Brooke Johnston
Pittsburgh
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Turnitin
04.2019 - 10.2022
- Creating a monthly customer newsletter for NOA- K12 Regional Marketing Team
- Collaborate new ideas with Product, Sales, Corporate marketing.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Tracked key email newsletter metrics in Google analytics .
- Experience of impacting & contributing to increased customer engagement in outbound CRM campaigns (Email, SMS), app CRM (Push, In App Message) and app content (Articles).
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
- Developed ongoing strategies to optimize for email performance and conversions.
- Managed multiple simultaneous social media channels from start to finish.
- Tracked key metrics and developed spreadsheets and data models.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
Apple Specialist Pittsburgh PA
Apple
01.2015 - 01.2018
- Trouble shoot all Apple products for new or existing customers
- Help clients find the right Apple product that suits their lifestyle
- Create new business utilizing the Apple steps for service align, acknowledge and assure
- Enrich lives with innovative problem solving and over achieving customer request
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Listened to customer needs and desires to identify and recommend optimal products.
- Increased business sales utilizing Apple Steps of Service knowledge.
- Used internal ticketing systems to manage, track and process actions taken on customer accounts, passwords and product support resolutions.
Education
Bachelor of Arts - Liberal Studies
University of California
Pennsylvania 05.2023
Skills
- Salesforce CRM Software
- jira
- Marketing Strategy Development
- Google Analytics
- Strong Work ethic
- Communications Strategies
- A/B testing
- HTML
- CSS
- Canva
- Adobe suite photoshop
- Campaign Performance Tracking
Timeline
Marketing Specialist
Turnitin
04.2019 - 10.2022
Apple Specialist Pittsburgh PA
Apple
01.2015 - 01.2018
Bachelor of Arts - Liberal Studies
University of California
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