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Damiso McCalla
Marketing Product And Market Access Manager
Panama,Panama
Summary
Forward thinking and highly driven leader with 18 years of experience in the pharmaceutical industry ranging from Specialty Sales, Marketing Product Management, Market Access Management and Strategic Account Management demonstrating a track record of excellent performance each role that has been undertaken.
Dynamic team leader utilizing influence, innovative thinking, high emotional intelligence and inclusive collaborative approach to guarantee success of projects. Solution oriented with a ‘can-do’ attitude that inspires excellence and positivity. Proven dominance in creating high impact targeted campaigns resulting in extraordinary market penetration and disproportionate product growth
Overview
18
18
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Strategic Account Manager
Janssen Pharmaceuticals
Panama
01.2021 - 01.2022
- Lead strategies focused on Key Accounts of organization ensuring their satisfaction with portfolio of current products while paving path for expansion and introduction of new products.
- Supervised and lead Caribbean Account Access Team (Key Account Managers) in execution of Strategic Account Plan along with guiding identification and capitalization of access opportunities within key accounts (access expansion and inclusion).
- Mapping, prioritization and targeting of key decision makers, access influencers and access processes related to successful inclusion of focus products within institutions/ accounts.
- Successful deployment of Distributor Training Programs designed to elevate competency of these key clients, gaining participation from 97% of Distributors in Region.
Integrated Marketing and Market Access Manager
Janssen Pharmaceuticals
08.2018 - 12.2020
- Investigate and plan negotiation strategies for Market Access and Reimbursement of neuroscience molecules, including acceleration of inclusion in local National Formularies.
- Creation and presentation of Business Cases to Regional Pricing committee utilizing pricing strategies to achieve positive retention of market share within public institutions facing threat of competition.
- Successfully developed and deployed Business Case for parity price of Trinza in CENCA Region resulting in inclusion of product in 80% of focus countries in cluster
- Mapped, developed and successfully lead first in LATAM launch of intranasal Esketamine (Spravato) as new treatment for TRD (Treatment Resistant Depression) and launch of Paliperidone Palmitate 3 month injection (Trinza) for treatment of Schizophrenia
- Developed and successfully presented accurate long range financial plans (7 year scope) for innovative brands in Neuroscience portfolio resulting in efficient life cycle management of products.
Marketing Product Manager
Neurosciences & Infectious Diseases
01.2015 - 12.2020
- Developed and successfully implemented innovative marketing campaign resulting in 60% product growth (Sustenna) for CENCA Region and 147% coverage of FBP for close of year 2017.
- Developed and successfully implemented powerful marketing strategy resulting in 98% product growth (Sustenna) in focus areas as well as additional USD $500K above FBP for close of year 2016.
- Researched and implemented prioritized key stakeholder mapping resulting in 80% increase in efficiency in ROI measured by time invested vs sales revenue.
- Recipient of 2016 Marketing Award for Excellence in Performance from CENCA Board of Directors.
- Led task team focused on addressing difficulties with availability of Concerta, which resulted in efficient and updated end to end process, ending frequent ‘out of stock’ status associated with the product.
Emerging Leaders LATAM
Janssen Pharmaceuticals
01.2018 - 01.2019
- Developed pre-launch strategy for Oncology launch molecule Erdafitinib (BalversaTM) for the LATAM launch including Go-To-Market Model for deployment in LATAM Region.
- Strategic collaboration with Oncology IBVTL and active leveraging of regional partnerships to fully understand environment surrounding Erdafitinib.
- Co-leader of project team, effectively led collaborative initiatives to successfully identify key pain points in buying process for Erdafitinib.and develop KLP's and Strategic Imperatives to overcome them.
Specialty Pharmaceutical Rep
Neuroscience North Caribbean
01.2010 - 01.2015
- Created and maintained professional relationships with key stakeholders to guarantee effective communication of relevant messages of focus products leading to buy-in and product growth
- Achieved triple digit growth (125%) of focus product within 2 years of initiating work in franchise
- Identified and prioritized high potential clients, developing specialized approaches resulting in creation of brand advocates
- Recipient of Outstanding Performer Award (GILA 2012), Sales Representative of Year (CENCA 2012), Award for Excellence in Sales (CENCA 2013)
Pharmaceutical Sales Representative
Janssen Pharmaceuticals
01.2004 - 01.2010
- Successful execution of marketing strategies and key messages related to CNS, Gastro, Pain & Hormone portfolio.
- Engaged with relevant stakeholders in each therapeutic area with goal to communicate strategic positioning of each product and drive demand for use.
- Consistent achievement of annual quota resulting in double digit growth for assigned products each year.
- Company wide recognition for exceeding quota annually.
Education
Certificate Intro to Project Management -
University of Irvine
02.2015 - 05.2015
Master of Science - Applied Pharmacology
University of West Indies
07.2012 - 10.2014
Bachelor of Science - Pharmacy
Pharmacy University of Technology
08.1998 - 10.2002
Skills
Brand Marketing & Go-to-Market Strategy
Software
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Excellence is Practiced
Damiso McCalla
Timeline
Strategic Account Manager
Janssen Pharmaceuticals
01.2021 - 01.2022
Integrated Marketing and Market Access Manager
Janssen Pharmaceuticals
08.2018 - 12.2020
Emerging Leaders LATAM
Janssen Pharmaceuticals
01.2018 - 01.2019
Certificate Intro to Project Management -
University of Irvine
02.2015 - 05.2015
Marketing Product Manager
Neurosciences & Infectious Diseases
01.2015 - 12.2020
Master of Science - Applied Pharmacology
University of West Indies
07.2012 - 10.2014
Specialty Pharmaceutical Rep
Neuroscience North Caribbean
01.2010 - 01.2015
Pharmaceutical Sales Representative
Janssen Pharmaceuticals
01.2004 - 01.2010
Bachelor of Science - Pharmacy
Pharmacy University of Technology
08.1998 - 10.2002
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