Christine M. Brunelli
Havertown
Summary
With over 18 years of experience in marketing and communications, successfully developing and executing U.S. and global strategies for companies across various industries. Expertise extends across strategy development, lead generation, marketing automation, product marketing, and content creation. A creative thinker consistently bringing an innovative approach to business development and marketing, ensuring companies stay ahead in today\'s competitive landscape.
Overview
25
25
years of professional experience
1
1
Certification
Work History
President of the Board of Directors, Club Member
The Saturday Club
01.2014 - Current
- Company Overview: Non-profit, volunteer organization that provides aid to women, children and families in the Greater Philadelphia area
- Manage all of the business and organizational aspects of a non-profit, volunteer organization that provides aid to women, children and families in the Greater Philadelphia area
- Non-profit, volunteer organization that provides aid to women, children and families in the Greater Philadelphia area
- 2017-2020 board term
Global Marketing Director
VIRTUOZZO
01.2016 - 04.2023
- Company Overview: Mid-sized IT company focused on providing virtualization software to businesses and service providers globally
- Manage marketing strategy with a focus on increasing brand awareness and B2B lead generation for all products and solutions across company portfolio
- Manage marketing campaigns for server virtualization products in existing markets
- Facilitate marketing aspects of new product launches: successfully built and executed reference partnership program to extend promotional reach
- Assess the effectiveness of marketing programs on an on-going basis, manage reporting on active campaigns
- Develop communication process between marketing and sales teams to increase effectiveness of campaigns
- Design and execute lead generation campaigns to target new market segments that lead to 25% increase in lead conversion to opportunity by 25%
- Develop key use case analysis by product to target new customer segments in the Americas
- Mid-sized IT company focused on providing virtualization software to businesses and service providers globally
VP, Marketing
Virtuozzo
05.2023 - 11.2024
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Oversaw business-wide changes to modernize procedures and organization.
Management Consultant
DEVONSHIRE INVESTORS, a Fidelity Investments Company
01.2011 - 01.2015
- Company Overview: Private Equity division that manages investments for FMR and its shareholders in businesses outside of the financial services industry
- Global portfolio consists of: operating companies, real estate and indirect investing
- Partnered with senior decision makers to define market strategy and develop investment theses for operating companies in the FinTech, HRTech, Agriculture, Natural Resources and Hosted Data Center industries
- Produced investment thesis for the FinTech sector which resulted in the acquisition of a ~$200M wealth management company and identified future investment strategy for portfolio
- Defined the market for hosted data center services for 50 cities throughout the world and produced market expansion plan for 15 of the cities to support build out of broader company expansion plan
- Created an action plan to ensure all operating companies were compliant with newly passed regulations mandated by Affordable Care Act (ACA), which eliminated risk of fines or tarnished business reputation
- Private Equity division that manages investments for FMR and its shareholders in businesses outside of the financial services industry
- Global portfolio consists of: operating companies, real estate and indirect investing
Research Consultant
DEVONSHIRE INVESTORS, a Fidelity Investments Company
01.2008 - 01.2010
- Company Overview: Private Equity division that manages investments for FMR and its shareholders in businesses outside of the financial services industry
- Global portfolio consists of: operating companies, real estate and indirect investing
- Built market strategy for HR and Staffing related businesses to support private equity investment strategy
- Produced market strategy plans for Temporary Staffing, Executive Search and HR Technology markets to guide future business plans (sale, geographic growth, product expansion)
- Built marketing plan to grow small, internal HR Tech company to compete in the U.S
- Mid-market, which resulted in launching a new, rebranded business
- Supplied senior management of Executive Search firm with international expansion strategy by creating model to identify key geographies that represented strategic locations for the business over next 1-3 years; resulted in the firm opening two new offices (Singapore and Hong Kong)
