
- Excel
- Finacle
- MS Office
- Product marketing
- Market analysis
Languages
- English, Full Professional Proficiency
- Hindi, Native or Bilingual Proficiency
- Gujarati, Native or Bilingual Proficiency
Publications
- Leveraging CRM Tools For Enhanced Marketing Efficiency in Banking, 2016
- The Role of Relationship Marketing in Banking Sector Growth, 2016
- Digital Transformation in Rubber Product Marketing, 2017
- Impact of Technological Innovation on Rubber Sales Strategies in India, 2019
- Green Marketing in The Rubber Industry Challenges and Opportunities, 2020
- Comparative Analysis of Rubber Industry Marketing Trends: Asia Vs. Europe, 2023
- The Evolution of Marketing in the Rubber Industry: A Global Perspective, 2023
- Future Trends in Marketing Automation for Rubber Manufacturers, 2023
- Artificial Intelligence in Cloud Compliance and Security: A Cross- Industry Perspective, 2024
- Blockchain And AI For Secure and Compliant Cloud Systems, 2024
- The Role of Marketing and Technology in Driving Digital Transformation Across Organizations, 2024
- The Synergy Between Marketing Strategies and IT Innovations in Enhancing Customer Experiences, 2024
- Sustainable Marketing Approaches for the Rubber Industry, 2024
- Emerging Trends in Sales Automation and Software Development for Global Enterprises, 2024
- Cross-Cultural Marketing Strategies for Rubber Products in Emerging Economies, 2025
Patents
- AI-Driven Sales Prediction Computer for Banking Sector, 6414370, 01/09/25, 12/28/24
- AI and Blockchain Based Cloud Security Computer Device, 6414372, 01/08/25, 12/28/24
Editorial Work
- IJSRCSEIT (International Journal of Scientific Research in Computer Science, Engineering and Information Technology), Editorial Board Member, 01/01/24, Present
- SARC Publisher, Associate Editor, 11/01/24, Present
Timeline
Marketing Specialist
National Rubber Corporation
11.2017 - Current
Assistant Manager (Personal Banker)
HDFC Bank Ltd
08.2015 - 10.2017
Associate Sales Manager
IndusInd Bank Ltd
10.2013 - 07.2015
Contract Executive
HDFC Bank Ltd
07.2012 - 09.2013
Master of Business Administration - Finance (MBA Finance)
Gujarat Technological University
Bachelor’s in commerce - Auditing & Management Accounting
Veer Narmad South Gujarat University
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