Christopher Paulsworth
Philadelphia
Summary
Experienced Analytics Manager with a demonstrated history of working in information services with both project management and people management skills. Strong BI professional, skilled in marketing and product analytics and translating business requirements into actionable insights.
Overview
16
16
years of professional experience
Work History
Sr. Marketing Automation Advisor
Marvel Marketers
07.2019 - Current
- Owner of Google relationship supporting Cloud Activation and Marketing.
- Successfully spearheads projects around creating self-serving end-to-end marketing campaigns with AI integrated tools, reducing the time needed to launch campaigns by over 40%
- Administrator of end-to-end lead funnel management for marketing/sales
- Leverage large databases using SQL to extract data and insights for use in marketing campaigns and reporting.
- Lead segmentation analysis for marketing campaigns and webinars including larger summits and Google Cloud Next with a 10% YoY increase in attendance.
- Executed post-campaign reporting for marketing and sales using plx database and dashboards to evaluate campaign performance.
Sr Manager of Product Analytics
Elsevier
12.2018 - 07.2019
- Managed analytics team to develop infrastructure, architecture, data warehousing, data visualization, and downstream reporting for business needs.
- Collaborated with product teams to implement analytics that informed data-driven business decisions.
- Supported product development and enhancement through actionable analytics insights.
- Optimized scrum methodology with developer team to increase productivity and prioritize high impact tasks.
Manager of Analytics
Wolters Kluwer
07.2016 - 12.2018
- Spearheaded data and analytics implementation across Wolters Kluwer Health business units and acquisitions, enhancing decision-making capabilities.
- Managed cross-functional team of onshore and offshore analysts, enabling Product, Marketing, Sales, and Publishing to derive actionable insights from data.
- Led execution of self-serve reporting through automation and data visualization using Tableau, shortening total time needed for target marketing and post mortem.
- Led implementation of Scrum/Agile methodology within Data and Analytics department, improving project delivery and collaboration.
Database Analyst
Wolters Kluwer
12.2014 - 07.2016
- Developed and maintained SQL queries for data extraction and reporting.
- Analyzed database performance to identify and resolve efficiency issues.
- Collaborated with cross-functional teams to define data requirements and specifications.
- Provided market insights, segmented customer and prospect profiles, and sales and marketing modeling to support sales and marketing efforts.
Oracle 10g/Fusion Implementation Consultant
Biztech – Oracle Partner
12.2013 - 12.2014
- Implemented Oracle accounting software for multiple new clients, facilitating streamlined financial processes.
- Led implementation of Oracle solutions for diverse client needs.
- Analyzed client requirements to customize software configurations.
- Trained end-users on new system functionalities and best practices.
Spend/Supply Chain Consultant
Bravosolution
03.2010 - 11.2013
- Implemented BravoSolution Spend and Supply Chain software for clients including Pfizer, Home Depot, and Novartis, enhancing procurement processes across diverse industries.
- Provided actionable insights from client data to consultants and engagement managers, facilitating informed decision-making in Supply Chain and Spend management.
- Developed supply chain strategies to enhance operational efficiency and reduce costs.
- Analyzed client requirements to recommend tailored supply chain solutions.
- Collaborated with cross-functional teams to implement process improvements and best practices.
Education
Bachelor of Arts - Marketing, Business Intelligence
Saint Joseph’s University
Philadelphia, PA01-2009
Skills
- Google Workspace and Microsoft Office Suite
- SQL and GoogleSQL
- BigQuery and Amazon Redshift
- Salesforce and Marketo
- Asana and project management
- Scrum methodology and agile practices
- Tableau and data visualization
- AWS suite and cloud services
- Adobe Analytics and Google Analytics
- Data modeling and artificial intelligence
- Gemini AI
Timeline
Sr. Marketing Automation Advisor
Marvel Marketers
07.2019 - Current
Sr Manager of Product Analytics
Elsevier
12.2018 - 07.2019
Manager of Analytics
Wolters Kluwer
07.2016 - 12.2018
Database Analyst
Wolters Kluwer
12.2014 - 07.2016
Oracle 10g/Fusion Implementation Consultant
Biztech – Oracle Partner
12.2013 - 12.2014
Spend/Supply Chain Consultant
Bravosolution
03.2010 - 11.2013
Bachelor of Arts - Marketing, Business Intelligence
Saint Joseph’s University