Create compelling copy for high-profile clients including branding agencies, boutique marketing firms, real estate investment corporations, and higher education organizations
Expertise includes messaging, brand voice, web copy, naming projects, and use of AI
Collaborate with creative teams to develop content for marketing and web campaigns
Led marketing copy campaign that increased a prominent restaurant group’s holiday sales revenue by 20%
Collaborated with SEO team to optimize website copy, resulting in a 15% increase in organic search traffic.
Senior Communications and Events Manager
Locale Real Estate Development
01.2016 - 01.2018
Developed and implemented comprehensive communications strategy to ensure that company's messages were effectively communicated to its target audience
Planned, coordinated, and hosted events for investors intended to drive sales and showcase real estate investment opportunities within city of Philadelphia
Wrote copy for website, social media channels, and newsletters
Managed all communications related to company’s development projects disseminated to investors and financiers.
Marketing Communications Manager
Plutona Investments
01.2007 - 01.2016
Developed and managed the organization’s messaging and branding
Conducted market research and analyzed data to inform marketing strategies
Collaborated with writers and graphic designers to create advertising content
Created copy for internal and external communications including website and newsletters.
Advertising Operations Manager
Editorial Projects in Education
01.2005 - 01.2007
Collaborated with clients to understand campaign goals and requirements, ensuring successful campaign execution
Developed advertising solutions to achieve clients’ branding objectives
Contributed to educational trade publications Teacher Magazine and Education Week Wrote internal newsletter to update sales reps on current market data and industry trends.
Education
B.A. - Communication/ Marketing
University of Scranton
Scranton, PA
Temple University
Philadelphia, PA
Skills
Copywriting
Branding
Marketing
Social Media Management
SEO Optimization
Project Management
Timeline
Copywriting and Branding Specialist
Contract
01.2018 - Current
Senior Communications and Events Manager
Locale Real Estate Development
01.2016 - 01.2018
Marketing Communications Manager
Plutona Investments
01.2007 - 01.2016
Advertising Operations Manager
Editorial Projects in Education
01.2005 - 01.2007
B.A. - Communication/ Marketing
University of Scranton
Temple University
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