Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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Carlos Pérez

Panama City,Panamá

Summary

Results-Oriented Sales Leader & Business Development Expert with a proven track record of driving revenue growth and leading high-performing teams in Sales Development. As a Senior SDR and SDR Team Lead, I consistently exceed targets, leveraging a strategic approach to prospecting, relationship-building, and team development. With deep expertise in e-commerce, sales strategy, and business development, I excel at aligning sales initiatives with client priorities to deliver measurable results. Passionate about optimizing sales processes, I bring a data-driven mindset and a collaborative approach to accelerating growth in competitive, fast-paced environments. Ready to contribute my leadership and sales expertise to a dynamic team.

Overview

10
10
years of professional experience

Work History

Sales Development Representative Team Lead

Circle Logistics
Panama City, Panama
11.2023 - 04.2025
  • Promoted to Team Lead within 6 months based on top individual performance and leadership potential.
  • Helped lead a team of 18 SDRs to achieve a 500% increase in meetings booked, quotes delivered, and deals sourced — well above industry benchmarks.
  • Delivered tailored training sessions on decision-maker identification and personalized outbound strategies, improving team-wide outreach effectiveness.
  • Coached SDRs on sales techniques and tools, leading to improved quota attainment across the team.
  • Analyzed KPIs and implemented data-driven improvements, increasing conversion rates and optimizing sales workflows.
  • Collaborated with AEs and sales leadership to align pipeline generation efforts, improving lead quality and handoff efficiency.

Senior Sales Development Representative

Beyond Six Figures
Remotely
04.2024 - 03.2025
  • Developed and executed multi-channel outreach strategies (cold calls, email sequences, and LinkedIn touchpoints) to connect with decision-makers across various industries.
  • Averaged 300+ cold calls per week, consistently generating qualified opportunities and contributing to pipeline growth.
  • Maintained deep product knowledge and awareness of market trends, enabling highly relevant conversations and smooth handoffs to Account Executives.
  • Collaborated closely with marketing and sales teams to align outreach with campaigns, improving lead engagement and conversion rates.
  • Leveraged data and CRM insights to refine messaging, optimize outreach timing, and prioritize high-potential leads.

Senior Sales Development Representative

Circle Logistics
Panama City , Panama
05.2023 - 04.2024
  • Ranked #1 appointment setter monthly among a competitive team of 18 SDRs by consistently exceeding outreach and booking KPIs.
  • Exceeded lead generation and qualified meeting targets, directly contributing to revenue growth and a stronger sales pipeline.
  • Designed and executed a system to identify key decision-makers faster, reducing time-to-contact and increasing connect rates.
  • Applied deep prospect research and industry-specific insights to craft tailored messaging, improving outreach relevance and reply rates.
  • Skilled in using CRM and sales automation tools including HubSpot, Salesforce, SalesLoft, Abstrakt, and Humanitic to manage pipelines, track engagement, and optimize outreach sequences.
  • Averaged 80+ cold calls and 100+ personalized emails daily, resulting in consistent high conversion from cold outreach to qualified meetings.

Founder & CEO – Shopify E-Commerce Brands

Self-Employed
Remotely
05.2016 - 04.2023
  • Launched and managed multiple omnichannel e-commerce stores, overseeing all aspects of digital marketing, operations, and team leadership.
  • Ran Facebook, TikTok, and Instagram influencer ad campaigns, consistently maintaining a 3x+ ROAS at scale.
  • Led email marketing campaigns, developing copy and automation workflows that boosted engagement and drove repeat purchases.
  • Wrote high-converting product descriptions and marketing copy, aligned with brand voice and buyer psychology to maximize conversions.
  • Applied SEO best practices to optimize product listings and improve organic traffic visibility.
  • Used GemPages and Shopify to design conversion-focused landing pages and ensure a seamless user experience.
  • Built and led a team of 5, overseeing task delegation, quality control, and performance management to ensure operational excellence.
  • Implemented quality assurance protocols

SDR - Loan Advisor

R&G Group
Panama City, Panama
02.2015 - 01.2016
  • Quote Negotiation: Successfully negotiated loan terms and quotes with clients, ensuring a balance between competitive interest rates and favorable terms.
  • Targeting Retired Individuals: Specialized in catering to the unique financial needs of retired individuals.
  • Cold Calling: Executed targeted cold calling campaigns to generate leads and foster new client relationships.
  • Credit Analysis: Conducted comprehensive credit analyses, leveraging financial statements, credit reports, and other relevant data.
  • Negotiated terms of loans with customers to ensure a fair agreement was reached between both parties.
  • Assisted customers with questions or issues related to their existing loans or loan applications.

Education

Bachelor of Law -

USMA
04.2025

Bachelor Of Arts -

Lincoln Academy
12.2016

Skills

  • Outbound Prospecting & Cold Calling
  • Multi-Channel Outreach (Phone, Email, LinkedIn)
  • CRM & Sales Tools (Salesforce, HubSpot, SalesLoft, Humanitic)
  • Lead Qualification & Pipeline Generation
  • Personalization & Messaging Strategy
  • Copywriting for Sales Outreach
  • Sales Metrics Analysis & KPI Tracking
  • Leadership & Team Coaching in Sales Development
  • Cross-Functional Collaboration with AEs & Marketing

Languages

Spanish
First Language
English
Advanced (C1)
C1

References

References available upon request.

Timeline

Senior Sales Development Representative

Beyond Six Figures
04.2024 - 03.2025

Sales Development Representative Team Lead

Circle Logistics
11.2023 - 04.2025

Senior Sales Development Representative

Circle Logistics
05.2023 - 04.2024

Founder & CEO – Shopify E-Commerce Brands

Self-Employed
05.2016 - 04.2023

SDR - Loan Advisor

R&G Group
02.2015 - 01.2016

Bachelor of Law -

USMA

Bachelor Of Arts -

Lincoln Academy

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Carlos Pérez