DANIELLE ZICKL
Lancaster,PA
Summary
Hardworking writer and editor with nearly 10 years of experience working with top health brands like Well+Good, LIVESTRONG.com, Runner's World, Bicycling, and Men's Health. Highly knowledgeable in all areas of the content creation process from pitching to publishing.
Overview
8
8
years of professional experience
Work History
Senior Fitness Editor
Well+Good
10.2024 - Current
- Assigns and edits new fitness content and updates old content for Well+Good that follows an SEO strategy to increase site traffic
- Publishes stories that garner hundreds of thousands of views on Apple News, Google News, Google Search, and Google Discover, referral platforms, social media, and newsletters
- Plans editorial calendar and leads large content packages
- Distills complex topics for mainstream audiences and shapes brand voice and strategy for the fitness vertical
- Manages freelance and staff writers
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Oversaw the production process, ensuring adherence to deadlines and budget constraints.
Fitness Editor
Well+Good
12.2023 - 10.2024
- Assigned and edited new fitness content and update old content for Well+Good that followed an SEO strategy
- These stories included workouts, how-tos on specific exercises, and exercise’s relationship to mental health and wellbeing
- Managed a network of freelance writers
- Kept up to date on emerging health and fitness trends
Fitness Editor
LIVESTRONG.com
02.2022 - 12.2023
- Assigned and edited new fitness content and updated old content for LIVESTRONG.com that followed an SEO strategy
- These stories included workouts, how-tos on specific exercises, and exercise’s relationship to mental health and wellbeing
- Managed a network of freelance writers
Senior Editor
Hearst Enthusiast Group
08.2021 - 02.2022
- Wrote and edited health and fitness stories for Runner’s World and Bicycling, which included topics like mental health, fitness, and nutrition.
- Oversaw fitness photoshoots, developed ideas for new fitness projects, and saw them through from start to finish
- Mentored junior editors, fostering professional development and skill enhancement.
- Established strong relationships with freelancers, expanding the pool of available talent for various projects.
Editor, Health and Fitness
Hearst Enthusiast Group
12.2019 - Current
- Pitched, wrote, assigned, and edited print and digital stories about physical and mental health, fitness, and human interest as it pertains to running and cycling
- Oversaw verticals such as "Eat Like an Elite" and "Weekend Workout"
Associate Editor, Health and Fitness
Hearst Enthusiast Group
03.2018 - Current
- Pitched, wrote, assigned, and edited print and digital stories about physical and mental health and fitness as it pertained to running and cycling
- Interviewed sources and developed relationships with experts in the wellness field
- Reviewed articles for grammar, spelling, punctuation, accuracy, and compliance with quality standards
Online Assistant Editor
Men’s Health
07.2017 - 03.2018
- Pitched, assigned, and edited stories about health and fitness gear and equipment
- Through these affiliated commerce stories, made Men’s Health almost $100,000
Reporter
Runner’s World
12.2016 - 07.2017
- Pitched and wrote daily reported features and news stories for RunnersWorld.com
- Hit deadlines consistently, producing accurate and well-written news stories under tight time constraints
- Researched and fact checked stories
Education
Bachelor of Arts - Writing
Ithaca College
Ithaca, NY05.2015
Skills
- Editing
- SEO
- Writing/reporting
- Assigning/pitching stories
- Proofreading
- Fact checking
- Content planning
- Grammar
- Collaboration
- Creative ideation
- Strategic thinking
- Organization
- Management
- Research
- Attention to detail
- Communication
Timeline
Senior Fitness Editor
Well+Good
10.2024 - Current
Fitness Editor
Well+Good
12.2023 - 10.2024
Fitness Editor
LIVESTRONG.com
02.2022 - 12.2023
Senior Editor
Hearst Enthusiast Group
08.2021 - 02.2022
Editor, Health and Fitness
Hearst Enthusiast Group
12.2019 - Current
Associate Editor, Health and Fitness
Hearst Enthusiast Group
03.2018 - Current
Online Assistant Editor
Men’s Health
07.2017 - 03.2018
Reporter
Runner’s World
12.2016 - 07.2017
Bachelor of Arts - Writing
Ithaca College
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