Brandy Scherer
Pottstown
Summary
Dynamic health and wellbeing program manager with a proven track record at Personify Health, driving an 85%+ enrollment rate. Expert in strategic planning and client collaboration, I enhance engagement through innovative wellness programming and mentorship, fostering a culture of accountability and support across diverse teams.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Lead Health and Wellbeing Program Manager
Personify Health
04.2024 - Current
- Drove 8% participant engagement in Live Services coaching—4x higher than the 2% benchmark—through targeted outreach, behavioral insights, and coach enablement strategies.
- Manage two onsite health coaches, fostering engagement, accountability, and high-quality client support.
- Provide continued client leadership and support, driving an 85%+ in enrollment, a 70%+ completion rate for client wellbeing incentive, and sustaining average engagement of 56%.
- Lead and support client engagement efforts across 179+ virtual and in-person events, generating 4,000+ participant touchpoints and enhancing program reach and effectiveness.
- Partner with account teams to proactively assess program needs, identify service gaps, and implement strategic solutions aligned with client goals.
- Lead the Coaching Focus Group to drive strategic training initiatives, strengthening coaching skills among workplace coaches and cross-functional teams.
- Serve as a mentor in the Women’s ERG Mentor Circles, providing guidance, support, and professional development to foster leadership growth and inclusion.
- Support SAE and Account Manager through potential upsells, partner/vendor relationships & utilization, and client renewal/RFP process.
President
Philadelphia Field Hockey Association
01.2018 - Current
- Actively participated in organizational decision-making as an elected volunteer.
- Oversaw and managed all aspects of Women's Philadelphia Field Hockey Association, enhancing communication, managing social media presence, and resolving inter-league disputes.
- Coordinated PFHA fall league, scheduling 25 teams (500+ members), organizing team recruitment, addressing umpire issues, and ensuring compliance with USFHA documentation requirements.
- Collaborated with board to improve processes for program growth, revamped website, and streamlined tasks for team managers.
- Reviewed handbook and guidelines annually to amend updates.
Health & Wellbeing Specialist
Virgin Pulse
04.2022 - 04.2024
- Manage and coordinate virtual & onsite wellness events for 20,000 + employees and 70 + locations.
- Partnered with client to develop, organize, and implement both virtual & onsite wellness programming, enhancing employee engagement.
- Collaborate with client vendor partners to increase engagement in all benefits programs.
- Work in partnership with Account Management and Live Services to increase participation in client well-being incentive and SaaS platform.
- Strategically map out annual programming plan with client to support engagement/enrollment goals.
- Analyzed client metrics to identify trends and gaps, driving targeted resolutions to improve program effectiveness.
- Supported well-being champion network by providing leadership and resources to over 300 champions, fostering a culture of wellness across multiple locations.
- Lead dedicated client Workplace Health Coaches by keeping them up to date with day to day client activity.
- Support the launch of the client's Office of Employee Wellbeing.
Dual Role Health Coach
Virgin Pulse
09.2019 - 03.2022
- Coached employees on-site and via phone in exercise, nutrition, stress management, weight-loss, energy management, chronic pain, disease management, and organizational skills.
- Provided comprehensive, empowering coaching sessions so members remain motivated to attain personal health and fitness goals.
- Collaborate with client to create virtual wellness programming to meet the current needs of employees.
- Facilitated client transition to new wellness platform, significantly increasing enrollment and engagement.
- Developed and delivered wellness presentations and mindfulness sessions for entire client population.
- Promoted available resources and connected individuals with additional client benefits & services.
- Collaborate with Account Management team to drive success of program.
- Provided guidance and support to new hires during training.
Senior Wellness Coach
Wellness Coaches
PA
03.2013 - 09.2019
- Developed and delivered wellness programs and initiatives that enhanced member quality of life.
- Coach members on lifestyle management including topics such as nutrition and healthy eating, exercise, diet and weight loss, pregnancy, substance abuse, smoking cessation, and medical concerns.
- Coached members on avoiding, preventing, and self-managing common musculoskeletal conditions to reduce injury risk at work or home.
- Evaluate members’ stage of change & provide motivational interviewing to assist employee with developing SMART goals.
- Accurately record data to deliver valuable analytics on a regular basis.
- Interact regularly with client to assess strategic plans.
- Identify growth opportunities with clients to expand current team.
- Experience with a variety of client populations including corporate, financial, manufacturing, pharmaceutical, and construction.
- Led training for new coaches and registered dieticians to ensure consistent delivery of wellness strategies.
Fitness Center Manager
Sodexo, GlaxoSmithKline
PA
07.2010 - 02.2013
- Managed all aspects of corporate fitness center, including programming, staffing, equipment maintenance, reporting, and budgeting.
- Hired, developed, and led team of health fitness specialists, interns, and instructors to enhance program delivery.
- Create wellness programming for entire client population globally.
- Managed fitness program through three RFPs, ensuring continuity and alignment with client needs.
- Gained expertise in client relations while managing fitness initiatives from 2004 to 2013.
Education
Bachelor of Science - Exercise Science, Corporate Fitness
Bloomsburg University
Bloomsburg, PA08-2004
High School Diploma -
Pottstown Senior High
Pottstown, PA06-2000
Skills
- Program management
- Process improvement
- Effective communication
- Client collaboration
- Strategic planning
- Health promotion
- Team leadership
- Relationship building
- Solution-oriented
Certification
- NBHWC Board Certified Health & Wellness Coach
- Wellness Alliance Worksite Wellness Specialist
- ACE Certified Health Coach
- ACE Weight Management Specialist
- ACE Behavioral Specialist
- ACSM Personal Trainer
Top Five Strengths
- Developer
- Maximizer
- Communication
- Harmony
- Positivity
Timeline
Lead Health and Wellbeing Program Manager
Personify Health
04.2024 - Current
Health & Wellbeing Specialist
Virgin Pulse
04.2022 - 04.2024
Dual Role Health Coach
Virgin Pulse
09.2019 - 03.2022
President
Philadelphia Field Hockey Association
01.2018 - Current
Senior Wellness Coach
Wellness Coaches
03.2013 - 09.2019
Fitness Center Manager
Sodexo, GlaxoSmithKline
07.2010 - 02.2013
Bachelor of Science - Exercise Science, Corporate Fitness
Bloomsburg University
High School Diploma -
Pottstown Senior High