Carols Correa
Senior Regional Retail Coordinator
Panama City
Summary
Dynamic sales and brand professional with over five years of experience in retail coordination, trade marketing, and digital marketing strategy within the consumer products sector. Expertise in data analysis, neuromarketing techniques, and innovative graphic design to drive brand growth and enhance market visibility. Proven success in leading teams, developing strategic sales initiatives, and cultivating strong partner relationships throughout Central America and the Caribbean. Committed to achieving results through a combination of analytical insight and creative problem-solving.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Retail Coordinator
4 Ever Magic Corp. – Disney Consumer Products
02.2024 - Current
- Lead sales-driven retail strategy across multiple markets to maximize product visibility and market share.
- Analyze sales data and market trends to identify growth opportunities and optimize SKU performance.
- Manage and mentor teams to execute retail activations and promotional campaigns, improving sell-through rates and securing premium shelf space.
- Negotiate with retail partners to enhance product placement and campaign effectiveness.
Regional Trade Marketing Assistant
4 Ever Magic Corp.
02.2022 - 07.2024
- Developed and executed trade marketing plans that doubled territory participation and boosted brand awareness.
- Launched innovative customer engagement programs increasing retailer engagement by 30%.
- Supported new product launches and trade show communications for regional markets.
Community Manager
Ballard & Ballard
09.2018 - 04.2021
- Managed digital marketing and rebranding efforts to increase online engagement.
- Designed marketing materials and campaigns aligned with brand goals.
Education
Bachelor’s - Marketing
Universidad Católica Santa María La Antigua
01.2022
Skills
Problem-solving
Cash management
Retail strategy development
Customer engagement
Time management
Staff training and development
Timeline
Retail Coordinator
4 Ever Magic Corp. – Disney Consumer Products
02.2024 - Current
Regional Trade Marketing Assistant
4 Ever Magic Corp.
02.2022 - 07.2024
Community Manager
Ballard & Ballard
09.2018 - 04.2021
Bachelor’s - Marketing
Universidad Católica Santa María La Antigua