Cecilia Hauck
Panama City,Panama
Summary
Dynamic, result-oriented sales and marketing professional with22 of experience driving revenue growth, building strong customer relationships and executing strategic campaigns. Expertise in market analysis, product positioning and lead generation, along with a proven track record of exceeding sales targets, successful in the creation and implementation of marketing plans with its outlined budget, obtaining results of an annual increase in sales of3%, market share and profitability in the assigned brands and with savings in budget execution. Use of digital marketing tools, CRM systems and analytics to create data-driven strategies that enhance brand visibility and customer engagement. Recognized for exceptional communication, negotiation and leadership skills, with a commitment to delivering innovative solutions and fostering long-term partnerships. Ready to contribute to the success of the organization with a blend of creativity and strategic vision.
Overview
19
19
years of professional experience
Work History
Executive Assistant
Liebherr Panamá
01.2019 - Current
- Generate and process the necessary information to build adequate reporting and projects implementation
- Give administrative and operational support in any requested area, which will require to accomplish tasks, write reports and support on meeting agendas
- Support in the company's advertising and marketing activities including writing various articles and information for Liebherr News, Brochures and more
- Requesting Liebherr presentation/marketing materials intended to present our company in Panama
- Verify that brand standards are met in printing, accessories, signage, etc
- Active participation in the Crisis Management Committee, locally and headquarters
- Main achievements:
- To give support in all areas concerning Liebherr Panama, not limited to Mining Direction
- Successful organization of corporate events following adequate guidelines: Groundbreaking & Opening Ceremony
- Participate in the development of the Mining Newsletter for Panama and South America, Min Newsletter and Groundbreaking Magazine
- Coordination and publication of videos featuring clients on mine site grounds
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
- Assisted in the development of company policies and procedures, contributing to a more organized work environment.
- Promoted team productivity by keeping supplies organized and well-stocked.
- Handled confidential and sensitive information with discretion and tact.
Administrative Assistant
Grainger Panama Services
09.2017 - 01.2019
- Generate and process the necessary information to build action plans, programs and projects to support the decision-making process
- Give administrative, logistical, and commercial support in any requested area, which will require to write proposals, budgets, and support on meeting agendas
- Main achievements:
- To give support in all areas concerning Grainger Panama, not limited to Accounts Payable – Financial Shared Services
- Being part of one of the most important Growth Map projects within the company
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Organized office events such as holiday parties or team-building activities, promoting a positive company culture and boosting employee morale.
- Managed expense reports for executive staff members, ensuring accurate documentation of spending for budgeting purposes.
- Managed scheduling for executive team, balancing complex calendars to ensure optimal use of time.
- Organized company events to enhance team cohesion, coordinating logistics and catering for over 50 participants.
- Conducted research for project proposals, compiling information that supported winning bids.
Marketing Communications & Print Shop Coordinator
Mossack Fonseca Group
11.2014 - 04.2016
- Company Overview: The company was dedicated to offering legal corporate and administrative services worldwide
- Implement Marketing Plan/Budget for the Brand, segmented by market
- Create Brand Action Plans based on: Objectives and Follow Up
- Coordinate printshop requests for offices worldwide
- Main achievements:
- Executed the Marketing budget (464K) of the Unit, achieving saving of100K for the year2015
- Coordinated the assistance at both national and international events, supervising the Brand image of the group
- Provided exceptional customer service while consistently meeting or exceeding sales goals set by management.
- Achieved cost reduction by diligently tracking expenses, identifying inefficiencies, and recommending budget adjustments where necessary.
- Enhanced customer satisfaction with quick and effective resolution of complaints and inquiries.
- Developed strong rapport with customers through attentive listening resulting in personalized recommendations tailored to their preferences.
- Participated in regular team meetings sharing feedback and ideas for continuous improvement of shop operations and overall performance.
Sales & Marketing Coordinator–Scholar, Crafts, Office & License Business Unit
Noritex, S.A.
10.2012 - 03.2014
- Company Overview: Company dedicated to import and wholesale re-exportation of recognized brands, among those are Concepts Life, Merletto, Santini Christmas and Di Angelo
- Implement Marketing Plan/Budget for the Brand, segmented by market
- Create Brand Action Plans based on: Objectives and Follow Up
- Main achievements:
- Executed the Marketing budget (464K) of the Unit, achieving saving of100K for the year2015
- Coordinated the assistance to both national and international events, supervising the Brand image of the group
Retail Area Manager for Clarks Shoes
Grupo David
12.2009 - 04.2012
- Company Overview: It is a conglomerate of diverse companies with more than40 years of history and the practice in the commercial sectors and of products
- Analysis of statistical information related to: Competitor Activity
- Plan the store Range Assortment Plan: process that involves the initial scheme of the stores up to it´s opening
- Sales Data by week, month to establish comparative parameters
- Unify campaigns on focus products and implement creative launches in store
- (Mark off store by zones: according to store schemes)
- Suggest and Coordinate seasons clearance based on market needs with appropriate POS
- Main achievements
- Implement Trading/marketing Plan (Brand)
- Reviews of activities projected by Season based on the results obtained
- (Indexes were implemented to measure the impact of every investment)
- Managed and handled the retail sales of the area, with a global increase of5 % in2011
- I coordinated the sales liquidation for season based on market needs and location of every point of sale, developing the sales KPI to establish parameters of comparison and impact on investment
- Realized the training programs and incentives for all the sales teams of the area for every season
Brand Market Specialist – Travel Retail Worldwide
Industrias Licoreras de Guatemala
06.2006 - 08.2009
- Company Overview: Leading organization dedicated to the production and distribution of the finest old rums and other products of high quality on domestic and international markets.
- Analyzed competitors'' activities, devising strategic plans to maintain a competitive edge within the industry.
- Developed strong relationships with key industry influencers, resulting in increased brand visibility.
- Conducted thorough market research, identifying key trends and customer needs to inform business decisions.
- Streamlined internal processes for increased efficiency in sales and marketing operations.
- Organized trade show appearances that showcased our products/services effectively leading to increased leads generation.
- Developed a comprehensive understanding of regional market dynamics allowing for better targeting of resources for expansion efforts.
Liquor, Cigarettes, Confectionary Supervisor Tocumen International Airport
Grupo Wisa
09.2008 - 02.2009
- Company Overview: Company dedicated to the distribution and selling of products of the most recognized brands for the Latin-American market.
Education
Degree - Social Communications
Universidad Santa Maria La Antigua
Panorama City, CACertificate of Technical Studies - Project Management
University of Louiseville
Panama City08.2008
Skills
- Executive support
- Administrative support
- Office management
- Strong problem solver
Languages
Spanish
English
Timeline
Executive Assistant
Liebherr Panamá
01.2019 - Current
Administrative Assistant
Grainger Panama Services
09.2017 - 01.2019
Marketing Communications & Print Shop Coordinator
Mossack Fonseca Group
11.2014 - 04.2016
Sales & Marketing Coordinator–Scholar, Crafts, Office & License Business Unit
Noritex, S.A.
10.2012 - 03.2014
Retail Area Manager for Clarks Shoes
Grupo David
12.2009 - 04.2012
Liquor, Cigarettes, Confectionary Supervisor Tocumen International Airport
Grupo Wisa
09.2008 - 02.2009
Brand Market Specialist – Travel Retail Worldwide
Industrias Licoreras de Guatemala
06.2006 - 08.2009
Certificate of Technical Studies - Project Management
University of Louiseville
Degree - Social Communications
Universidad Santa Maria La Antigua
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