Brooke Bassett
Paoli
Summary
Dynamic marketing professional with a proven track record in developing and executing digital marketing campaigns that align with overarching business goals. Expertise in leveraging SEO, content marketing, and social media strategies to enhance online visibility and foster user engagement. Demonstrated ability to analyze data insights for optimizing marketing performance, consistently achieving measurable results that drive growth and success. Committed to staying ahead of industry trends to deliver innovative solutions that meet evolving market demands.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Trinity Health Mid-Atlantic
01.2022 - Current
- Lead internal communications for all colleagues, including newsletters.
- Manage and create organic content across multiple social media platforms.
- Produce and edit videos for social channels; oversee vendor partnerships for paid video campaigns.
- Craft creative copywriting for campaigns, web, and social content.
- Collaborate with internal departments to design and execute digital and print marketing assets.
- Support podcast promotion through digital channels.
Marketing Specialist
Premier Orthopaedics
01.2019 - 01.2022
- Managed all social media accounts and consumer-facing strategies.
- Developed written and visual content for web and social platforms.
- Designed digital and print marketing assets.
- Directed digital advertising campaigns and managed paid social media initiatives.
- Partnered with external agencies to optimize SEO and web architecture.
- Created and distributed internal newsletters.
Marketing Assistant
Main Line Today Magazine
01.2019 - 01.2019
- Supported marketing event coordination and promotion efforts.
- Designed and wrote marketing email blasts, signage, and letters.
- Tracked leads and supported lead-generation initiatives.
- Contributed creative ideas for marketing and promotional campaigns.
Special Events & PR Coordinator
Madison + Gall
01.2014 - 01.2019
- Assisted in event planning and execution for corporate and private clients.
- Managed event staff, vendors, and on-site logistics.
- Captured and scheduled social media content for events.
- Designed promotional assets for event marketing.
Marketing Intern
Peace Corps
01.2018 - 01.2018
- Developed webpages and digital content.
- Produced copywriting and visuals for social media posts.
- Delivered research-based presentations on Millennial and Gen Z audience behavior.
- Designed digital projects using Adobe Illustrator and InDesign.
Education
B.A. - Communications, Minor in Journalism
West Chester University
West Chester, PA05-2019
Skills
- Proficient in Adobe Creative Cloud and graphic design tools
- Copywriting expertise
- Proactive team contributor
- Social media marketing
- Social media management and campaign tools
- Digital marketing
- Detail-oriented
- Video editing
- Market research and analysis
- Email marketing campaigns
- Video marketing
- SEO
Certification
Google Analytics Certified
Timeline
Digital Marketing Specialist
Trinity Health Mid-Atlantic
01.2022 - Current
Marketing Specialist
Premier Orthopaedics
01.2019 - 01.2022
Marketing Assistant
Main Line Today Magazine
01.2019 - 01.2019
Marketing Intern
Peace Corps
01.2018 - 01.2018
Special Events & PR Coordinator
Madison + Gall
01.2014 - 01.2019
B.A. - Communications, Minor in Journalism
West Chester University
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