Charlie Gentile
Mars
Summary
Accomplished retail professional with a background in strategic store space planning, category management, and cross-functional collaboration. Seeking the Senior Manager of Go-To-Market Strategy role at Target to leverage strategic insights with a data-driven approach, empowering teams, and achieving collective success.
Overview
12
12
years of professional experience
Work History
Senior Manager of Space Operations & Insights
Dick's Sporting Goods, Inc
02.2023 - Current
- Coordinated cross-functional stakeholders to ensure consistency in store category design planning, aligning with company objectives
- Oversaw workforce management planning, volume predictions and capacity planning
- Developed systems and procedures to improve operational quality and team efficiency
- Collaborated with key stakeholders to define objectives, standards, and execution in support of strategic priorities
- Led strategy intake meetings, ensuring objectives were met within prototypical choices
- Developed and managed proposals, roadmaps, initiatives, and communication plans, aligning with strategic objectives
- Utilized data from functional stakeholders to present cohesive stories for informed decision-making
- Championed consistency and standardization of in-store environment growth initiatives, supporting adoption and scalability
- Built a sustainable library of space iterations reflecting strategies across multiple store size ranges
- Customized and created efficient tools, outputs, and deliverables to drive awareness, progress, and compliance
- Conducted space productivity analysis to inform future planning, optimizing space allocation
- Collaborated on cluster assignments and proposed store groups, reducing approval bottlenecks
- Presented project updates, expected results, and proposals to business management, including leadership
Manager - Space Management (In Store Environment)
Dick's Sporting Goods, Inc
06.2019 - 02.2023
- Responsible for blending direction across key stakeholder groups to develop macro merchandising/in store environment strategy for all B&M stores in the chain resulting in continual year over year positive sales comps
- Create ad-hoc analysis, in conjunction with data science findings to react to current/future business trends, look for regional opportunities, and adjust strategy for over 14 business divisions
- Coach, develop, and manage a team of seven analysts to formulate and execute a total by store B&M merchandising plan
- Analyze national and regional performance metrics to ensure penetration of appropriate strategy; inclusive of products, shopping experience and departmental flows
- Maximize new store prototype development efforts, in partnership with Store Planning through space optimization data
- Foster a open environment where direct reports and business partners can be comfortable, share perspective, and win together
- Maintain working relationships with buyers, store operations, inventory planning, visual merchandising, and the field to execute a uniform, profitable merchandising strategy
- Assisted in recruiting, hiring and training of team members
Analyst - Space Management (Visual Merchandising)
Dick's Sporting Goods, Inc.
09.2017 - 06.2019
- Develop regional strategy for key corporate merchandising initiatives, from the planning stage to implementation
- Own vision, strategy, and influence for new processes and tools rolled out to department and chain
- Generate and conduct project briefs supplied to executive team, including forecasts, process stories, and risk assessment
- Optimize sales floor space, on a per store basis, based on corporate initiative, vendor partnership, and sales metric
- Lead discovery sessions with field partners to understand opportunity and use cases for customers and stores
- Help define and understand space productivity to track store performance compared to chain, region, district
- Coordinate with Space Planning teams to create store specific and prototypical merchandise plans
- Review and track accuracy of strategy post implementation to understand success and pivot opportunities
- Prepare and review R-12 financial reports and sales data to make structural merchandising strategy decisions
- Participate as a business lead/super user representative in new product roll outs
Import Financial Coordinator (Finance)
Dick's Sporting Goods
04.2016 - 05.2017
- Prepare weekly KPI and AP reporting for senior management highlighting import analysis and account success
- Coordinate the approval/administration of import merchandise, customs broker, freight and drayage
- Review and report various cost components on import loads associated with imported merchandise
- Develop process improvements on current account reconciliation procedures
- Conduct ad Hoc reporting and assist in analysis to uncover rooted problems
- Evaluate GL Activity, AP Activity, and report on status
Vendor Correspondence Associate II (Finance)
Dick's Sporting Goods
06.2015 - 05.2016
- RTV account maintenance, uploads, and correspondence
- Perform daily, weekly, and monthly reporting/processingon RTV's
- Work inbound vendor correspondence and statement reviews
- Monitor and research day to day out of balances, GL activity, and Stock Ledger
Receivables Associate I (Finance)
Dick's Sporting Goods
09.2014 - 06.2015
- Managing accounts receivable operations for all of "Team Room" program
- Assist with vendor debit balance, research and relationships
- Weekly and monthly reporting provided to management
Footwear Sales Associate, Running Specialist
Dick's Sporting Goods
07.2013 - 09.2014
- Efficient in retail day to day operations
- Engage and excite customers throughout their shopping experience
- Merchandise store products
Education
B.S.B.A - Finance
Robert Morris University
Coraopolis, PA12.2013
Skills
- Microsoft Office, Power BI, JDA, Alteryx, QLIK, WorkFront, PeopleSoft, SCI, Contraxx, Microstrategies, GTNexus, PMMS, APM, VCM, RLM , QuickBooks, SharePoint, Integration Point
- Certificate in Digital Product Management: Modern Fundamentals
- Certificate in Running Design Sprints
- Certificate in Innovation and Entrepreneurship: Basics to Open Innovation
- Certificate in High Performance Collaboration: Leadership, Teamwork, and Collaboration
- Agile Development, Design Thinking, Product Design Sprints
Timeline
Senior Manager of Space Operations & Insights
Dick's Sporting Goods, Inc
02.2023 - Current
Manager - Space Management (In Store Environment)
Dick's Sporting Goods, Inc
06.2019 - 02.2023
Analyst - Space Management (Visual Merchandising)
Dick's Sporting Goods, Inc.
09.2017 - 06.2019
Import Financial Coordinator (Finance)
Dick's Sporting Goods
04.2016 - 05.2017
Vendor Correspondence Associate II (Finance)
Dick's Sporting Goods
06.2015 - 05.2016
Receivables Associate I (Finance)
Dick's Sporting Goods
09.2014 - 06.2015
Footwear Sales Associate, Running Specialist
Dick's Sporting Goods
07.2013 - 09.2014
B.S.B.A - Finance
Robert Morris University
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