Carly Ziegler
Elkins Park
Summary
Strategic marketing leader with over 10 years of experience in demand generation and customer retention across B2B and B2C sectors. Expertise in crafting data-driven go-to-market strategies utilizing content marketing, SEO/SEM, and marketing automation. Proven ability to align product positioning with market demands and lead cross-functional teams to achieve measurable results. Skilled in managing complex portfolios and enhancing brand visibility to drive market growth and profitability.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Gale
03.2023 - Current
- Directs cross-functional collaboration with product, sales, and customer success teams to unify messaging and strengthen product positioning.
- Organizes multiple advocacy programs to engage librarians and faculty, driving brand loyalty.
- Plans Gale’s participation in industry events, delivering presentations and facilitating panels to build strategic relationships.
- Develops go-to-market strategies for new product launches and market expansions, enhancing competitive positioning.
- Creates integrated marketing campaigns across email, content, paid media, SEO, social, and events, resulting in year-over-year usage growth.
- Analyzes campaign performance and customer insights to refine strategies and optimize ROI.
Marketing Manager
American Chemical Society
09.2020 - 03.2023
- Executed multi-channel marketing campaigns, enhancing readership and increasing subscription revenue.
- Collaborated with editorial teams to translate complex scientific research into engaging marketing narratives.
- Developed audience segmentation strategies using automation tools to boost engagement and retention.
- Monitored competitor activity to provide strategic market intelligence, informing campaign direction.
Marketing Manager
Taylor & Francis Group
New York
05.2016 - 07.2019
- Spearheaded go-to-market product launches while developing core messaging and integrating stakeholder feedback into strategic planning.
- Directed digital engagement initiatives via Salesforce CRM and Google Analytics, enhancing product awareness and adoption rates.
- Mentored marketing teams to promote collaboration, drive innovation, and achieve performance excellence.
Team Support Manager
Concentric Health Experience
New York
05.2016 - 07.2019
- Coordinated client deliverables and tracked budgets to ensure successful campaign execution.
- Managed timelines to maintain alignment across all project phases.
- Supported cross-functional teams in delivering compliant healthcare marketing programs with significant impact.
Marketing Associate → Associate Marketing Manager
Taylor & Francis Group
Philadelphia
10.2013 - 11.2015
- Drove strategic multi-channel promotional campaigns to enhance academic market presence.
- Aligned messaging and campaign execution with organizational objectives through stakeholder collaboration.
Education
M.A. - International Politics: Globalization, Poverty & Development
Newcastle University
UKB.A. - Political Science
La Salle University
PASkills
- Strategic marketing and product positioning
- Campaign planning and execution
- Email and lifecycle marketing
- SEO, SEM, and digital advertising
- Content development and brand storytelling
- Market analysis and competitor research
- Event marketing and conference management
- Marketing automation tools
- Project management and budgeting
- Cross-functional leadership and stakeholder engagement
Volunteer Experience
Coach, Girls on the Run, Led activities promoting confidence, teamwork, and resilience among young women., 2018-2019
Technology And Platforms
- Pardot
- Salesforce
- Eloqua
- Google Analytics 4
- Microsoft Suite
- Adobe Suite
- Canva
- CMS platforms (Bloomreach)
- Social scheduling (Hootsuite, Sprout Social, Buffer)
Timeline
Marketing Manager
Gale
03.2023 - Current
Marketing Manager
American Chemical Society
09.2020 - 03.2023
Marketing Manager
Taylor & Francis Group
05.2016 - 07.2019
Team Support Manager
Concentric Health Experience
05.2016 - 07.2019
Marketing Associate → Associate Marketing Manager
Taylor & Francis Group
10.2013 - 11.2015
M.A. - International Politics: Globalization, Poverty & Development
Newcastle University
B.A. - Political Science
La Salle University
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