Daniel Bowden
Philadelphia
Summary
Results-oriented professional with over a decade of experience driving impactful digital strategies across content, digital marketing, and SEO. Skilled in leading campaigns from conception to completion, managing multi-disciplinary teams, and building strong client relationships based on trust, strategic insights, and clear communication. Demonstrated expertise in developing and executing data-driven SEO and digital marketing campaigns that enhance website experience, improve search engine rankings, drive traffic, and maximize conversions. Proactive in identifying opportunities, implementing innovative processes, and staying ahead of emerging industry trends to maintain a competitive edge.
Overview
13
13
years of professional experience
Work History
Project Manager
FourFront
02.2021 - Current
- Oversaw the development and execution of data-driven SEO strategies and digital marketing campaigns for diverse clients
- Focused on creating best-in-class website experiences for target audiences, optimizing for search engine ranking, driving relevant traffic, and increasing conversions
- Served as a trusted advisor to clients, ensuring smooth campaign execution, providing strategic insights, and maintaining clear communication throughout project lifecycles
- Collaborated closely with clients to establish clear expectations, KPIs, and benchmarks for success
- Integrated analytics tools to ensure alignment on key metrics and reporting
- Led a multi-disciplinary team in the development and execution of strategies to achieve client goals within agreed-upon scopes
- Managed resource allocation and account profitability
- Authored proposals and service agreements for new business opportunities
- Continuously developed and refined processes to adapt to the evolving digital marketing landscape and integrate new tools and technologies
- 4 years 3 months
Owner, Producer & Drone Cinematographer
Common Ground Films
02.2018 - 02.2021
- Established and managed a branded content studio and drone cinematography business, growing it from a passion project to a full-time venture
- Researched and developed compelling storylines for video productions focused on environmental issues and branded content
- Conducted interviews with film subjects
- Managed all logistical aspects of filming, including obtaining permits, ordering equipment, coordinating travel, and planning shooting schedules
- Oversaw all elements of post-production, including editing, sound mixing, and color correction
- Obtained Part 107 Remote Pilot License and provided drone cinematography services for independent films, marketing agencies, commercial productions, real estate, and weddings
- 3 years 1 month
- Remote
Branded Content | Program Manager
Gannett | USA TODAY NETWORK
01.2019 - 08.2020
- Served as the primary point of contact for clients, internal teams, and creative professionals throughout the production and distribution of branded content, including articles, quizzes, infographics, and interactive pieces
- Developed and managed project timelines from kickoff to wrap reports, ensuring on-time delivery and adherence to quality standards and client expectations
- Analyzed performance data from thousands of campaigns across the USA Today Network to provide data-driven recommendations and expertise to improve client campaign performance
- Prepared and delivered comprehensive post-campaign performance reports to clients
- 1 year 8 months
Client Success Manager
Gannett | USA TODAY NETWORK
07.2018 - 01.2019
- Provided post-sale support and managed relationships with advertisers utilizing the USA Today Network's full suite of Digital Marketing Solutions
- Onboarded new clients and fostered strong, ongoing relationships
- Built and managed SEM/PPC campaigns across Google Ads, Yahoo, Bing, and other search partners
- Served as the central point of contact, coordinating with Social and SEO specialists to ensure client success
- Acted as the local liaison for Display Ad Operations on USAToday, local newspaper websites, and the ad network
- Presented monthly performance reports to clients for all digital products utilized
- Identified and pursued new opportunities to enhance client success and grow accounts
- 7 months
Digital Optimization Specialist / Key Accounts
Gannett | USA TODAY NETWORK
12.2017 - 07.2018
- Provided post-sale support and optimization strategies for digital marketing products for key, high-value accounts
- 8 months
Digital Optimization Specialist / Local and Retail
Gannett | USA TODAY NETWORK
02.2017 - 12.2017
- Provided post-sale support for digital marketing products for local accounts in the Asbury Park, NJ area
- Gathered necessary assets and permissions for new client onboarding
- Adapted best practices from the fulfillment team to meet the specific demands of the local market
- Monitored campaign performance and developed monthly reports for all Digital Marketing Solutions (SEM, SEO, Social Media Ads/Management, Digital Display)
- Analyzed campaign results to identify new opportunities for client success and growth
- 11 months
SEO and Content Writer
PCG Companies
02.2016 - 02.2017
- Collaborated within a digital marketing team to develop and publish original, engaging, geotargeted, and SEO-optimized website content for agency clients
- Utilized strong knowledge of SEO best practices, various CMS platforms, basic HTML and CSS, and digital marketing strategy
- 1 year 1 month
Camp Manager/Digital Marketing Manager
Giant's Foot Surf
03.2014 - 11.2014
- Served as the primary point of contact for guests, focusing on attracting new clientele and ensuring guest satisfaction
- Researched and implemented SEO strategies and optimized website content
- Managed the camp's social media presence across Facebook, Twitter, Instagram, WordPress, and Google+
- Coordinated client communication and airport transportation
- Managed inventory for kitchen and housekeeping staff
- Provided support across various operational roles as needed
- 9 months
News Reporter
Wrightsville Beach Magazine & Lumina News
01.2012 - 05.2013
- Covered environmental issues and Wilmington City Council actions, generating 4-7 newspaper articles per week
- Cultivated relationships with key contacts within assigned beats
- Utilized social media for breaking news updates between publication cycles
- Proofread and edited personal and occasionally colleagues' written work
- 1 year 5 months
Staff Writing Tutor
Cape Fear Community College
01.2012 - 05.2013
- Provided writing support to students on a drop-in basis in the Learning Lab
- Conducted grammar workshops for students requiring additional assistance
- Developed content for the Learning Lab newsletter
- 1 year 5 months
Education
B.F.A - Creative Writing
University of North Carolina Wilmington
Wilmington, NC01.2011
Skills
- Search Engine Optimization (SEO)
- Digital Marketing Strategy
- Content Marketing
- Project Management
- Client Relationship Management
- Data Analysis & Reporting
- SEM/PPC (Google Ads, Bing Ads, Yahoo Ads)
- Social Media Marketing
- Team Leadership
- Cross-functional Collaboration
- Proposal Writing
- Process Improvement
- Analytics Integration
- Communication (Written & Verbal)
- Problem-Solving
- Time Management
- Drone Cinematography (Part 107 Certified)
- CMS Platforms (Various)
- Basic HTML & CSS
- Project management
- Project planning
- Project planning and development
- Project scheduling
- Project tracking
- Relationship building
- Stakeholder communications
- Work flow planning
- Advanced problem solving
- Budgeting and forecasting
- Risk management
- Scope management
- Project estimation and bidding
- Project scope
Timeline
Project Manager
FourFront
02.2021 - Current
Branded Content | Program Manager
Gannett | USA TODAY NETWORK
01.2019 - 08.2020
Client Success Manager
Gannett | USA TODAY NETWORK
07.2018 - 01.2019
Owner, Producer & Drone Cinematographer
Common Ground Films
02.2018 - 02.2021
Digital Optimization Specialist / Key Accounts
Gannett | USA TODAY NETWORK
12.2017 - 07.2018
Digital Optimization Specialist / Local and Retail
Gannett | USA TODAY NETWORK
02.2017 - 12.2017
SEO and Content Writer
PCG Companies
02.2016 - 02.2017
Camp Manager/Digital Marketing Manager
Giant's Foot Surf
03.2014 - 11.2014
News Reporter
Wrightsville Beach Magazine & Lumina News
01.2012 - 05.2013
Staff Writing Tutor
Cape Fear Community College
01.2012 - 05.2013
B.F.A - Creative Writing
University of North Carolina Wilmington
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