Summary
Work History
Education
Skills
Core Sales Skills
Timeline
Generic

Christopher Benjamin

Folsom

Summary

High-performing Route Sales Representative with 20+ years of experience in beverage and consumer packaged goods distribution. Proven track record managing high-volume territories, expanding retail partnerships, and driving consistent revenue growth through strategic product placement, merchandising execution, and promotional program implementation. Recognized for strong retailer relationships, operational accuracy, and top sales performance including three consecutive Salesman of the Month awards in 2024.

Dynamic Sales Representative with history of success servicing top-performing territories. Skilled in growing revenues by identifying and targeting customer needs and requirements – recommending key products and specials.

Work History

Route Sales Representative

Muller Inc.
  • Manage a territory of approximately 70 retail accounts including bars, restaurants, and retail stores across the region.
  • Generate consistent territory growth through strategic product placement and merchandising displays that increase visibility and sell-through.
  • Execute company sales programs and promotions across the route, maintaining 95%+ promotional compliance among retail partners.
  • Introduce new beer brands and seasonal products, securing 20+ new display placements annually in high-traffic accounts.
  • Maintain strong retailer relationships resulting in high account retention and repeat orders across the territory.
  • Manage credits, inventory checks, and account audits with 98%+ accuracy while maintaining efficient product rotation.
  • Plan weekly route strategy including sales goals, order planning, and territory optimization to maximize revenue opportunities.
  • Awarded Salesman of the Month - January, February, and March 2024 for top territory performance.
  • Beer Wholesaler

Retail Sales Manager

Kellogg Snacks Company
Horsham
  • Built long-term retail relationships that improved repeat business and product placement opportunities.
  • Exceeded team sales targets by 3%+ through strong merchandising execution and customer engagement.
  • Maintained expertise in product promotions, merchandising standards, and store operations.
  • Assisted customers with product selection and generated consistent in-store sales growth.

Sales Representative & Merchandiser

D.L. Mathews Food Distribution
Swedesboro
  • Delivered onsite sales presentations that increased retailer adoption of new products and promotions.
  • Prospected and generated new business opportunities through territory research and client outreach.
  • Managed route logistics, product inventory, and order tracking to ensure consistent product availability.
  • Resolved retailer issues quickly, maintaining strong customer satisfaction and long-term partnerships.

Education

Bachelor of Science - Business Management

Pennsylvania State University
State College, PA

Skills

  • Core Sales Skills
  • Route & Territory Management
  • Account Growth
  • Retail Merchandising
  • New Product Launches
  • Display & POS Execution
  • Customer Relationship Management
  • Sales Program Implementation
  • Inventory & Order Management
  • Credit & Account Audits

Core Sales Skills

  • Route & Territory Management
  • Account Growth
  • Retail Merchandising
  • New Product Launches
  • Display & POS Execution
  • Customer Relationship Management
  • Sales Program Implementation
  • Inventory & Order Management
  • Credit & Account Audits

Timeline

Route Sales Representative

Muller Inc.

Retail Sales Manager

Kellogg Snacks Company

Sales Representative & Merchandiser

D.L. Mathews Food Distribution

Bachelor of Science - Business Management

Pennsylvania State University
Christopher Benjamin