Professional Summary
Overview
Work History
Education
Skills
Timeline

Charles Penny II

Lori's Gifts
Jeannette
11
years of professional experience

Accomplished professional with a strong focus on talent development and effective communication. Experienced in leading cross-functional teams to drive strategic initiatives, ensuring alignment and delivering high-quality results across various marketing and operational projects.

Work History

Senior Manager, Marketing & Communications

3 Months
Lori's Gifts | 05.2026 - Current
  • Led team in executing strategic initiatives to enhance customer experience across retail locations.
  • Analyzed sales data to identify trends and inform merchandising strategies for optimal product placement.
  • Developed and implemented training programs to improve staff performance and product knowledge.
  • Streamlined inventory management processes, reducing discrepancies and improving stock accuracy.
  • Collaborated with cross-functional teams to drive marketing campaigns that increased brand visibility.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

Communications Manager

2 Years 3 Months
Lori's Gifts | 02.2024 - 05.2026
  • Developed and executed comprehensive communication strategies enhancing brand visibility and engagement.
  • Managed social media accounts, creating content that increased audience interaction and growth.
  • Collaborated with cross-functional teams to ensure alignment of messaging across all platforms.
  • Analyzed communication metrics to refine strategies and improve audience targeting.
  • Organized press releases and media outreach, establishing relationships with key industry journalists.
  • Oversaw content creation for newsletters, enhancing customer engagement through targeted messaging.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.

District Manager

3 Months
Lori's Gifts | 11.2023 - 02.2024
  • Analyzed sales data to identify trends and drive strategic initiatives across multiple locations.
  • Developed and implemented training programs for store managers to enhance team performance.
  • Oversaw district operations, ensuring adherence to company policies and standards.
  • Coordinated inventory management processes, optimizing stock levels and minimizing shortages.
  • Supervised various locations, enforcing high-quality standards of operation.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
  • Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.

Store Manager

2 Years 3 Months
Lori's Gifts | 08.2021 - 11.2023
  • Oversaw daily store operations, ensuring optimal customer service and efficient workflow.
  • Trained and mentored staff on product knowledge and sales techniques.
  • Developed and implemented promotional strategies to enhance customer engagement.
  • Analyzed sales data to identify trends and inform inventory management decisions.

Store Manager

2 Years 4 Months
Yankee Candle | 04.2019 - 08.2021
  • Managed visual merchandising to create appealing in-store displays that attract customers.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Evaluated employee performance, providing constructive feedback to drive professional development.
  • Maintained compliance with company policies and health regulations in store environment.

Assistant General Manager - Merchandising

1 Year 2 Months
Old Navy | 01.2018 - 03.2019
  • Led daily operations, ensuring efficient workflow and optimal staff performance.
  • Enhanced store visual merchandising standards, driving increased foot traffic and sales engagement.
  • Motivated, trained, and disciplined employees to maximize performance.
  • Increased customer satisfaction by addressing and resolving concerns in a timely manner.
  • Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
  • Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.

Assistant Store Manager

1 Year 6 Months
Clarie's | 07.2016 - 01.2018
  • Trained staff on product knowledge and sales techniques, fostering a collaborative environment.
  • Implemented visual merchandising strategies to optimize store layout and increase product visibility.
  • Monitored inventory levels, ensuring stock availability and timely replenishment of merchandise.
  • Led daily operations to enhance team performance and customer satisfaction.
  • Analyzed sales data to identify trends, driving targeted promotions and improving sales forecasts.
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.

AppleCare Technical Chat Support

6 Months
Apple | 08.2015 - 02.2016

Education

No Degree

Southeast Kentucky Community & Technical College | Harlan, KY

High School Diploma

Harlan County High School | Harlan, KY | 2011

Skills

Strategic planning
Cross-functional collaboration
Operations management
Cross-functional team coordination
Troubleshooting and problem resolution
Data-driven decision making
Documentation and reporting
Operations planning
Cross-functional communication
Talent development
Budget oversight

Timeline

Senior Manager, Marketing & Communications

Lori's Gifts
05.2026 - CurrentRead More

Communications Manager

Lori's Gifts
02.2024 - 05.2026Read More

District Manager

Lori's Gifts
11.2023 - 02.2024Read More

Store Manager

Lori's Gifts
08.2021 - 11.2023Read More

Store Manager

Yankee Candle
04.2019 - 08.2021Read More

Assistant General Manager - Merchandising

Old Navy
01.2018 - 03.2019Read More

Assistant Store Manager

Clarie's
07.2016 - 01.2018Read More

AppleCare Technical Chat Support

Apple
08.2015 - 02.2016Read More

Southeast Kentucky Community & Technical College

No Degree
Read More

Harlan County High School

High School Diploma
Read More
Charles Penny II