Ashley Lee
Philadelphia
Summary
Analytical and proactive professional with a solid background in social media management. Known for strong communication and content scheduling skills, contributing to improved brand reputation and customer engagement.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
Lumber Liquidators
04.2022 - Current
- Managed customer engagement across multiple platforms for Lumber Liquidators and Cabinets To Go (Yext, Meta, etc.) and represented brand voice across public channels.
- Monitored social media channels for emerging issues, trends, and reputational risks - escalating critical concerns to leadership when necessary.
- Conducted daily updates to social media profiles to boost company online presence.
- Collaborated with cross-functional teams when needed.
- Assembled reports and presentations to share insights and recommendations with team members.
- Tracked key metrics and developed spreadsheets and data models.
- Updated store hours for Google/Yelp during transition from LL Flooring to Lumber Liquidators.
Social Media Specialist
LL Flooring
04.2022 - 09.2024
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Monitored Social Studio, Meta, chat rooms, Yelp, etc.
- Answered messages and chats from customers about orders, processes, policies, sales, etc.
- Utilized NetSuite for cross-functional tasks.
- Contacted stores to clear order balances that had not yet been collected by customers.
- Operated the social media platforms while also working for F9 Brands (transistional team due to LL's bankruptcy).
Content & Social Media Manager
Clothes Mentor
10.2020 - 04.2022
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Performed live streams at various venues throughout region for customers to shop products.
- Used social media to promote events and build audience.
Education
Leadership
Mary Baldwin College
Staunton, VAHigh School Diploma -
Matoaca High School
Chesterfield, VA06-2009
Skills
- Professionalism
- Performance tracking
- Content scheduling, analytics, monitoring and reporting
- Social media platforms (Yext/Meta/Yelp/SocialStudio)
- Content creation, photo and video editing
- Problem-solving
- CRM software
Timeline
Social Media Specialist
Lumber Liquidators
04.2022 - Current
Social Media Specialist
LL Flooring
04.2022 - 09.2024
Content & Social Media Manager
Clothes Mentor
10.2020 - 04.2022
Leadership
Mary Baldwin College
High School Diploma -
Matoaca High School