Balaji Adimulam

• Designed and executed the migration of 11+ TB of digital assets, code, and configurations from legacy AEM on-prem/AMS platforms to Adobe Experience Manager as a Cloud Service (AEMaaCS, Cloud 9 version), establishing scalable cloud-native infrastructure, dispatcher rules, and Akamai CDN integration.
• Assessed and modernized legacy AEM implementations using Adobe Best Practices Analyzer (BPA) and Pattern Detector to ensure architectural compliance with AEMaaCS standards, including refactoring of OSGi services, editable templates, workflows, and content structures.
• Executed content and asset migration using the Cloud Content Transfer Tool, aligning folder hierarchies and metadata with AEMaaCS’s cloud content model and ensuring full traceability across cloud pipelines.
• Developed a cloud-integrated React-based document search application, leveraging AWS Kendra, Lambda, and API Gateway to support real-time search of PDFs within AEMaaCS Assets for Elevance Health's internal content portal.
• Integrated Adobe Workfront, Adobe Fusion, and Sales Hub with AEMaaCS to facilitate bi-directional asset orchestration, enabling marketing teams to push and pull approved assets, manage workflows, and align campaign timelines through automated syncs.
• Provisioned and governed cloud-native authoring environments tailored for marketing and editorial teams; modularized Git repositories, automated infrastructure provisioning using Terraform, and configured CI/CD pipelines through Adobe Cloud Manager to support reliable and scalable AEMaaCS deployments.

Modernized State Street Bank’s digital platform by architecting a scalable AEM 6.5 solution, upgrading from 6.1, and replatforming the corporate web portal to support high-availability, multilingual, and governance-compliant content delivery across global markets.

• Engineered modular, component-driven architecture with dynamic templates, reusable client libraries, and personalized content models; aligned with Adobe Experience Cloud best practices and enabled marketing agility through headless and hybrid delivery patterns.
• Integrated Solr-based enterprise search with advanced indexing, language analyzers, and relevance tuning to optimize search performance and improve content discoverability across structured and unstructured data sets.
• Built CI/CD pipelines using Adobe Cloud Manager and enterprise CACD tooling (Jenkins, Git, SonarQube), enabling automated deployments, rollback strategies, and secure promotions across environments in compliance with DevSecOps standards.
• Defined caching, dispatcher, and CDN strategy with optimized TTLs, targeting performance and security SLAs; collaborated with UX, DevOps, and security teams to align AEM architecture with State Street’s enterprise architecture roadmap and MarTech ecosystem strategy.

• Spearheaded the modernization of BCBSM’s legacy J2EE platform by architecting and transitioning to Adobe Experience Manager (AEM), enabling a modular, scalable, and marketing-friendly portal aligned with enterprise digital experience strategies.
• Designed and developed reusable AEM components and templates supporting content agility, personalization, and brand consistency, empowering marketing teams to manage omnichannel experiences with minimal IT dependency.

• Led the migration of Whirlpool’s luxury brand sites (JennAir, Swash) to Adobe Experience Manager (AEM), transforming static templates into editable, modular templates to empower content authors and accelerate time-to-market.
• Architected integrations with SAP Hybris and Solr search platforms, designing scalable commerce and search solutions that enhanced product discoverability and improved user experience across multiple channels.

• Directed the technical assessment and upgrade strategy for migrating Wyndham Hotels’ AEM platform from version 6.2 to 6.5, applying pattern detectors and automated code fixes to ensure compatibility and performance enhancements.
• Collaborated closely with Adobe Managed Services (AMS) to provision, configure, and optimize production and non-production environments, ensuring high availability and enterprise-grade governance.

• Designed and implemented an integrated solution combining Salesforce, Reltio, and Apigee, enabling seamless data orchestration and API management within AbbVie’s digital ecosystem; worked with PingID for enterprise-grade identity and access management.
• Developed adaptive forms and architected scalable AEM solutions based on client requirements, incorporating Adobe Analytics, Dynamic Tag Manager, and Adobe Search & Promote to enhance user engagement and search functionality.

• Architected and managed AEM and SAP Hybris integration to support Bose.com eCommerce channels, ensuring seamless data synchronization, environment consistency, and high system availability.
• Developed personalized eCommerce features leveraging Adobe Analytics, Dynamic Tag Manager, and Adobe Search & Promote, improving customer engagement and search effectiveness.

• Designed and implemented a new marketing email platform by migrating from Interwoven CMS to Adobe Experience Manager (AEM), initiating development from scratch and completing migration from AEM 5.6 to 6.2.
• Established production-grade infrastructure by configuring AEM Dispatcher and deploying Grabbit for efficient content synchronization across production instances.

• Drafted and maintained BRD and FSD documentation, aligning business objectives with technical specifications to ensure accurate solution delivery.
• Developed and integrated AEM-based web solutions, including custom templates, components, dialogs, widgets, and workflows, adhering to modular and reusable design principles.