Bryon Kremer
Cannondale Bicycles
North Wales
22
years of professional experience
Experienced Regional Sales Manager with a strong record of growing territory revenue, managing dealer accounts, and leading high-performing sales teams. Skilled in account management, strategic planning, and relationship selling.
Work History
Regional Sales Manager
10 Years 5 Months- Managed regional dealer accounts to grow sell-through and strengthen long-term retail partnerships.
- Developed territory sales plans aligned with channel goals, inventory needs, and market demand.
- Conducted product training for retail partners to improve category knowledge and sales confidence.
- Monitored sales pipelines and forecasts to support accurate planning and revenue visibility.
- Coordinated cross-functional support with marketing, operations, and product teams to resolve account issues.
- Analyzed market trends and competitor activity to identify growth opportunities across assigned territory.
- Maintained CRM records and account reporting to ensure consistent follow-up and sales tracking.
- Presented line updates and promotional programs to drive retailer engagement and brand adoption.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Managed team of 10 regional sales representatives and consistently achieved high sales targets.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Regional Outside Sales Representative
22 Years 5 Months- Developed regional dealer relationships to expand premium bicycle sales and strengthen account loyalty.
- Managed territory pipeline, prioritizing prospects, renewals, and seasonal inventory opportunities.
- Presented product features, fit benefits, and merchandising strategies to retail partners.
- Negotiated pricing and order terms to support margin goals and competitive positioning.
- Coordinated with internal teams on fulfillment, product launches, and account issue resolution.
- Tracked market trends and dealer feedback to guide territory planning and sales approach.
- Trained retail staff on product lines, selling techniques, and brand positioning.
- Resolved customer and dealer concerns promptly to maintain service quality and long-term relationships.
- Enhanced market penetration by researching industry trends and competitor offerings to identify potential customers.
- Exceeded sales targets by effectively conducting product demonstrations and persuasive presentations.
- Educating prospective clients about products led to many becoming long-term customers.
- Provided valuable feedback to marketing team regarding campaign effectiveness, contributing to improved messaging strategy.
- Built strong customer relationships through regular communication, follow-up, and exceptional service.
- Contributed insights on competitors'' tactics observed during field visits.
- Streamlined sales process by implementing effective time management strategies and prioritizing tasks according to importance.
- Increased sales revenue by identifying and pursuing new business opportunities within assigned territory.
- Attended industry trade shows and networking events to increase brand visibility and generate leads.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Performed cold-calling and follow-ups with leads to secure new revenue.
Education
Bachelor of Science - Marketing
Skills
Sales leadership
Business planning
Strategic planning
Business development
Sales techniques
Sales tracking
Relationship selling
Account development
Timeline
Regional Sales Manager
Cannondale Bicycles
06.2016 - CurrentRead More
Regional Outside Sales Representative
Cannondale Bicycles
06.2004 - CurrentRead More
Pennsylvania State University
Bachelor of Science from Marketing
Read More