Christina Strohl

• Client relationship management- Auto Industry
• Develop and manage marketing budgets and campaigns, to increase account spend.
• Maintain up-to-date knowledge on product offerings and industry trends ensuring accurate representation during sales pitches or negotiations with clients.
• Coordinate marketing campaign execution with cross-functional teams, adhering to OEM compliances.
• Plan and oversee long-term marketing strategies, enhancing brand awareness and gross profits,
• Conduct competitive analysis and data interpretation to drive product suggestions and account growth
• Implement CRM cadence fixes, ROI report customization, sales staff training, and website modifications upon client request
• GA4 certified

*Develop case studies for product expansion to increase revenue and value

*Initiated Toyota’s New SEO program build

• Managed budgets and initiatives across 8 stores for finance divisions, parts departments, service centers, and sales teams.
• Designed SOPs and contingency plans for increased efficiency and revenue
• Mentored and coached team members to foster productive and engaging work environment
• Mitigated legal issues, complex customer funding scenarios, factory build errors, and state vehicle registration delays.
• Configured CRM software and reporting
• Forecasted inventory, pricing, ordering, and dealer trades
• Achieved team goals through formalized training plans, coaching, and performance management.

• Established a centralized Business Development Center for seven stores, hiring and mentoring a 16-person team
• Coached sales and management staff, designing and negotiating customer offers for purchases and leases
• Configured software systems for CRM, sales, and management, improving internal processes and communication
• Maintained vendor relationships and developed marketing strategies, budgets, and social media brand techniques
• Reported lead provider performance, BDC staff productivity, and sales metrics to ownership
• Trained team to exceed industry standards in appointment-setting and sales ratios.

• Managed multiple residential properties, overseeing leasing, sales, marketing, and advertising
• Organized capital projects and created budgets, managing expenditures and P&L reports
• Focused on tenant retention and hospitality, achieving significant lease revenue growth
• Average one million dollars in new leases per year.

• Expanded department from 22 loaner vehicles to 200 vehicle profit center, implementing effective creative marketing strategies
• Managed budgets, customer service, debt collection, and scheduled transactions, achieving 98% collision damage waiver penetration.

• Conceptualized and created the first online film festival, developing business and marketing plans
• Plan award ceremonies, manage vendor relationships, partner contracts, sponsor negotiations, and travel accommodations
• Develop marketing and media strategies
• Project Management.