Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Christopher Flick

Friedens

Summary

Versatile event and marketing leader with 10+ years of experience executing and scaling high-impact B2B events that strengthen brand visibility and drive sales pipeline growth. Proven ability to manage budgets up to $150K, deliver programs attended by 150 to 40,000+ people, and lead cross-functional teams to success. Skilled in vendor negotiation, creative branding, CRM systems, and strategic event planning. Known for exceeding expectations, optimizing workflows, and producing results under constrained budgets.

Overview

10
10
years of professional experience

Work History

Lead Associate – North America Event Lead

WNS Procurement
Pittsburgh
08.2022 - Current
  • Led strategy, planning, and execution for 25+ events annually across multiple business units, with attendee counts ranging from 150 to 40,000+.
  • Managed event budgets of $10K to $150K+, ensuring financial alignment while maximizing ROI.
  • Contributed to a 50% quarter-over-quarter increase in Sales Accepted Leads (SALs) through targeted event initiatives.
  • Coordinated with stakeholders to ensure event branding, messaging, and logistics aligned across departments.
  • Led cross-functional planning teams and on-ground execution teams to ensure flawless delivery.
  • Streamlined event planning processes and centralized event support teams to improve consistency and scalability.
  • Researched and evaluated new event opportunities, staying ahead of industry trends.

Marketing Lead / Contract Filling

The Berkebile Oil Company, Inc.
Somerset
12.2021 - 08.2022
  • Planned and executed over 30 national and regional trade shows across North America, managing all aspects of logistics, setup, and branded materials.
  • Produced custom expo booths and branding solutions that improved customer engagement and brand recall.
  • Coordinated vendor selection, booth design, and on-site execution for each event.
  • Supported private label business expansion through enhanced event presence and custom marketing collateral.

Marketer / Inside Sales

The Berkebile Oil Company, Inc.
Somerset
09.2015 - 12.2021
  • Developed integrated marketing strategies including print, social, in-person, and digital campaigns to support product launches and brand visibility.
  • Created and implemented training programs for internal teams and external partners.
  • Designed product labels and ensured compliance with legal packaging standards.
  • Launched new product lines and collaborated with leadership on go-to-market strategies.
  • Produced promotional content including brochures, videos, presentations, and sales tools.
  • Led event branding efforts to align messaging and drive awareness at key trade shows.

Education

B.S.B.A. - Marketing

Robert Morris University
Moon Township, PA
05.2014

Skills

  • Event Strategy & Execution
  • Brand Development
  • Vendor & Stakeholder Management
  • Project Management
  • B2B & Private Label Marketing
  • Visual Design & Creative Direction
  • Cross-functional Collaboration
  • CRM: Salesforce
  • Event Tools: Cvent, Bizzabo, Whova
  • Analytics: Google Analytics, Power BI
  • Adobe Creative Suite
  • Microsoft Office Suite
  • Stakeholder Communication
  • Strategic Thinking
  • Team Leadership
  • Budget Management
  • Conflict Resolution
  • Client Relationship Management

Timeline

Lead Associate – North America Event Lead

WNS Procurement
08.2022 - Current

Marketing Lead / Contract Filling

The Berkebile Oil Company, Inc.
12.2021 - 08.2022

Marketer / Inside Sales

The Berkebile Oil Company, Inc.
09.2015 - 12.2021

B.S.B.A. - Marketing

Robert Morris University

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