Accomplished professional with a strong focus on talent development and effective communication. Experienced in leading cross-functional teams to drive strategic initiatives, ensuring alignment and delivering high-quality results across various marketing and operational projects.
Work History
Senior Manager, Marketing & Communications
3 Months
Lori's Gifts | 05.2026 - Current
Led team in executing strategic initiatives to enhance customer experience across retail locations.
Analyzed sales data to identify trends and inform merchandising strategies for optimal product placement.
Developed and implemented training programs to improve staff performance and product knowledge.
Streamlined inventory management processes, reducing discrepancies and improving stock accuracy.
Collaborated with cross-functional teams to drive marketing campaigns that increased brand visibility.
Led cross-functional teams to achieve project milestones and deliver high-quality results.
Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
Communications Manager
2 Years 3 Months
Lori's Gifts | 02.2024 - 05.2026
Developed and executed comprehensive communication strategies enhancing brand visibility and engagement.
Managed social media accounts, creating content that increased audience interaction and growth.
Collaborated with cross-functional teams to ensure alignment of messaging across all platforms.
Analyzed communication metrics to refine strategies and improve audience targeting.
Organized press releases and media outreach, establishing relationships with key industry journalists.
Oversaw content creation for newsletters, enhancing customer engagement through targeted messaging.
Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.
District Manager
3 Months
Lori's Gifts | 11.2023 - 02.2024
Analyzed sales data to identify trends and drive strategic initiatives across multiple locations.
Developed and implemented training programs for store managers to enhance team performance.
Oversaw district operations, ensuring adherence to company policies and standards.
Coordinated inventory management processes, optimizing stock levels and minimizing shortages.
Supervised various locations, enforcing high-quality standards of operation.
Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
Store Manager
2 Years 3 Months
Lori's Gifts | 08.2021 - 11.2023
Oversaw daily store operations, ensuring optimal customer service and efficient workflow.
Trained and mentored staff on product knowledge and sales techniques.
Developed and implemented promotional strategies to enhance customer engagement.
Analyzed sales data to identify trends and inform inventory management decisions.
Store Manager
2 Years 4 Months
Yankee Candle | 04.2019 - 08.2021
Managed visual merchandising to create appealing in-store displays that attract customers.
Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Managed inventory control, cash control, and store opening and closing procedures.
Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships.
Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Evaluated employee performance, providing constructive feedback to drive professional development.
Maintained compliance with company policies and health regulations in store environment.
Assistant General Manager - Merchandising
1 Year 2 Months
Old Navy | 01.2018 - 03.2019
Led daily operations, ensuring efficient workflow and optimal staff performance.
Enhanced store visual merchandising standards, driving increased foot traffic and sales engagement.
Motivated, trained, and disciplined employees to maximize performance.
Increased customer satisfaction by addressing and resolving concerns in a timely manner.
Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
Assistant Store Manager
1 Year 6 Months
Clarie's | 07.2016 - 01.2018
Trained staff on product knowledge and sales techniques, fostering a collaborative environment.
Implemented visual merchandising strategies to optimize store layout and increase product visibility.
Monitored inventory levels, ensuring stock availability and timely replenishment of merchandise.
Led daily operations to enhance team performance and customer satisfaction.
Analyzed sales data to identify trends, driving targeted promotions and improving sales forecasts.
Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
AppleCare Technical Chat Support
6 Months
Apple | 08.2015 - 02.2016
Education
No Degree
Southeast Kentucky Community & Technical College | Harlan, KY
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