Caitlin Steiner
Content Manager
Exton,PA
Summary
Strategic Content Manager with 12+ years of experience in digital asset management, curation, and syndication. Passionate about leading and creating effective solutions for stakeholders and team members.
Overview
11
11
years of professional experience
Work History
Content Manager
Certainteed, Saint-Gobain
01.2021 - Current
- Managed multiple projects simultaneously, achieving timely completion while maintaining excellent quality standards.
- Established and implemented data governance policies for data integrity and syndication.
- Subject matter expert pertaining to data syndication, digital asset management, packaging and production best-practices, as well as mass data updates.
- Maintained comprehensive media library for easy access to images, videos, documents, or other relevant resources needed by team members and business partners.
- Launched thousands of digital assets for 12k+ SKUS after establishing data requirements for cross-functional syndication.
- Managed agency contributors, ensuring timely delivery of high-quality digital assets.
- Trained junior team members and business partners on best practices for digital content management and marketing tactics.
- Partnered with IT stakeholders to train and implement data hierarchies and requirements for rehabbing old PIM product architecture, as well as onboarding and adapting new products into our PIM tool.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Organized training sessions for internal stakeholders on best practices in digital content management.
Digital Asset Manager
Schawk! on-site at Campbell's
01.2017 - Current
- On-site digital asset management and consultant of client-specific solutions.
- Collaborated cross-functionally to develop requirements and process standards to manage digital asset creation, ingestions, transfers, and data integrity.
- Governed DAM usage and access, and provided client-faced training.
- Led cross-category brand management of digital assets pertaining to
e-commerce, e-marketing, packaging, and activation. - Managed project workflows for A+ brand content creation.
- Owned DAM implementation, requirements, training and
troubleshooting. - Reduced third party vendor spending by collaboratively merging
workflows with design teams, and by enabling company-wide digital asset
access.
Digital Asset Coordinator & Photographer, Global
VWR International (Avantor) HQ
01.2013 - 01.2017
- Creative Content Producer, and Product Information Management support.
- Managed orchestration of mass digital asset ingestions of 10k+ SKUS simultaneously into our PIM tool, STIBO.
- Creator of in-house enhanced enrichment opportunities and solutions, and liaison to vendor content and digital asset submissions.
- In-house photographer and designer.
- Collaborated with cross-functional teams to evaluate asset requirements and allocate resources efficiently.
- Implemented a centralized database for improved accessibility to asset information across departments.
- Coordinated the disposal of obsolete or damaged assets in accordance with environmental regulations and company guidelines.
Education
Bachelor of Arts -
Temple University
Philadelphia, PASkills
Adaptiveundefined
Timeline
Content Manager
Certainteed, Saint-Gobain
01.2021 - Current
Digital Asset Manager
Schawk! on-site at Campbell's
01.2017 - Current
Digital Asset Coordinator & Photographer, Global
VWR International (Avantor) HQ
01.2013 - 01.2017
Bachelor of Arts -
Temple University
Similar Profiles
OSCAR LOZANOOSCAR LOZANO
Machine Operator ACCURPRESS, AMADA AND TOWERS at CertainTeed Saint GobainMachine Operator ACCURPRESS, AMADA AND TOWERS at CertainTeed Saint Gobain
MAILSON MIRANDAMAILSON MIRANDA
Senior Maintenance Supervisor at CertainTeed (Saint-Gobain)Senior Maintenance Supervisor at CertainTeed (Saint-Gobain)
Stephen WebbStephen Webb
Reliability Inspector at CertainTeed Saint-GobainReliability Inspector at CertainTeed Saint-Gobain