Caleb DeFrank
Reading
Summary
Versatile digital media marketing specialist with strong capabilities in content generation and social media engagement. Experienced in leading peer mentorship initiatives, coordinating successful events, and creating compelling communications that resonate with various audiences and promote community involvement.
Overview
3
3
years of professional experience
Work History
Peer Mentor and Activity Leader
Alvernia University
01.2023 - Current
- Provided personalized support and guidance to individuals with diverse learning needs, enhancing their learning experiences.
- Utilized a learning management system to streamline communication and resource sharing among peers and mentors.
- Assisted with event marketing for county-wide special needs prom.
Esports Photographer
Alvernia University
01.2023 - Current
- Creative and detail-oriented Esports Photographer with hands-on experience capturing high-energy gaming events and players.
- Photographed live gameplay, team branding, and behind-the-scenes content for competitive titles including Overwatch, Rocket League, Valorant, and League of Legends, enhancing audience engagement.
- Navigated fast-paced LAN environments and produced media at high-profile events, capturing key moments to elevate event coverage.
- Proficient in editing and enhancing digital images using Adobe Lightroom and Photoshop.
- Created content that connects teams with fans, fostering community engagement and promoting esports culture.
Communications Specialist
Alvernia University Graduate & Adult Education
Reading
09.2025 - 05.2026
- Created and managed social media, campus news, public relations, and internal and external communications to enhance audience engagement
- Collaborated with campus community to develop process for capturing and communicating success stories, assisting in management of department’s integrated marketing communication
- Produced, reviewed, and edited written content for university publications, including event scripts, website content, campus news, and newsletters, ensuring clarity and consistency
Marketing Coordinator
OooWee
Stockton
09.2025 - 03.2026
- Focused on product marketing for OooWeeDeals.com & SayOoowee.com, shaped narrative and lifecycle of promotions, guiding products from ideation through launch and post-campaign analysis.
- Researched competitive trends on major marketplaces and specialty sites to inform positioning and bundling strategies; tracked traffic, engagement, and conversion metrics in Looker Studio dashboards, surfacing insights to guide conversion-rate tests and retention tactics.
- Coordinated marketing campaigns across multiple channels for product launches.
- Developed content for social media platforms to engage target audiences.
- Assisted in creating promotional materials and presentations for sales teams.
Summer STEAM Camp Leader
Alvernia University
01.2023 - 01.2024
- Led transition camp for high school students (ages 17-18) to explore college and post-graduation paths, enhancing their future readiness.
- Took initiative in leading group discussions, organizing field trips, and encouraging team-building and peer connection.
- Initiated and facilitated group discussions, organized field trips, and promoted team-building and peer connections to foster collaboration.
- Mentored students to build confidence and independence, serving as a positive role model throughout their development.
Education
Bachelor - Digital Marketing Media, Communications
Alvernia University
Reading, PA01-2026
Skills
- Event coordination
- Peer support
- Social media management
- Content creation
- Digital marketing
- Photography
- Creative Video Editing
- Video production
- Adobe Photoshop
- DaVinci Resolve
- Attention to Detail
- Dynamic Personality
Accomplishments
Dean's List
Affiliations
Night To Shine
Timeline
Communications Specialist
Alvernia University Graduate & Adult Education
09.2025 - 05.2026
Marketing Coordinator
OooWee
09.2025 - 03.2026
Peer Mentor and Activity Leader
Alvernia University
01.2023 - Current
Esports Photographer
Alvernia University
01.2023 - Current
Summer STEAM Camp Leader
Alvernia University
01.2023 - 01.2024
Bachelor - Digital Marketing Media, Communications
Alvernia University