BARBARA MORAIS
Philadelphia
Summary
Dynamic Marketing and Sales Specialist driving impactful branding and communications strategies in industrial manufacturing. Lead cross-functional teams to execute marketing initiatives that strengthen brand identity and facilitate business growth. Successful in managing trade shows, proposal development, and vendor partnerships to optimize marketing outcomes.
Overview
9
9
years of professional experience
Work History
Sales & Marketing Specialist
WSG & Solutions
01.2025 - Current
- Lead planning and marketing coordination for Atlas-SSI's presence at WEFTEC 2026, overseeing development of a new 40' x 40' exhibit booth representing multiple affiliated brands.
- Serve as the sole internal marketing professional, leading branding, communications, trade show initiatives, and sales support.
- Coordinate marketing support across affiliated Atlas-SSI companies.
- Lead development of marketing collateral, brochures, presentations, proposals, and branded assets.
- Partner with agencies on website improvements and digital presence.
- Serve as primary proposal writer and Salesforce support resource.
Marketing Coordinator
SIG Group
05.2021 - 04.2024
- Created packaging concepts and customer-focused marketing materials.
- Developed customized customer presentations and managed multiple projects.
- Coordinated vendors, prototypes, renderings, and innovation initiatives.
Perfumery Marketing Intern
Firmenich Inc.
07.2017 - 08.2017
- Assisted in marketing projects, conducted market research, and developed customer presentations.
Education
Bachelor of Science - Marketing
Pennsylvania State University
State College, PA05-2021
Skills
- Digital Marketing
- Marketing Management
- Brand Development
- Marketing Communications
- Customer Engagement
- Content Creation
- Trade Show & Event Marketing
- Corporate Branding
- Visual Storytelling
- Project Management
- Vendor Management
- Salesforce
- SAP
- Microsoft Office Suite
- Canva
- Graphic Design
Websites
Languages
- Portuguese, Fluent
- French, Intermediate
- Spanish, Intermediate
Personal Information
Title: Marketing & Sales Specialist
Timeline
Sales & Marketing Specialist
WSG & Solutions
01.2025 - Current
Marketing Coordinator
SIG Group
05.2021 - 04.2024
Perfumery Marketing Intern
Firmenich Inc.
07.2017 - 08.2017
Bachelor of Science - Marketing
Pennsylvania State University