- Private Equity division that manages investments for FMR and its shareholders in businesses outside of the financial services industry
- Global portfolio consists of: operating companies, real estate and indirect investing
Senior Business Analyst, Product Management
HR ACCESS, a Fidelity Investments Company
01.2005 - 01.2007
- Company Overview: HR software and payroll company that provides HR software / payroll services to companies throughout Europe, the Middle East and Northern Africa
- Delineated the market for talent management solutions in Western Europe to support business expansion of software based offering into hosted / outsourcing solutions
- Managed requirements gathering and market forecasting for all talent management related products
- Conducted and analyzed market research on Human Capital Management products and services including: payroll processing, talent management and core HR solutions that defined market opportunity
- Managed research projects for small team of analysts including helping to define requirements, standardize delivery models and edit final presentations before submission to executive team
- HR software and payroll company that provides HR software / payroll services to companies throughout Europe, the Middle East and Northern Africa
Business Analyst
FIDELITY INVESTMENTS, Broadband Group
01.2003 - 01.2005
- Company Overview: Telecom and technology investment arm of Fidelity Investments, focused on venture capital and private equity transactions
- Provided detailed market research and analysis on telecommunications, HR-software and business technology markets to senior management to support emerging telecom portfolio that resulted in growing three internationally based telecom and technology companies
- Provided market and financial analysis on emerging telecom markets, with a focus on Asia and Latin America, to regional investment analysts in support of creation of product launch plans
- Created and maintained forecasts for various telecommunications markets / services (IP Voice, managed services, web hosting, enterprise fixed line voice) to support business plan for telecom operating companies
- Managed the design, development, and launch of company intranet site to facilitate communication among operating companies management teams
- Responsible for $250,000 research budget
- Telecom and technology investment arm of Fidelity Investments, focused on venture capital and private equity transactions
Research Associate
FIDELITY INVESTMENTS, Broadband Group
01.2000 - 01.2003
- Company Overview: Telecom and technology investment arm of Fidelity Investments, focused on venture capital and private equity transactions
- Developed and maintained weekly analysis of the telecom and technology sector, based on direct request from Chairman, to ensure executive management teams kept current on markets, creating a culture of industry savvy employees
- Managed team of research assistants who assisted with research and production
- Established weekly telecom and technology industry newsletter print publication, and managed its production and distribution to 150+ executives on a weekly basis
- Managed the design, development and production of transition to online distribution of weekly newsletter
- Supported creation of employee stock option plans
- Telecom and technology investment arm of Fidelity Investments, focused on venture capital and private equity transactions
Education
School of Business -
Villanova University
Graduate Certificate - Financial Markets and Services
Metropolitan Graduate College, Boston University
Boston01.2004
BS - Psychology
College of Arts & Sciences, Fairfield University
01.2000
Skills
- Microsoft Word
- Excel
- PowerPoint
- Project
- Access
- Adobe Illustrator
- Pardot
- Salesforce
- Leadership team building
- Organizational leadership
Strategic planning
Certification
Pragmatic Marketing Certified
Timeline
VP, Marketing
Virtuozzo
05.2023 - 11.2024
Global Marketing Director
VIRTUOZZO
01.2016 - 04.2023
President of the Board of Directors, Club Member
The Saturday Club
01.2014 - Current
Management Consultant
DEVONSHIRE INVESTORS, a Fidelity Investments Company
01.2011 - 01.2015
Research Consultant
DEVONSHIRE INVESTORS, a Fidelity Investments Company
01.2008 - 01.2010
Senior Business Analyst, Product Management
HR ACCESS, a Fidelity Investments Company
01.2005 - 01.2007
Business Analyst
FIDELITY INVESTMENTS, Broadband Group
01.2003 - 01.2005
Research Associate
FIDELITY INVESTMENTS, Broadband Group
01.2000 - 01.2003
School of Business -
Villanova University
Graduate Certificate - Financial Markets and Services
Metropolitan Graduate College, Boston University
BS - Psychology
College of Arts & Sciences, Fairfield University
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