Bridgette Bynum
Lansdowne
Summary
Dynamic marketing professional with a proven track record at AmeriChoice Home Care, excelling in brand visibility and client engagement. Leveraging strong interpersonal skills and market analysis expertise, I developed innovative campaigns that boosted consumer engagement and expanded market presence, driving significant growth in client acquisition and retention.
Overview
14
14
years of professional experience
Work History
Outreach Executive
Oak Street Health
03.2024 - Current
- Developed operational strategies to enhance patient care delivery efficiency.
- Coordinated cross-functional team meetings to align on healthcare service objectives.
- Analyzed patient feedback data to identify areas for service improvement.
- Maintaining internal sales system knowledge and marketing programs.
- Utilizing a CRM system to capture and record new patient data obtained through cold calling or engaging with potential patients at community events.
- Trained and guided team members to maintain high productivity and performance metrics.
- Generating leads by effectively engaging with the Medicare senior community through event execution and community outreach.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Expanded market presence by identifying new business opportunities and forging strategic partnerships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Interacted well with customers to build connections and nurture relationships.
Marketing Director
AmeriChoice Home Care
01.2022 - 03.2024
- Developed and executed comprehensive marketing strategies to enhance brand visibility and drive client engagement.
- Managed cross-functional teams to implement innovative campaigns aligned with organizational objectives.
- Analyzed market trends and consumer insights to inform strategic planning and decision-making processes.
- Oversaw digital marketing initiatives, optimizing online presence through SEO and targeted advertising strategies.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
Marketing Manager
Elite Care and Staffing
09.2021 - 12.2022
- Developed and executed integrated marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to implement targeted campaigns, increasing client acquisition rates.
- Analyzed market trends and customer insights to refine product positioning and messaging.
- Fostering and maintaining patient relations to increase patient and client acquisition.
- Developed and implemented comprehensive sales strategies to enhance market penetration and customer engagement.
- Conducted competitive analysis to identify opportunities for growth and differentiation in the marketplace.
- Managed budget allocations for marketing initiatives, ensuring resources were effectively utilized to maximize ROI.
- Analyzed sales and marketing data for improved strategies.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Managed sales promotions and marketing strategies on major social media sites.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 25% in sales.
Service Coordinator
AmeriHealth Caritas
08.2018 - 09.2021
- Coordinated care services for members, ensuring timely access to health resources.
- Streamlined communication between providers and members, enhancing service delivery efficiency.
- Developed and maintained relationships with community organizations to support member needs.
- Implemented process improvements that reduced response times for service requests.
- Monitored compliance with regulatory requirements, ensuring quality standards were met consistently.
- Managed a high volume of client requests, ensuring timely and effective service delivery.
- Served as a primary point of contact for clients, addressing inquiries, providing updates, and ensuring overall satisfaction with services rendered.
- Maintained accurate records of all service activities, facilitating smooth communication between clients and technicians.
- Initiated contact with appropriate service providers to request referrals and followed up to confirm appointments.
- Developed comprehensive service plans for clients, leading to improved satisfaction and retention.
- Gathered, organized and input information into digital database.
Case Manager
Northeastern Treatment Center CUA
03.2012 - 03.2018
- Developed individualized service plans to address client needs and goals.
- Coordinated resources and services for diverse client populations.
- Conducted comprehensive assessments to evaluate client eligibility for assistance programs.
- Collaborated with community organizations to enhance support networks for clients.
- Monitored progress of cases, ensuring compliance with regulations and policies.
- Facilitated workshops to educate clients on available resources and self-advocacy skills.
- Identified community resources to support clients.
- Cultivated positive, trusting relationships with clients and community providers to promote effective coordination of resources.
- Gathered information from mental and physical health and educational records to make recommendations and determine appropriate care plans.
- Visited homes and agencies to provide support and case management services to clients.
- Provided crisis intervention, guidance, and supportive resources to clients.
- Expanded program reach by identifying gaps in service delivery and coordinating outreach efforts to underserved populations.
- Exercised best practices when working with children of all ages, utilizing child psychology tenets to support diverse populations of youth.
- Enhanced community support for clients by establishing partnerships with local service providers and organizations.
- Achieved success in complex cases by employing creative problem-solving skills combined with a deep understanding of available resources.
- Demonstrated empathy towards clients facing challenges while maintaining appropriate professional boundaries throughout the intervention process.
- Arrange and coordinate services with a variety of providers, such as doctors, therapists, and social workers.
Education
Bachelor of Science - Business Administration And Management
Monmouth University
West Long Branch, NJSkills
- Interpersonal skills
- Operations management
- Executive support
- Customer relations
- Team leadership
- Team player
- Client account management
- Customer retention
- Income generation
- Community engagement
- Marketing
- Market analysis
- Branding
- Community outreach
- Partnership development
Timeline
Outreach Executive
Oak Street Health
03.2024 - Current
Marketing Director
AmeriChoice Home Care
01.2022 - 03.2024
Marketing Manager
Elite Care and Staffing
09.2021 - 12.2022
Service Coordinator
AmeriHealth Caritas
08.2018 - 09.2021
Case Manager
Northeastern Treatment Center CUA
03.2012 - 03.2018
Bachelor of Science - Business Administration And Management
Monmouth University