Brittany Pride

Execute integrated PR strategies for national consumer brands such as Denny's Diner, Dairy Farmers of America, Giant Eagle, Market District, Shapellx, and Medtronic.

• Collaborate with cross-functional teams and the IAT to align on project goals and objectives.
• Lead strategic initiatives, including module planning and real-time ideation.
• Manage day-to-day operations across accounts, spearheading client communications.
• Mentorship of two direct reports.
• Oversight of PR campaigns, including the launch of the Denny's Afterlife Menu in partnership with Beetlejuice Beetljuice (213M impressions), Denny's Trillion-Dollar Incubator with Jensen Huang of NVIDIA (1.59B impressions), Friendly's x Jonas Brothers 20th Anniversary Flavor (31.7M impressions), Pi Day NYC Pop-Up (13M impressions), and Medtronic x Alex Park Partnership (81.3M impressions).
  

Supported B2B, B2C, and healthcare clients, including J&J Snack Foods, Thomas' English Muffins, Trinseo, AM Resorts, Pep Boys, and BAYADA.

• Executed ongoing client pitching, achieving national coverage in Thrillist, USA Today, and Today.com.
• Developed and presented strategic plans tailored to client objectives.
• Created and managed content for organic and paid social media campaigns.
• Produced thought leadership content for C-Suite executives to enhance brand authority.
• Engaged in day-to-day client communications and led project execution for Trinseo and BAYADA.
• Managed micro-influencer campaigns for SONIC and Wawa to boost engagement.

Supported real estate clients, including Metro Commercial Real Estate and UC Funds.

• Conducted daily communications and led weekly client calls.
• Drafted thought leadership content, including monthly LinkedIn articles and blog posts.
• Created social media content to enhance client initiatives.
• Executed proactive media outreach to secure coverage in print and online media.
• Developed internal and external materials, such as press releases and strategy documents.
• Managed accounts while supervising junior-level employees.

Supported national brands, including All Nippon Airways, Avon, Dannon, and First Quality.

• Compiled research on new business opportunities and developed impactful proposal decks.
• Executed and managed celebrity and micro-influencer campaigns featuring Steve Aoki and Scott Eastwood.
• Created social media content to enhance ongoing client initiatives.
• Conducted proactive media outreach to secure client coverage in print and online media.
• Developed press materials, including press releases, media briefs, and pitch letters.
• Planned, executed, and staffed satellite media tours and client events.