Brenda Baer-Edsall

Vice President/Sales Manager/Senior Mortgage Loan Officer

Fulton Mortgage Company Division of Fulton Bank

03.2012 - Current

Demonstrated proficient leadership skills to motivate employees and build competent teams.
Collaborated with senior management to develop strategic initiatives and long term goals.
Established and maintained strong relationships with customers and strategic partners.
Represented organization at industry conferences and events.
Developed innovative sales and marketing strategies to facilitate business expansion.
Increased sales revenue by developing and implementing effective sales strategies.
Built long-lasting client relationships through excellent customer service and consistent followups.
Led a successful sales team by providing motivational coaching and performance-based incentives.
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Attended industry events and conventions to explain sales opportunities.
Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.