Carlos Eduardo Zachrisson
KEY ACCOUNT MANAGER
Panama City
Summary
Strategic and results-driven professional with 5+ years of experience across Key Account Management, Go-To-Market execution, Demand Planning, and Pricing Strategy in the sporting goods industry. Proven ability to lead cross-functional initiatives, drive commercial growth, and align category strategies with global and regional business objectives. Skilled in translating consumer insights into high-impact assortments and GTM plans that elevate brand and business performance. Adept at stakeholder management, data-driven decision making, and marketplace analysis. Passionate about sport and innovation, with a global mindset and entrepreneurial drive.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Key Account Manager
Adidas
03.2022 - Current
- Lead strategic planning and execution for a key market, achieving YoY growth through tailored assortment planning, business reviews, and commercial development.
- Drive pre-sales process and business planning including HYPE and Yeezy launches, contributing to category sell-through and brand heat.
- Collaborate with cross-functional teams to deliver on commercial KPIs across Net Sales, Sell-Out, and Order Book performance.
Motorsport Concept to Customer Manager (STA)
Adidas
01.2025 - Current
- Implementing category direction, collaborating with cross-functional teams to deliver business objectives and create compelling product ranges.
- Ensuring consistent product positioning across channels, maximizing impact and reinforcing brand image
- Identifying new business opportunities, analyze market performance, and implement strategies to drive profitability and category growth.
Sr. Specialist Demand Planning
adidas
03.2020 - 03.2022
- Owned portfolio management and demand forecast for Originals across Latin America, aligning LAM Integrated Business Plan with Global HQ.
- Supported GTM strategy execution through detailed data analysis by category and season.
- Enabled business growth and efficiency for Yeezy and Collaborations by leveraging historical insights and improving forecast accuracy.
- Served as key SAP APO/AFS operational user for Panama and Peru.
Pricing Management Intern
adidas
10.2019 - 03.2020
- Benchmarked market pricing through web scraping, supporting a dynamic pricing strategy aligned with margin and net sales targets.
- Built a simulation tool to improve pricing visibility and margin planning for the Panama market.Conducting a web-scraping to benchmark competition insuring adidas products and pricing remain competitive and attractive.
- Created a Simulation tool that provide visibility on net sales, based on forecast to align the pricing strategy for Panama.
- Optimize the pricing process through effective tracking of accurate FOB´s supporting standard margin.
HR Business Center Operations Intern
HALLIBURTON PANAMÁ
05.2019 - 10.2019
- Standardized internal processes and templates to reduce rework and improve operational efficiency.
- Managed onboarding, SAP entries, and employee mobility support across LATAM.
IT Project Assistant
OMC GROUP
11.2018 - 05.2019
- Supported the ERP/CRM transformation using PECA methodology; coordinated RFI/RFP processes based on business requirements.
Education
Bachelor’s degree - Industrial Engineering
Universidad Tecnológica de Panamá (UTP)
01.2015 - 03.2020
Bachelor of Science - Letters and Philosophy with commercial expert
Colegio San Agustín de Panamá
Skills
- MS Office (High)
- SAP
- Salesforce
- Knowledge of different ERP and CRM systems
Volunteering Or Leadership Experience
- Organizer, World Youth Day 2019 Logistics Team
- Youth Community Coordinator, San Francisco de la Caleta Parish (2015–2017)
- Finalist, Panama Scientific Initiation Day Article (2018)
- Winner, Junior Achievement Panama Program (2013)
Personal Information
Date of Birth: 11/30/96
Courses And Congresses
- XXI Congress of the Faculty of Industrial Engineering (UTP), 2015
- XXI Congress of the Faculty of Industrial Engineering (UTP), 2017
- XVII National Congress of Science and Technology. APANAC, 2018
- Portuguese Course at Universal de Idiomas, Panamá, 2019 - 2020
- Certified Agile Scrum Professional, 2020
Timeline
Motorsport Concept to Customer Manager (STA)
Adidas
01.2025 - Current
Key Account Manager
Adidas
03.2022 - Current
Sr. Specialist Demand Planning
adidas
03.2020 - 03.2022
Pricing Management Intern
adidas
10.2019 - 03.2020
HR Business Center Operations Intern
HALLIBURTON PANAMÁ
05.2019 - 10.2019
IT Project Assistant
OMC GROUP
11.2018 - 05.2019
Bachelor’s degree - Industrial Engineering
Universidad Tecnológica de Panamá (UTP)
01.2015 - 03.2020
Bachelor of Science - Letters and Philosophy with commercial expert
Colegio San Agustín de Panamá
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