Bill Zettlemoyer
Bellefonte
Summary
Entrepreneurial Sales Management Leader with a proven track record of driving business growth and achieving $800,000 in new sales within the first year. Expertise in market analysis, solutions-based selling, and team training to foster high-performance sales environments. Recognized for implementing effective marketing strategies that enhance customer retention and expand market share.
Overview
24
24
years of professional experience
Work History
Zone Manager
Waldoch Crafts, Inc.
Forest Lake
05.2025 - Current
- Achieved $800,000 in new business in Year 1 of employment
- Identified market opportunities through competition analysis, market conditions, and client needs to drive growth
- Applied solutions based sales process to obtain market share
- Opened Northeast Market for Waldoch Crafts, introducing brand to untapped market
- Crafted prospect process via cold calls, in-store visits, and electronic marketing
- Developed long-term client retention and re-order strategies through hands-on collaboration with new accounts
- Trained client sales staff on our brand and products
- Worked national trade shows throughout Continental U.S. to build brand awareness
- Collaborated with upper management to develop and implement strategies for business expansion
Sales Manager
Stuckey Automotive Group
State College
10.2024 - 04.2025
- Applied goal-driven, team-oriented approach to achieve highest volume and profit margins, leading all Centre County Stuckey stores in new and overall sales volume in November.
- Achieved largest volume of new vehicles sold in 2024 since February 2024 in only 2nd month of employment.
- Team leader of sales and finance departments, overseeing overall day to day operations
- Maintained company values and demonstrated leadership through positive, energetic approach, guiding all departments in daily and weekly operations.
- Final point of contact regarding customer service issues achieving 4.9 Google rating
- Uses solutions-based techniques to ensure strong performance and excellent customer satisfaction.
- Performs credit analysis and works with partnering lenders to find loan solutions for individual customers
- Served as community outreach liaison, collaborating with local vendors, charitable organizations, and marketing firms to enhance brand visibility.
Market Area Manager
Credit Acceptance Corporation
Central PA
09.2016 - 08.2024
- Act as a financing consultant to 70+ leading automotive dealerships across Central PA, collaborating with dealers on crafting cost-efficient strategies that utilize market trends; progressively grew account base from 35 to 72 from 2016 to 2024.
- Apply goals-driven consulting to facilitate dealer base growth at 45% volume; discover and utilize business opportunities to expand and drive company brand awareness.
- Forge and strengthen relations with critical decision makers to garner buy-in through establishing positive rapport, proactive selling skills, and compelling presentations that outline mutually beneficial business strategies.
- Supervised sales, operational, and marketing initiatives in portfolio, promoting client-first strategies to strengthen company brand presence.
- Advised clients on industry trends, identified challenges, and developed innovative solutions to enhance operational effectiveness.
- Collaborated with managers to enhance strategies using industry insights and competitive analysis, providing actionable feedback for on-site teams.
- Partner with colleagues at all departments and levels of the organization with the shared goal of maximizing potential of asset performance and employees in region.
- Head operations in designated territory with dedication and entrepreneurial drive; maintain strict compliance of all legal guidelines and policy processes.
- Key Achievements: Ranked as the 16th nationwide Market Area Manager in 2017 and #1 in Pennsylvania District in 2017, 2019, 2021 and 2023.
Area Rental Manager
Enterprise Holdings
State College
09.2002 - 07.2016
- Orchestrated 100+ business accounts, generating reliable revenue streams, fostering consistent expansion, and boosting customer satisfaction levels that outperformed industry and company standards.
- Managed day-to-day operations for 11 locations across Central PA, overseeing 50+ employees and a fleet of 1.2K vehicles to ensure operational excellence.
- Expanded market share +144% and widened customer base in a highly competitive and fluctuating rental car market across 2010 to 2016.
- Coordinated branch sales and operations activities, including logistics and fleet maintenance, to optimize service delivery and customer satisfaction.
- Delivered P&L oversight for all branches within the market, arranged monthly operation reviews, and crafted yearly budgets.
- Fostered accountability-driven work culture; supervised recruit training and safety policies, ensuring compliance with DOT regulations.
- Screened, interviewed, and mentored each recruit, supervising initial hire training and establishing paths for professional development internally.
- Hosted management and sales meetings, directed public speaking panels, and led townhall meetings to champion company brand as an ambassador across multiple target industries.
- Key Achievements: Launched the first four Enterprise CarShare programs in the Pittsburgh group.
Education
Bachelor of Science (B.S.) - Business Finance
Penn State University
University Park, PA01-2002
Skills
- Territory Sales Management
- Sales Management
- Sales Strategy
- Sales Prospecting
- Account Management
- Sales Consulting
- Market Research
- Financial Analysis
- Performance Metrics
- HubSpot CRM
- Microsoft Office Suite
- Business Management Initiatives
Awards
- Two-Time Top Gun Recipient, top quarterly growth nationwide; Credit Acceptance Corporation
- Two-Time Exceptional Achievement Award Recipient, overall performance, Enterprise Holdings
Additional Information - Technical Proficiencies
- Windows
- Mac OS
- Microsoft Exchange
- Automate
- Cox Automotive Suite
- CDK CRM
- Microsoft Office Suite
- Oracle CRM
- HubSpot CRM
Timeline
Zone Manager
Waldoch Crafts, Inc.
05.2025 - Current
Sales Manager
Stuckey Automotive Group
10.2024 - 04.2025
Market Area Manager
Credit Acceptance Corporation
09.2016 - 08.2024
Area Rental Manager
Enterprise Holdings
09.2002 - 07.2016
Bachelor of Science (B.S.) - Business Finance
Penn State University