CECELIA MARTUCCI
Monroeville
Summary
Dynamic product marketing professional with a proven track record at SAE International and Steelite International, achieving a 10% revenue increase through innovative strategies and customer journey mapping. Expertise in product management and budget oversight, with a focus on creating impactful campaigns and developing industry-relevant products. Strong ability to foster internal and supplier relationships, enhancing brand visibility and customer engagement. Committed to driving continued growth and efficiency in product development.
Overview
4
4
years of professional experience
Work History
Sr. PRODUCT MARKETING SPECIALIST
SAE International
08.2023 - Current
- Successfully doubled website traffic and increased returning users for the SAE publication product lines through persona development and mapping the customer journey.
- Increased revenue by 10% year-over-year for professional development courses through a new strategy utilizing persona surveys, interviews, classroom photos, 'meet the instructor' promotion, and more.
- Conducted market research to identify customer needs and segmentation.
- Designed promotional campaigns to drive leads and increase brand awareness.
- Created content for press releases, website, emails and social media campaigns.
- Organized events such as webinars, conferences and trade shows.
- Prepared budgets for marketing campaigns and tracked expenses accordingly.
- Developed product positioning and messaging for new products.
- Optimized landing pages by leveraging data from analytics tools.
LEAD PRODUCT MANAGEMENT ADMINISTRATOR
Steelite International
04.2021 - 08.2023
- Responsible for guiding, training, and leading the product management assistant team while strategically planning global launches that fit within the current market.
- Spearheaded new and innovative technology, increasing department efficiency.
- Launched custom products for large, well-known customers such as Panera, Disney, and Royal Caribbean Cruise Lines.
- Developed a pricing strategy and monitored product P&L.
- Managed existing vendor relations gained from Walco Stainless, analyzed data for over 2,000 SKUs, and strategically resourced over 700 SKUs to current vendors, saving Steelite International over 3 million dollars per year.
- Wrote code for, and managed large marketing database Salsify.
- Developed and designed new products to meet the evolving needs of market and customers, using market research and annual sales meetings for new trends.
- Enabled the sales team, new employees, and the marketing team with hands-on training of products.
- Created prototypes and visual mockups by liaising and collaborating with designers.
Education
BACHELOR OF SCIENCE - Marketing
Slippery Rock University
12.2019
Skills
- Product management expertise
- SQL
- Salesforce
- Microsoft Excel
- Skilled in using Adobe applications
- Workfront
- Marketing strategy development
- Customer experience mapping
- Strategic planning
- Consumer insights research
- Internal supplier relations
- Communications
- Budget management
- Event organization
Timeline
Sr. PRODUCT MARKETING SPECIALIST
SAE International
08.2023 - Current
LEAD PRODUCT MANAGEMENT ADMINISTRATOR
Steelite International
04.2021 - 08.2023
BACHELOR OF SCIENCE - Marketing
Slippery Rock University
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