CHRISTOPHER BALL
Macungie,Pa
Summary
Strategic and data-driven Digital Marketing Manager with 10+ years of experience leading email and SMS marketing initiatives in the B2C eCommerce space. Proven expertise in owning lifecycle marketing channels from end to end — including automation strategy, campaign execution, segmentation, and list health management. Skilled in leveraging tools such as Klaviyo, Listrak, Attentive, GA4, and Shopify to drive engagement, retention, and revenue growth. Adept at using performance analytics and customer data to optimize marketing performance and deliver measurable business outcomes. Experienced team leader with a strong foundation in digital marketing operations, reporting, and cross-channel alignment.
Overview
15
15
years of professional experience
Work History
Digital Marketing Manager
Miracle Ventures, Inc
12.2016 - 07.2025
- Owned and lead the Email and SMS Marketing channels across three specialized B2C swimwear eCommerce brands. (Miraclesuit.com, Mimiflamingoswim.com, Vitaminaswim.com)
- Developed and executed automated lifecycle campaigns, including welcome series, cart abandonment, post-purchase flows, win-back sequences, and re-engagement journeys.
- Implement advanced segmentation strategies to deliver personalized messaging based on site behavior, demographics, and engagement history with client side tracking and customer data platform.
- Collaborated with cross-functional teams to align marketing efforts with business objectives and product launches.
- Maintain list health and deliverability by managing consent acquisition, suppressions, sunset policies, and hygiene practices.
- Drive performance with A/B testing, deliverability optimization, and continuous analysis using Klaviyo, Listrak, Attentive, and Shopify integrations.
- Collaborate with cross-functional teams and external partners to align email/SMS campaigns with broader marketing strategy and revenue goals.
- Analyze channel performance through GA4, Northbeam, and Looker Studio to inform strategic decisions and uncover new growth opportunities.
- Lead and manage a team of 3 focused on web analytics across all digital channels.
Digital Marketing Specialist
Miracle Ventures, Inc
01.2015 - 12.2016
- Supported the execution and growth of Email and SMS Marketing campaigns for a fast-growing swimwear eCommerce business.
- Built and deployed promotional and triggered email sends, including basic automation flows and scheduled SMS messages.
- Assisted in audience segmentation and list management to support more targeted, relevant communications.
- Monitored campaign performance and engagement metrics to provide insights and recommend improvements.
- Collaborated with design and content teams to ensure email creative aligned with seasonal marketing strategies.
- Contributed to additional digital efforts including SEO enhancements, affiliate marketing program growth, and Amazon channel expansion.
- Reported on email and PPC campaign results using Google Analytics and internal dashboards to support data-informed marketing decisions.
Digital Marketing Coordinator
Cyberswim, Inc.
11.2012 - 01.2015
- Collected, cleaned, and analyzed performance data across eCommerce platforms using Google Analytics, Excel, and internal tools.
- Produced daily, weekly, and monthly reports on site traffic, conversion rates, sales trends, and marketing KPIs to inform leadership decisions.
- Supported marketing team with actionable insights derived from data, identifying opportunities for website and campaign optimization.
- Maintained dashboards and collaborated with teams to track the impact of ongoing marketing initiatives.
- Monitored eCommerce site behavior and funnel performance, flagging irregularities and recommending improvements.
- Gained experience working in platforms such as Magento and NetSuite for backend data access and operations reporting.
Realtor
Weichert Realtors
05.2012 - 11.2012
- Company Overview: Help home buyers find the home of their dreams
- Market homes for sale.
Manager Trainee
Uline
10.2010 - 01.2012
- Shipping Supplies - Warehouse
- Learnt and performed each and every task within the warehouse
- Picking Order, Packing orders, Forklift Operation
Education
Bachelor of Science - Business Management, Marketing
Bloomsburg University of Pennsylvania
Bloomsburg, PA12.2010
Skills
- Email Marketing Strategy & Execution – Lifecycle planning, campaign deployment, deliverability best practices
- Automated Email & SMS Journeys – Flow building, optimization, and A/B testing for conversion and retention
- Customer Segmentation & Personalization – Behavioral targeting, audience segmentation, and dynamic content
- Marketing Automation Platforms – Klaviyo, Listrak, Attentive, Segment
- Web & eCommerce Analytics – GA4, Northbeam, Looker Studio, Little Data
- E-commerce Marketing Platforms – Shopify, Magento, Netsuite
- Customer Data & Personalization Tools – CDPs, ESPs, and real-time data integrations
- Performance Reporting & Insights – Data extraction, KPI dashboards, campaign analysis and optimization
LANGUAGES
English - Native
French - Advanced
Timeline
Digital Marketing Manager
Miracle Ventures, Inc
12.2016 - 07.2025
Digital Marketing Specialist
Miracle Ventures, Inc
01.2015 - 12.2016
Digital Marketing Coordinator
Cyberswim, Inc.
11.2012 - 01.2015
Realtor
Weichert Realtors
05.2012 - 11.2012
Manager Trainee
Uline
10.2010 - 01.2012
Bachelor of Science - Business Management, Marketing
Bloomsburg University of Pennsylvania
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