Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Brenda Baer-Edsall

Brenda Baer-Edsall

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Summary

At Fulton Mortgage Company, a seasoned Vice President and Sales Manager, I spearheaded teams to exceed sales targets through innovative strategies and leadership. My expertise in business development and team leadership, coupled with a knack for forging strategic partnerships, significantly propelled organizational growth. Achieved by leveraging relationship-building skills and a results-driven approach, I consistently enhanced revenue and team performance.

Overview

13
13
years of professional experience

Work History

Vice President/Sales Manager/Senior Mortgage Loan Officer

Fulton Mortgage Company Division of Fulton Bank
03.2012 - Current
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Established and maintained strong relationships with customers and strategic partners.
  • Represented organization at industry conferences and events.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Attended industry events and conventions to explain sales opportunities.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.

Education

High School Diploma -

Boyertown Area Senior High
Boyertown, PA
07-1989

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Business development
  • Results-driven
  • Client relationship building
  • Customer service
  • Coaching and mentoring
  • Training and mentoring
  • Presentations
  • Performance monitoring
  • Sales and marketing leadership
  • Partnerships and affiliations
  • Recruiting and hiring
  • Event networking
  • Rules and regulations
  • Loan originations

Affiliations

  • Reading Berks Association of Realtors/Outreach Committee
  • Habitat for Humanity Berks County/Birdhouse Challenge Committee

Timeline

Vice President/Sales Manager/Senior Mortgage Loan Officer

Fulton Mortgage Company Division of Fulton Bank
03.2012 - Current

High School Diploma -

Boyertown Area Senior High

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Brenda Baer-Edsall