Brenda Baer-Edsall
Reading
Summary
At Fulton Mortgage Company, a seasoned Vice President and Sales Manager, I spearheaded teams to exceed sales targets through innovative strategies and leadership. My expertise in business development and team leadership, coupled with a knack for forging strategic partnerships, significantly propelled organizational growth. Achieved by leveraging relationship-building skills and a results-driven approach, I consistently enhanced revenue and team performance.
Overview
13
13
years of professional experience
Work History
Vice President/Sales Manager/Senior Mortgage Loan Officer
Fulton Mortgage Company Division of Fulton Bank
03.2012 - Current
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Established and maintained strong relationships with customers and strategic partners.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Attended industry events and conventions to explain sales opportunities.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
Education
High School Diploma -
Boyertown Area Senior High
Boyertown, PA07-1989
Skills
- Team leadership
- Relationship building
- Decision-making
- Business development
- Results-driven
- Client relationship building
- Customer service
- Coaching and mentoring
- Training and mentoring
- Presentations
- Performance monitoring
- Sales and marketing leadership
- Partnerships and affiliations
- Recruiting and hiring
- Event networking
- Rules and regulations
- Loan originations
Affiliations
- Reading Berks Association of Realtors/Outreach Committee
- Habitat for Humanity Berks County/Birdhouse Challenge Committee
Timeline
Vice President/Sales Manager/Senior Mortgage Loan Officer
Fulton Mortgage Company Division of Fulton Bank
03.2012 - Current
High School Diploma -
Boyertown Area Senior High
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